Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Social media maven Gary Vaynerchuk on the importance of a customer-focused company culture.
SBA and Government Funding
New rules governing the SBA's 8(a) program went into effect this week. See if your business can benefit from the changes.
Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
The post-holiday slog doesn't have to be unproductive too. Here are a few ways to use your down time wisely.
Groupon can deliver a single business hundreds or even thousands of new customers. Are you ready?
To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
Overcommitted and unable to follow sales leads, a young entrepreneur retooled to focus on core clients.
As part of our Small Business Comebacks series, an online fragrance retailer creates technology for a turnaround.
Tips from Experts
When it comes to making sales and winning over investors, don't sell yourself short.
In the last installment of our 10-part series, putting your passion to the test.
How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.
Four tips to boost sales, especially in a tough economy.
Why frequency counts in making your sales team more productive.
Lead gen isn't just about message volume, it's about reaching the right audience at the right time.
Follow these top tips to give customers exactly what they want.
Eight affordable and easy to use CRM options to keep you organized.
Thrillist has crashed many a server when tipping its audience of young men to their products and establishments. Find out what the site looks for when sizing up pitches.
The latest online billing tools speed up receivables.
Price is important, but it doesn't make or break the sale.
It takes more effort to land a new client than it does to keep one. Learn the tricks of the trade to generate repeat sales.
Use these tips to avoid the most common traps that can kill your sales.
Closing the Sale
Once you know your clients' fear factors, you can find ways around them.
Most Shared Stories
Connect with Entrepreneur
By Robert L. Shook and Barry Farber More Info