Selling Online

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
Marketing Basics

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.
New Google Tool Helps Businesses Deliver Better Online Ads
Websites

New Google Tool Helps Businesses Deliver Better Online Ads

The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
Facebook Expands Advertising Options With New 'Partner Categories'
Social Media

Facebook Expands Advertising Options With New 'Partner Categories'

Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
3 Ways to Create More Engaging Website Landing Pages
Selling Online

3 Ways to Create More Engaging Website Landing Pages

How your pages can encourage customers to interact with your content and make purchases.
Twitter's New 'Cards' Include Features for Business
Social Media

Twitter's New 'Cards' Include Features for Business

Users can display photos, app information and products for sale.
New Google Calculator Tracks Value of Mobile Marketing Efforts
Selling Online

New Google Calculator Tracks Value of Mobile Marketing Efforts

Tool aims to help business owners estimate revenue driven over smartphones and tablets.
Using Twitter's Promoted Services
Social Media

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
3 Startups Rethinking the Business of Gifting
Selling Online

3 Startups Rethinking the Business of Gifting

As Amazon partners with Facebook to make gift-giving easier, a look at three services that are innovating this time-old tradition.
Are You Ready for the Digital Holiday Shopping Rush? (Infographic)
Selling Online

Are You Ready for the Digital Holiday Shopping Rush? (Infographic)

Most small businesses aren't equipped to handle the demand online or over mobile, a new report says.
How to Diagnose and Repair 'Conversion Rate' Problems on Your Website
Selling Online

How to Diagnose and Repair 'Conversion Rate' Problems on Your Website

Consider these strategies if you aren't converting website viewers into paying customers.
Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business
Social Media

Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

A trio of business-worthy alternatives to socializing product images and converting followers into customers.
How to Get Your Money's Worth From Social Media Campaigns
Social Media

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
How to Drive Sales Through Social Media
Social Media

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
Is Your Website Ready for Cyber Monday?
Selling Online

Is Your Website Ready for Cyber Monday?

A 10-point checklist for your holiday e-commerce operation.
PayPal Lets Small-Merchant Shoppers Buy Now, Pay Later
Selling Online

PayPal Lets Small-Merchant Shoppers Buy Now, Pay Later

By extending its 'Bill Me Later' option to customers of small and medium businesses, PayPal gives owners another way to encourage shoppers to spend.
How 'Do Not Track' May Hurt Businesses
Selling Online

How 'Do Not Track' May Hurt Businesses

Websites could lose revenue if they rely heavily on ads tied to users' browsing behavior.
Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online
Selling Online

Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online

Companies large and small can benefit from 'real, authentic' interactions on the world's largest social network.
One Ecommerce Tool Makes Doing Business Internationally Easier
Selling Online

One Ecommerce Tool Makes Doing Business Internationally Easier

How Gilt Groupe uses FiftyOne to help manage overseas currencies, taxes and more.
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
Social Media

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them
Selling Online

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.
How Retail Businesses Can Use Gamification to Engage with Customers
Websites

How Retail Businesses Can Use Gamification to Engage with Customers

Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
YouTube to Give Away $50 Million in Free Advertising for New Video Program
Selling Online

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Five Ways to Turn Your Website into a Sales Machine
Selling Online

Five Ways to Turn Your Website into a Sales Machine

Consider these easy options for making your website a sales powerhouse.
How One Small Business Redesigned its Website for Better Sales
Websites

How One Small Business Redesigned its Website for Better Sales

A total overhaul adds sizzle to an electronics company's web sales.
What's a Call From a New Customer Worth to You?
Selling Online

What's a Call From a New Customer Worth to You?

Google AdWords rings up new bid-per-call feature.
Why Google's Privacy Changes Are Good for Advertisers
Selling Online

Why Google's Privacy Changes Are Good for Advertisers

If your small business advertises with the search giant, you may soon find that your placements are even more effective.
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