SEO | Search Engine Optimization

Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches
SEO | Search Engine Optimization

Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

The update is the biggest change to the search engine in its 15-year history.
SEO Basics: Keyword Research Made Easy
SEO | Search Engine Optimization

SEO Basics: Keyword Research Made Easy

Follow these tips for finding the right keywords that can help your site rank higher in online search results.
Google's New Secure Search Means More Work for Online Business Owners
SEO | Search Engine Optimization

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand
SEO | Search Engine Optimization

How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand

Adding your picture to search results for the content you create online can benefit your website in a number of important ways.
How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data
SEO | Search Engine Optimization

How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

For marketers, this new side-by-side comparison can help drive your website's growth.
How to Use App Store Optimization to Get Attention
SEO | Search Engine Optimization

How to Use App Store Optimization to Get Attention

Making an app available is part of the equation. Helping people find it is a whole other ballgame.
How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)
SEO | Search Engine Optimization

How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)

So you know a thing or two about using keywords, but is your site actually built to be shared? Find out how to get it SEO-ready.
7 Common Ways that Entrepreneurs Mess Up SEO
SEO | Search Engine Optimization

7 Common Ways that Entrepreneurs Mess Up SEO

Playing games with search engines. Looking for the latest shortcuts. Ignoring video. Those and other bad moves should be avoided, our Team Digital says.
10 Ways to Write Content That Ranks High on Google
SEO | Search Engine Optimization

10 Ways to Write Content That Ranks High on Google

Please customers and search engines alike when you apply these tips to your content.
SEO Strategies That Can Hurt Your Website Rankings
SEO | Search Engine Optimization

SEO Strategies That Can Hurt Your Website Rankings

Even though so-called experts can try to convince you otherwise, these search marketing tactics can land your site in trouble with Google.
Google to Discontinue Adwords Tool for Websites
SEO | Search Engine Optimization

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers
SEO | Search Engine Optimization

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic
SEO | Search Engine Optimization

SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

Give users more information in web search results and you'll improve the chances that they click on your link.
Why Engaging Online Content Is a Must for SEO
SEO | Search Engine Optimization

Why Engaging Online Content Is a Must for SEO

How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
A Look at Google's 200 Search Ranking Factors (Infographic)
SEO | Search Engine Optimization

A Look at Google's 200 Search Ranking Factors (Infographic)

An in-depth breakdown of what can affect your site's SEO.
Penguin 2.0: What to Expect From Google's Next Search Update
SEO | Search Engine Optimization

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
How to Create Share-Worthy Content That's Optimized for Search
SEO | Search Engine Optimization

How to Create Share-Worthy Content That's Optimized for Search

Four tips for driving more traffic to your website and raising your profile online.
Link Building: 12 Ways to Get Other Sites to Link to Yours
SEO | Search Engine Optimization

Link Building: 12 Ways to Get Other Sites to Link to Yours

Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.
How to Promote a Website Through Link Building in 10 Easy Ways
SEO | Search Engine Optimization

How to Promote a Website Through Link Building in 10 Easy Ways

If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start.
How to Do an SEO Audit of Your Website
SEO | Search Engine Optimization

How to Do an SEO Audit of Your Website

Follow these five steps to make sure your site is as optimized for search as it should be.
Creating Web Content That Attracts Attention for Link Building
SEO | Search Engine Optimization

Creating Web Content That Attracts Attention for Link Building

The types of content that are sure to attract attention -- and links -- from web users and other sites.
Promoting Your Site's Best Content Through Link Building
SEO | Search Engine Optimization

Promoting Your Site's Best Content Through Link Building

How you can identify the content and assets on your site that others will want to share.
5 Strategies for Better 'Link Building' and Improving Your SEO
SEO | Search Engine Optimization

5 Strategies for Better 'Link Building' and Improving Your SEO

With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
7 Ways to Create More Engaging Videos That Rank Higher in YouTube
SEO | Search Engine Optimization

7 Ways to Create More Engaging Videos That Rank Higher in YouTube

What you need to know when it comes to creating videos people can find and will want to watch.
5 Steps to Getting Your Business Ranked on Yelp
SEO | Search Engine Optimization

5 Steps to Getting Your Business Ranked on Yelp

Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out.
LinkedIn SEO: How to Increase the Visibility of Your Business Profile
SEO | Search Engine Optimization

LinkedIn SEO: How to Increase the Visibility of Your Business Profile

Follow these tips for optimizing your profile on the popular professional networking site.
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