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Social Media

Why Short Videos Are Wildly Popular Over Social Media

Why Short Videos Are Wildly Popular Over Social Media

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Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less.
August 14, 2013 in Social Media
Yelp: We Won't Stand for Businesses That Pay for Fake Reviews

Yelp: We Won't Stand for Businesses That Pay for Fake Reviews

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A new round of consumer alerts will be posted on business pages that Yelp suspects of gaming its review system.
August 13, 2013 in Social Media

New Feature Lets Customers Make Dinner Reservations From Facebook's Mobile Pages

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Integration with OpenTable puts reservations at 20,000 restaurants at users' fingertips.
August 13, 2013 in Social Media
Richard Branson on Being Social Media Savvy

Richard Branson on Being Social Media Savvy

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The Virgin CEO offers insight on how to make your posts and company stand out in the social media world.
August 13, 2013 in Social Media
Instagram's New Version Offers Photo, Video Enhancements

Instagram's New Version Offers Photo, Video Enhancements

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Read about Instagram 4.1, 500px's big funding round, Facebook's new C-suite position and more social-media news.
August 10, 2013 in Social Media
The New Rules to Getting Your Facebook Updates Noticed

The New Rules to Getting Your Facebook Updates Noticed

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In announcing a new update, Facebook offers an explanation for how it serves up content in the News Feed.
August 7, 2013 in Social Media
Twitter Use Among Americans Is Growing -- Fast

Twitter Use Among Americans Is Growing -- Fast

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Users of the popular social network have more than doubled since 2010, a new report says.
August 5, 2013 in Social Media
Dear LinkedIn, You're Doing It All Wrong. Here's How

Dear LinkedIn, You're Doing It All Wrong. Here's How

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One marketer's open letter to the popular social networking site for professionals.
August 5, 2013 in Social Media
Social Media Service HootSuite Raises $165 Million in Big Financing Round

Social Media Service HootSuite Raises $165 Million in Big Financing Round

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Hootsuite raised $165 million in a round of financing, Facebook introduced post embedding and more social-media news that broke this week.
August 3, 2013 in Social Media
3 Ways Pinterest is Shaping Its Future

3 Ways Pinterest is Shaping Its Future

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The popular image-sharing site looks toward improved search results and expanding its ecommerce capabilities.
August 2, 2013 in Social Media
Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit

Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit

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The social-review site's massive growth can be attributed to an influx of advertisers, an analyst says.
August 2, 2013 in Social Media
Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

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Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
July 31, 2013 in Social Media
What NASA Can Teach You About Social-Media Marketing

What NASA Can Teach You About Social-Media Marketing

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A look at three strategies that business owners can put to work for their own social campaigns.
July 30, 2013 in Social Media
The Art of the Response on Social Media

The Art of the Response on Social Media

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A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
July 29, 2013 in Social Media
How You Can Create the 'Perfect' Social Media Post (Infographic)

How You Can Create the 'Perfect' Social Media Post (Infographic)

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You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
July 29, 2013 in Social Media

Twitter and Facebook Up Their Social TV Game

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Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
July 26, 2013 in Social Media
Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

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In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
July 25, 2013 in Social Media
No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

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If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
July 24, 2013 in Social Media
How to Use Video to Reach CustomersPlay Video

How to Use Video to Reach Customers (Video)

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Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.
July 22, 2013 in Social Media
Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

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The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
July 19, 2013 in Social Media
Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

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Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
July 19, 2013 in Social Media
Does Search Produce Better Customers Than Social Media?

Does Search Produce Better Customers Than Social Media?

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A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
July 18, 2013 in Social Media
The 10 Essentials of Facebook Etiquette

The 10 Essentials of Facebook Etiquette

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Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
July 17, 2013 in Social Media
3 Innovative Ways Startups Are Driving Results Over Social Media

3 Innovative Ways Startups Are Driving Results Over Social Media

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How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
July 15, 2013 in Social Media
Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

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Appeal drudges up accusations of review rigging, tilting the site's rating system.
July 12, 2013 in Social Media

The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

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The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
July 10, 2013 in Social Media
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