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Social Media

How to Use Video to Reach CustomersPlay Video

How to Use Video to Reach Customers (Video)

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Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.
July 22, 2013 in Social Media
Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

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The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
July 19, 2013 in Social Media
Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

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Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
July 19, 2013 in Social Media
Does Search Produce Better Customers Than Social Media?

Does Search Produce Better Customers Than Social Media?

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A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
July 18, 2013 in Social Media
The 10 Essentials of Facebook Etiquette

The 10 Essentials of Facebook Etiquette

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Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
July 17, 2013 in Social Media
3 Innovative Ways Startups Are Driving Results Over Social Media

3 Innovative Ways Startups Are Driving Results Over Social Media

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How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
July 15, 2013 in Social Media
Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

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Appeal drudges up accusations of review rigging, tilting the site's rating system.
July 12, 2013 in Social Media

The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

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The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
July 10, 2013 in Social Media
Twitter Updates Web and Mobile Search, Messaging Features

Twitter Updates Web and Mobile Search, Messaging Features

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Updates aim to make Twitter easier to use across devices.
July 8, 2013 in Social Media
YouTube Success: Tracking Your Video Performance

YouTube Success: Tracking Your Video Performance

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Find out who's watching your YouTube videos, and how you can improve your video results.
July 2, 2013 in Social Media
Facebook, Twitter and Pinterest Said to Drive In-Store and Online Sales

Facebook, Twitter and Pinterest Said to Drive In-Store and Online Sales

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Read about how social networks are helping brick-and-mortar stores, why WeHeartIt might be the next Pinterest, chat rooms on Facebook and more social-media news.
June 28, 2013 in Social Media
How Your Pinterest Descriptions Can Attract Customers

How Your Pinterest Descriptions Can Attract Customers

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If you want to increase traffic to your Pinterest account, follow these tips for writing compelling pin descriptions that will pique your audience's interest and optimize your pins for search.
June 28, 2013 in Social Media
The Secret to Higher Employee Productivity: Social Networking? (Infographic)

The Secret to Higher Employee Productivity: Social Networking? (Infographic)

We take a look at how enterprise social networking can streamline internal communications, file sharing and employee collaboration.
June 28, 2013 in Social Media
Why Your Business Should Make Time for LinkedIn (Infographic)

Why Your Business Should Make Time for LinkedIn (Infographic)

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Since launching 10 years ago, the professional networking site has exploded in popularity. Here is how businesses can take advantage.
June 27, 2013 in Social Media
Facebook Updates Ad Manager for Real-Time Analytics

Facebook Updates Ad Manager for Real-Time Analytics

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Customizable reports and actionable reporting should help advertisers more fluidly optimize their campaigns.
June 27, 2013 in Social Media
How You Can Get More Retweets on Twitter (Infographic)

How You Can Get More Retweets on Twitter (Infographic)

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You've built a following, but are your fans relaying your message? Here are some tips that can help.
June 27, 2013 in Social Media
New Foursquare Feature Could Increase Check-Ins for Businesses

New Foursquare Feature Could Increase Check-Ins for Businesses

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Users can now check in their friends when visiting their favorite local businesses.
June 26, 2013 in Social Media
The Top 25 Brands on Instagram

The Top 25 Brands on Instagram

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See which brands made the list and what makes people engage with them.
June 25, 2013 in Social Media
Social Media May Soon Drive More Traffic to Your Website Than Search Engines

Social Media May Soon Drive More Traffic to Your Website Than Search Engines

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A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.
June 25, 2013 in Social Media
3 Content Aggregation Tools for Social Media Marketing

3 Content Aggregation Tools for Social Media Marketing

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With these tools, you can turn customer-generated social content into marketing for your business.
June 24, 2013 in Social Media
How to Find the Right Social-Media PlatformPlay Video

How to Find the Right Social-Media Platform (Video)

Shira Lazar, host of What's Trending, helps entrepreneurs navigate the growing social-media landscape
June 24, 2013 in Social Media
As Facebook Hashtags Roll Out, What They Mean for Marketers

As Facebook Hashtags Roll Out, What They Mean for Marketers

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A look at how companies will be able to best use hashtags for their marketing purposes.
June 22, 2013 in Social Media
YouTube Apps Suggest Videos to Watch Next

YouTube Apps Suggest Videos to Watch Next

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Read about new options for YouTube apps, Twitter's latest startup acquisition, new Vine features and more social-media news.
June 21, 2013 in Social Media
Why Video for Instagram Isn't a Vine Killer

Why Video for Instagram Isn't a Vine Killer

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Facebook is catching up to the competition, not making it obsolete.
June 21, 2013 in Social Media
Facebook Adds 15-Second Video Clips to Instagram

Facebook Adds 15-Second Video Clips to Instagram

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The new video tool resembles Twitter's recent product launch, Vine. The battles continues.
June 20, 2013 in Social Media
5 Ways to Promote Your YouTube Videos

5 Ways to Promote Your YouTube Videos

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Here's how to get your videos noticed and attract more viewers to your brand channel.
June 19, 2013 in Social Media
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