Social Media

Why Reputation Management Is Critical to Your Personal Brand
Branding

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
Social Media

Twitter Said to Launch Retargeted Ads Based on Users' Cookies, Location

The combination of data could help increase the relevancy of retargeted ads on mobile devices.
Twitter Adds Its First Female Board Member
Social Media

Twitter Adds Its First Female Board Member

She's a former big-business CEO but isn't much of a Twitter user, so far.
5 Tips for Maximizing LinkedIn for Your Business
Social Media

5 Tips for Maximizing LinkedIn for Your Business

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
How to Start a YouTube Channel
Social Media

How to Start a YouTube Channel

If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
5 Steps to Supercharging Engagement on Twitter
Social Media

5 Steps to Supercharging Engagement on Twitter

Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'
Social Media

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Fake Twitter Followers: How Many Do You Have?
Social Media

Fake Twitter Followers: How Many Do You Have?

There's a good chance that at least a few of your followers on Twitter are fake. Here's a look at how you can tell, and how much it costs to buy fake followers.
How to Choose the Best Social Media Platform for Your Business
Social Media

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Is Crowdfunding for You? (Infographic)
Startup Financing

Is Crowdfunding for You? (Infographic)

Before getting involved in crowdfunding, gather inspiration from big successes and learn from major scams.
The One Thing Great Brands Do: Insights From a Branding Expert
Grow Your Business

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who’s doing it right.
The Behind-the-Scenes Values Successful Social Brands Share
Business Management

The Behind-the-Scenes Values Successful Social Brands Share

The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
The 10 Best Comments in the Zappos-Kanye War
Leadership

The 10 Best Comments in the Zappos-Kanye War

After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.
7 Ways to Get Bloggers Buzzing About Your Brand
Social Media

7 Ways to Get Bloggers Buzzing About Your Brand

Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
GoldieBlox Video About Girls Becoming Engineers Goes Viral
Social Media

GoldieBlox Video About Girls Becoming Engineers Goes Viral

Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer
Social Media

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

The new feature links high quality photography to maps, making it easier to visit and share in real life.
Social Media

Expand Your YouTube Following Through Twitter and Facebook

Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
Facebook Is Making Life Easier for Social Media Managers
Social Media

Facebook Is Making Life Easier for Social Media Managers

The social network announced new features today that provide greater functionality to page administrators.
How to Separate the PR Pros from the Posers
Public Relations

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Twitter Pulls Plug On Allowing Users to Direct Message Anyone
Social Media

Twitter Pulls Plug On Allowing Users to Direct Message Anyone

Last month, Twitter changed its direct-messaging options. It has now decided it wasn't such a good idea and is reverting back to its old ways.
In Defense of the Selfie
Social Media

In Defense of the Selfie

The picture everyone loves to hate (and take) has earned philological status. Let's celebrate the selfie.
3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them
Social Media

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Marketing Trend for 2014: Smaller Messaging Has a Big Impact
Social Media

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.
10 Questions to Ask When Measuring Your Social Media ROI
Social Media

10 Questions to Ask When Measuring Your Social Media ROI

Expert advice on how to gauge the success of your social media marketing efforts.
Promoting Your Business Through Personal Posts
Social Media

Promoting Your Business Through Personal Posts

Branding guru Jason Seiden pushes for social media with a work-life blend.
5 Tips for Hiring a Social Media Marketer
Social Media

5 Tips for Hiring a Social Media Marketer

Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.
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