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Social Media

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook Exchange Ads Could Raise Even More Privacy Concerns

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Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
June 19, 2012 in Social Media
How to Make Facebook Ads Work for You

How to Make Facebook Ads Work for You

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A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
June 19, 2012 in Social Media
5 Steps to Creating a Social Media PolicyPlay Video

5 Steps to Creating a Social Media Policy (Video)

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Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
June 14, 2012 in Social Media
This Tea Company Steeps Its Business in Social Media

This Tea Company Steeps Its Business in Social Media

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Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
June 13, 2012 in Social Media
The 10 Commandments of Using Pinterest for Business (Infographic)

The 10 Commandments of Using Pinterest for Business (Infographic)

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Consider these tips for maximizing the potential of the growing social network.
June 7, 2012 in Social Media
New Facebook Features Help Businesses Better Manage Their Pages

New Facebook Features Help Businesses Better Manage Their Pages

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Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
June 5, 2012 in Social Media
Where Social Media Fits in the Marketing MixPlay Video

Where Social Media Fits in the Marketing Mix (Video)

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Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
June 5, 2012 in Social Media
3 Ways to Supercharge Fan Engagement on Facebook

3 Ways to Supercharge Fan Engagement on Facebook

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Here's how visual images, questions and videos can get your fans buzzing.
June 4, 2012 in Social Media
Google+ Adds New Local Listings Tab for Businesses

Google+ Adds New Local Listings Tab for Businesses

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A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.
May 30, 2012 in Social Media
5 Ways to Master Social Media Multitasking

5 Ways to Master Social Media Multitasking

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These tips and inexpensive tools can help streamline your efforts across multiple social media sites.
May 30, 2012 in Social Media
Why Facebook Is Killing Silicon Valley (Opinion)

Why Facebook Is Killing Silicon Valley (Opinion)

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With venture-capital investment flocking to social-media startups, who will back nascent startups innovating in such critical industries as material science, sensors, robotics, medical devices and life sciences?
May 21, 2012 in Social Media
Finding the Best Time to Post to Social Networks

Finding the Best Time to Post to Social Networks

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Popular URL shortening service bitly examines the peak times to post to Facebook, Twitter and Tumblr.
May 16, 2012 in Social Media
How to Create a Social Media Content StrategyPlay Video

How to Create a Social Media Content Strategy (Video)

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From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
May 15, 2012 in Social Media
Three Steps to More Word-of-Mouth -- and More Business

Three Steps to More Word-of-Mouth -- and More Business

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Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
May 14, 2012 in Social Media
How to Get Your Content Shared More on Pinterest

How to Get Your Content Shared More on Pinterest

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From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
May 14, 2012 in Social Media
Why Forums May Be the Most Powerful Social Media Channel for Brands

Why Forums May Be the Most Powerful Social Media Channel for Brands

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Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
May 7, 2012 in Social Media
Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

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Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
May 3, 2012 in Social Media
Women Are More Social -- When It Comes to Social Media, That Is

Women Are More Social -- When It Comes to Social Media, That Is

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A new report shows women are the major players in social media. Time to tweak your marketing?
May 2, 2012 in Social Media
The Do's and Don'ts for Marketing With Pinterest

The Do's and Don'ts for Marketing With Pinterest

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New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
May 1, 2012 in Social Media
Social Media Tips for Professionals

Social Media Tips for Professionals

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Top strategies on how to use social media for financial planners, real-estate agents and attorneys.
May 1, 2012 in Social Media
5 Easy Steps to Measure Social Media Campaigns

5 Easy Steps to Measure Social Media Campaigns

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If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
April 30, 2012 in Social Media
With Social Media, Kick Off Your Conservative Pants

With Social Media, Kick Off Your Conservative Pants

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To ramp up your young company's social-media presence, let your personality shine.
April 23, 2012 in Social Media
When Outsourcing Social Media Marketing Makes SensePlay Video

When Outsourcing Social Media Marketing Makes Sense (Video)

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While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
April 20, 2012 in Social Media
Want Better Twitter Results? Try These Effective Types of Tweets

Want Better Twitter Results? Try These Effective Types of Tweets

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A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
April 19, 2012 in Social Media
How Social Media Saved a Hollywood Landmark

How Social Media Saved a Hollywood Landmark

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The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
April 18, 2012 in Social Media
Three Tips for Drawing Even More Traffic from Pinterest

Three Tips for Drawing Even More Traffic from Pinterest

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Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
April 18, 2012 in Social Media
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