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Social Media

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

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New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
December 22, 2011 in Social Media
See What Attracts People to Your Business's Facebook Page

See What Attracts People to Your Business's Facebook Page

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Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
December 21, 2011 in Social Media
The Holidays' Most Unique Big Business Social Media Campaigns

The Holidays' Most Unique Big Business Social Media Campaigns

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When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
December 13, 2011 in Social Media
How to Increase Social Sharing to Generate More Leads

How to Increase Social Sharing to Generate More Leads

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Everything you need to know about generating leads you learned in kindergarten.
December 12, 2011 in Social Media
Social Networking Lessons of 2011

Social Networking Lessons of 2011

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What social-media fans taught small businesses about marketing.
December 9, 2011 in Social Media
How Orabrush Cleaned Up On YouTube

How Orabrush Cleaned Up On YouTube

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Here's how one small business turned hygiene products into social media gold.
December 7, 2011 in Social Media
How to Use Social Media for Research and Development

How to Use Social Media for Research and Development

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Consider this advice for getting customer feedback over Facebook and Twitter.
December 7, 2011 in Social Media
How Gowalla's Deal with Facebook Affects You

How Gowalla's Deal with Facebook Affects You

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Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
December 6, 2011 in Social Media
Understanding the Value of a Facebook Fan

Understanding the Value of a Facebook Fan

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Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
November 30, 2011 in Social Media
A Fashion Startup Goes ViralPlay Video

A Fashion Startup Goes Viral (Video)

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Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
November 30, 2011 in Social Media
Why Your Small Business Should Hangout on Google+

Why Your Small Business Should Hangout on Google+

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Here are three ways your business can best utilize the latest social network.
November 29, 2011 in Social Media
Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

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Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
November 23, 2011 in Social Media
6 Steps for Dealing With Social Media Detractors

6 Steps for Dealing With Social Media Detractors

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Consider this advice for handling upset customers with grace, humor and honesty.
November 23, 2011 in Social Media
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

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The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
November 18, 2011 in Social Media
More Small Businesses Extol the Benefits of Social Media

More Small Businesses Extol the Benefits of Social Media

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Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
November 17, 2011 in Social Media
Viewpoint: Why Google+ Pages Isn't Good for Business

Viewpoint: Why Google+ Pages Isn't Good for Business

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Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
November 15, 2011 in Social Media
How to Create a Social Media Marketing Schedule

How to Create a Social Media Marketing Schedule

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It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
November 11, 2011 in Social Media
What Entrepreneurs Can Learn About Social Media from Adam Carolla

What Entrepreneurs Can Learn About Social Media from Adam Carolla

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Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
November 10, 2011 in Social Media
Why Big Corporations Are Putting the Brakes on Social Media

Why Big Corporations Are Putting the Brakes on Social Media

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Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
November 8, 2011 in Social Media
Groupon, Other Deal Sites Not a Good Deal for Small Businesses

Groupon, Other Deal Sites Not a Good Deal for Small Businesses

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A new report suggests voucher offers largely aren't shoring up new customers or sales.
November 8, 2011 in Social Media
Employees' Facebook Pages Are Private, Until They're Not

Employees' Facebook Pages Are Private, Until They're Not

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New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
November 3, 2011 in Social Media
Hotels That Rock at Social Media

Hotels That Rock at Social Media

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From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
November 2, 2011 in Social Media
Five Social Media Mistakes Your Startup Must Avoid

Five Social Media Mistakes Your Startup Must Avoid

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Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
November 2, 2011 in Social Media
How to Be Your Own Media Company

How to Be Your Own Media Company

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Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
October 26, 2011 in Social Media
Social Marketing Is Best Served on a Combo Plate

Social Marketing Is Best Served on a Combo Plate

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To increase your sales, combine social media marketing with other forms of marketing.
October 25, 2011 in Social Media
How to Leverage Celebrities and Social Media to Build Buzz

How to Leverage Celebrities and Social Media to Build Buzz

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For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
October 25, 2011 in Social Media
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