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Social Media

Viewpoint: Why Google+ Pages Isn't Good for Business

Viewpoint: Why Google+ Pages Isn't Good for Business

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Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
November 15, 2011 in Social Media
How to Create a Social Media Marketing Schedule

How to Create a Social Media Marketing Schedule

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It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
November 11, 2011 in Social Media
What Entrepreneurs Can Learn About Social Media from Adam Carolla

What Entrepreneurs Can Learn About Social Media from Adam Carolla

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Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
November 10, 2011 in Social Media
Why Big Corporations Are Putting the Brakes on Social Media

Why Big Corporations Are Putting the Brakes on Social Media

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Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
November 8, 2011 in Social Media
Groupon, Other Deal Sites Not a Good Deal for Small Businesses

Groupon, Other Deal Sites Not a Good Deal for Small Businesses

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A new report suggests voucher offers largely aren't shoring up new customers or sales.
November 8, 2011 in Social Media
Employees' Facebook Pages Are Private, Until They're Not

Employees' Facebook Pages Are Private, Until They're Not

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New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
November 3, 2011 in Social Media
Hotels That Rock at Social Media

Hotels That Rock at Social Media

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From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
November 2, 2011 in Social Media
Five Social Media Mistakes Your Startup Must Avoid

Five Social Media Mistakes Your Startup Must Avoid

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Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
November 2, 2011 in Social Media
How to Be Your Own Media Company

How to Be Your Own Media Company

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Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
October 26, 2011 in Social Media
Social Marketing Is Best Served on a Combo Plate

Social Marketing Is Best Served on a Combo Plate

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To increase your sales, combine social media marketing with other forms of marketing.
October 25, 2011 in Social Media
How to Leverage Celebrities and Social Media to Build Buzz

How to Leverage Celebrities and Social Media to Build Buzz

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For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
October 25, 2011 in Social Media
What Time Is Your Facebook Sweet Spot?

What Time Is Your Facebook Sweet Spot?

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A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
October 19, 2011 in Social Media
Three Tips for Getting Started on Foursquare

Three Tips for Getting Started on Foursquare

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Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.
October 19, 2011 in Social Media
Chief Cheezburger Ben Huh Dishes on Social Media

Chief Cheezburger Ben Huh Dishes on Social Media

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Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
October 18, 2011 in Social Media
How One Craft Brewery Is Tapping Social Media

How One Craft Brewery Is Tapping Social Media

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Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
October 13, 2011 in Social Media
A Lesson in Social Media from Snoop Dogg

A Lesson in Social Media from Snoop Dogg

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Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
October 11, 2011 in Social Media
Employees' Facebook Posts Give Businesses Heartburn

Employees' Facebook Posts Give Businesses Heartburn

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Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
October 5, 2011 in Social Media
Social Media Breakdown: How Kred Can Make Your Business Smarter

Social Media Breakdown: How Kred Can Make Your Business Smarter

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When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
October 4, 2011 in Social Media
Facebook: Where Selling Meets Social

Facebook: Where Selling Meets Social

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Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
October 4, 2011 in Social Media
Chris Brogan on Creating Trust With Customers OnlinePlay Video

Chris Brogan on Creating Trust With Customers Online (Video)

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Chris Brogan, author of 'Trust Agents,' talks about new business practices that can help companies create long-term relationships with customers online. He speaks with Bryan Elliott in 'Behind the Brand.'
September 29, 2011 in Social Media
How Facebook's Facelift Affects Your Business

How Facebook's Facelift Affects Your Business

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While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
September 27, 2011 in Social Media
How Two Small Companies Are Driving Revenue Using Social Media

How Two Small Companies Are Driving Revenue Using Social Media

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A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
September 26, 2011 in Social Media
Facebook Offers Free Ads to Small Businesses

Facebook Offers Free Ads to Small Businesses

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In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
September 26, 2011 in Social Media
How to Use Social Media to Build a Following -- And a Business

How to Use Social Media to Build a Following -- And a Business

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Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
September 23, 2011 in Social Media
Facebook Has Lots to Share At f8 (Video)

Facebook Has Lots to Share At f8 (Video)

Now 800 million members strong, the social media giant reveals major changes and a slew of new features.
September 22, 2011 in Social Media
Does Your Company's 'Social Personality' Need a Makeover?

Does Your Company's 'Social Personality' Need a Makeover?

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Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
September 22, 2011 in Social Media
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