Social Media

7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home
Social Media

7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home

Among the most effective strategies for keeping your site lively and fresh is inviting other bloggers to post. Mind you etiquette and you'll build your brand and your network.
How to Optimize Google Search Results for Pictures as Well as Words
Social Media

How to Optimize Google Search Results for Pictures as Well as Words

SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Social Media

Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand

Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Step Up Your Link Strategy to Get Better Search Results (Infographic)
Social Media

Step Up Your Link Strategy to Get Better Search Results (Infographic)

Getting noticed on the Internet starts with good content. Knowing how to leverage it is the real key to success.
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
Social Media

To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue
Social Media

Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Brands need to start actively transforming their social communities from cost centers into profit centers.
Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones
Social Media

Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

While the Library of Congress is keeping the official record, Twitter users now have an easier way erasing their old, awkward tweets.
How to Keep It Personal With Facebook Ads
Social Media

How to Keep It Personal With Facebook Ads

You can increase your conversion rate. You just need to treat Facebook Ads differently from other forms of marketing. Here's how.
For a Company to Rise Above the Rest, the CEO Must Engage on Social Media
Social Media

For a Company to Rise Above the Rest, the CEO Must Engage on Social Media

To stay ahead of the curve and gain a competitive advantage, CEOs need to be active on social media.
#HashtagFails? 5 Tips That Will Change Your Fortune
Social Media

#HashtagFails? 5 Tips That Will Change Your Fortune

Master use of this key identifier on social media channels and realize business results.
Why a Landing Page Will Make or Break Your Facebook Ads
Social Media

Why a Landing Page Will Make or Break Your Facebook Ads

Find out what your landing pages need in order to attract viewers and turn them into buyers.
What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?
Social Media

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
Variety Is the Spice of Social-Media Life, Too
Social Media

Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Right Business, Wrong Social Media Culture
Social Media

Right Business, Wrong Social Media Culture

When creating an online marketing strategy for your company, be sure to select the right platform.
The Best Brand Uses of Instagram's Cool Time-Lapse Video App
Social Media

The Best Brand Uses of Instagram's Cool Time-Lapse Video App

Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
Facebook Reportedly Building 'Facebook for Work' to Compete With LinkedIn, Google
Social Media

Facebook Reportedly Building 'Facebook for Work' to Compete With LinkedIn, Google

Instead of being banned at work, the company reportedly wants its platform to be embraced as a productivity tool.
The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons
Social Media

The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons

The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.
How to Distinguish Your Personal From Your Professional Brand Online
Social Media

How to Distinguish Your Personal From Your Professional Brand Online

Why it makes sense to create a dividing line between your personal and professional selves.
Facebook Updates Its Privacy Policy, But Does That Mean Anything?
Social Media

Facebook Updates Its Privacy Policy, But Does That Mean Anything?

Americans overwhelmingly say that they don't feel in-control of how their personal data is collected online, and Facebook's new privacy policy will likely do little to change the sentiment.
How (and Why) to Take Advantage of Being First on New Social-Media Platforms
Social Media

How (and Why) to Take Advantage of Being First on New Social-Media Platforms

Building your presence on new networks is an investment of time and energy that can pay off, if the network succeeds.
Twitter Considers Crafting New Apps, Improving Messaging
Social Media

Twitter Considers Crafting New Apps, Improving Messaging

The social network says it is looking into applications beyond its core messaging service.
6 Reasons Why You Should Quit Facebook
Social Media

6 Reasons Why You Should Quit Facebook

Studies show the social network drives us to spend more and work less and makes us unhappy.
How the End of Facebook 'Like-Gating' Will Benefit Brands
Social Media

How the End of Facebook 'Like-Gating' Will Benefit Brands

Facebook put an end to the common social media marketing strategy Wednesday, but that may just be a good thing.
3 Social-Media Mistakes That Are Killing Interest in Your Company
Social Media

3 Social-Media Mistakes That Are Killing Interest in Your Company

While entrepreneurs launch social-media campaigns to help spread the word, their strategy can backfire -- causing more harm than good. Here are three things not to do.
How to Improve Your Facebook Clickthrough Rates With Better Images
Social Media

How to Improve Your Facebook Clickthrough Rates With Better Images

On Facebook, the images you use in your ads are more important than the words. Here are 6 ways to use images to improve your ads.
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