Social Media

8 Types of Photos You Should Never Use on Your LinkedIn Profile
Social Media

8 Types of Photos You Should Never Use on Your LinkedIn Profile

You could get passed over on LinkedIn if your headshot stinks. Put your best face forward on the popular professional networking hub by not making these common and comical profile faux pas.
Cosmetic Firms Reinvent Their Marketing Using Instagram
Social Media

Cosmetic Firms Reinvent Their Marketing Using Instagram

Makeup companies market their wares using this burgeoning and photo-friendly social-media tool.
How to Find the Most Fascinating People on LinkedIn
Social Media

How to Find the Most Fascinating People on LinkedIn

So Barbara Walters created her list of 2014's most fascinating people. Here's an overview by another Walters, a publicist with ideas how to maximize this social-media tool to your benefit in 2015.
Attention Millennials: How to Excel at the Dying Art of Phone Conversations (Infographic)
Social Media

Attention Millennials: How to Excel at the Dying Art of Phone Conversations (Infographic)

Yes, people still talk on the phone. Here's a handy reminder of how to influence people when you do.
A 3-Step Beginner's Guide to Social-Media Marketing
Social Media

A 3-Step Beginner's Guide to Social-Media Marketing

So you can create a Facebook post -- congratulations! However, that isn't social-media marketing.
Twitter Is Selling Ad Space in Your Following List
Social Media

Twitter Is Selling Ad Space in Your Following List

Don't worry, you didn't accidentally follow MasterCard. They just paid Twitter to be featured on your Following list.
10 Great Social-Media Strategies to Boost Your Results and Save You Time
Social Media

10 Great Social-Media Strategies to Boost Your Results and Save You Time

There's no shortage of intriguing new social media strategies. Here's a look at some that can improve your results -- fast.
Facebook Is Facing a Class-Action Lawsuit for Scanning Users' Private Messages
Social Media

Facebook Is Facing a Class-Action Lawsuit for Scanning Users' Private Messages

A California judge refused to dismiss the case. Now, the social network is facing legal action for some of its advertising practices.
This App Creates an Instant Digital Dossier for the People You Meet
Social Media

This App Creates an Instant Digital Dossier for the People You Meet

Refresh helps you make a personal connection by curating digital data.
Entrepreneur's 10 Most Popular Stories About Social Media in 2014
Social Media

Entrepreneur's 10 Most Popular Stories About Social Media in 2014

Of all the stories we wrote this year that examined social-media trends and advice, these were the ones you liked best.
The Test All Great Content Must Pass, According to Guy Kawasaki
Social Media

The Test All Great Content Must Pass, According to Guy Kawasaki

The former chief evangelist at Apple says this one benchmark determines your social media success.
17 Quick Wins to Boost Your Social-Media Marketing Right Away
Social Media

17 Quick Wins to Boost Your Social-Media Marketing Right Away

Take a few minutes to knock a few of these off your list, and you're likely to see gains that go above and beyond the time you've invested.
A Quick Guide to Mastering Twitter for Business
Social Media

A Quick Guide to Mastering Twitter for Business

Critical tips to help you maximize your 140-character interactions.
Instagram Just Murdered All of Its Robots
Social Media

Instagram Just Murdered All of Its Robots

That's why your follower count just went down.
Instagram Now Valued at $35 Billion, Analyst Says
Social Media

Instagram Now Valued at $35 Billion, Analyst Says

Could the photo-sharing tool be Zuckerberg's greatest 'steal'?
Despite Reports of Its Death, Guest Posting Still Works to Grow Your Online Audience
Social Media

Despite Reports of Its Death, Guest Posting Still Works to Grow Your Online Audience

Writing quality content for a third-party site, with a backlink to your site, remains effective but the emphasis is on "quality.''
4 Free Must-Use Analytics Tools for Social-Media Marketers
Social Media

4 Free Must-Use Analytics Tools for Social-Media Marketers

Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
6 Must-Have Tools to Boost Your Social-Media Productivity
Social Media

6 Must-Have Tools to Boost Your Social-Media Productivity

Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
The 5 Worst Twitter Marketing Fails of 2014
Social Media

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Instagram Treats Users to Five Fresh, New Filters
Social Media

Instagram Treats Users to Five Fresh, New Filters

Their names are predictably funky, but they look pretty sweet.
3 Ways to Boost Your Productivity By Repackaging Content
Social Media

3 Ways to Boost Your Productivity By Repackaging Content

Basic research and expert interviews can be used in various channels to increase reach.
Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down
Social Media

Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Social Media

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
5 Tips to Get Active on Twitter and Reach Your Brand's Audience
Social Media

5 Tips to Get Active on Twitter and Reach Your Brand's Audience

Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.
Here's How to Get Liam Neeson to Endorse You on LinkedIn (Yes, Really.)
Social Media

Here's How to Get Liam Neeson to Endorse You on LinkedIn (Yes, Really.)

To promote his new film 'Taken 3,' the actor will endorse one LinkedIn member's 'particular set of skills.'
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