Social Media

3 Short Books to Read to Maximize Your Productivity and Marketing
Social Media

3 Short Books to Read to Maximize Your Productivity and Marketing

Check out these small bite-size titles to heighten your business awareness.
How Marketers Should Approach the New Twitter
Social Media

How Marketers Should Approach the New Twitter

Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
Social Media

Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.

With the snow storm come and gone, here's how some big brands capitalized on the weather.
8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed
Social Media

8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed

How to avoid being "that guy" on social media.
The Startup Marketer's Guide to Sponsored Online Content
Social Media

The Startup Marketer's Guide to Sponsored Online Content

Through paid media, business owners can realize a regular stream of site visitors, expanded consumer awareness and customer leads.
6 Better Responses to a Bad Review Than Yelling or Sulking
Social Media

6 Better Responses to a Bad Review Than Yelling or Sulking

Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
Twitter Premieres New Mobile Video and Group Messaging Features
Social Media

Twitter Premieres New Mobile Video and Group Messaging Features

The social juggernaut added Group Direct Messaging and mobile video recording to its growing list of share-happy bells and whistles today.
8 Ways to Better Market Yourself on LinkedIn
Social Media

8 Ways to Better Market Yourself on LinkedIn

Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.
During Super Bowl, the Real Action Will Be on Social Media (Infographic)
Social Media

During Super Bowl, the Real Action Will Be on Social Media (Infographic)

2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)
Social Media

Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)

Twitter is a great marketing platform, but simply firing off tweets isn't going to necessarily translate into leads and sales.
Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands
Social Media

Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands

The Creatrs Network would give marketers access to the kind of content that is already resonating among Tumblr's 420 million total users.
Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App
Social Media

Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App

It is aimed at emerging market users with low-end mobile devices.
How Recruiters Creepily Troll Social Media for Job Candidates (Infographic)
Social Media

How Recruiters Creepily Troll Social Media for Job Candidates (Infographic)

Forget creepy exes. Headhunters are snooping your social media accounts, too.
Guy Kawasaki: Social Media Sins to Avoid
Social Media

Guy Kawasaki: Social Media Sins to Avoid

True social media power players don't make these clueless blunders.
Twitter Debuts New 'Recap' Feature That Makes It Feel More Like Facebook
Social Media

Twitter Debuts New 'Recap' Feature That Makes It Feel More Like Facebook

It's meant to help you catch up on the most popular and relevant tweets you may have missed since you last signed onto the platform.
5 Mistakes to Avoid When Picking Your Social-Media Profile Photo
Social Media

5 Mistakes to Avoid When Picking Your Social-Media Profile Photo

The photos we post online of ourselves are an important opportunity for creating a first impression. Your selection deserves more effort than a recent selfie.
Say Bye-Bye to All Those Fake News Stories on Facebook
Social Media

Say Bye-Bye to All Those Fake News Stories on Facebook

The big social-media site says it has taken steps to clamp down on 'hoaxes' and fake news stories that can spread like wildfire on its 1.35-billion member network.
Use Facebook Custom Audiences to Increase Your Sales
Social Media

Use Facebook Custom Audiences to Increase Your Sales

The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.
Lessons From the 10 Best LinkedIn Company Pages
Social Media

Lessons From the 10 Best LinkedIn Company Pages

LinkedIn asked its users to nominate the most inspiring Company Pages on the network. Here are the winners and ways to apply their smart tactics to your page.
Facebook Report Says It Adds More Than $200 Billion to Global Economy
Social Media

Facebook Report Says It Adds More Than $200 Billion to Global Economy

That as well as 4.5 million jobs in 2014, according to a new study by consulting firm Deloitte & Touche.
How to Tap the Power of Social Media to Forge Customer Loyalty
Social Media

How to Tap the Power of Social Media to Forge Customer Loyalty

Think less about leads and much more about your relationship with the fans you have.
Beyond the Boycotts: Meet Yelp's Small-Business Evangelist
Social Media

Beyond the Boycotts: Meet Yelp's Small-Business Evangelist

Darnell Holloway is the go-to executive for bridging the sometimes big divide between it and small-business owners who complain about bad reviews.
With Obama Interviews, Three YouTube Stars Are About to Get a Lot More Famous
Social Media

With Obama Interviews, Three YouTube Stars Are About to Get a Lot More Famous

Bethany Mota, GloZell and Hank Green will host one-on-one interviews with the president next week following his State of the Union address.
We Need to Stop Blaming Social Media For Stressing Us Out
Social Media

We Need to Stop Blaming Social Media For Stressing Us Out

Our accusations may be misplaced, according to a new Pew study.
Social Media

Think Like a Journalist to Create Compelling Content That Gets Noticed

Gone are the days of the SEO wizard who could game search engine results with magic words.
Social Media

4 Ways to Mount a Cyber Defense in Light of the U.S. Military's Social-Media Hack

Just because it wasn't data or computer networks that were attacked doesn't mean it's not detrimental to your business.
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