Social Media

How Social Media Startup Wildfire Was Bought By Google for $250 Million
Social Media

How Social Media Startup Wildfire Was Bought By Google for $250 Million

The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
3 Social Media Lessons from the Olympics
Social Media

3 Social Media Lessons from the Olympics

A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.
Is Your Website Ready for Facebook Advertising?
Social Media

Is Your Website Ready for Facebook Advertising?

A well-designed landing page is critical to building customer relationships.
A Quick Guide to Using Tumblr for Business
Social Media

A Quick Guide to Using Tumblr for Business

The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
4 Must-Have Elements in a Successful Media Pitch
Public Relations

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
3 Strategies for Using Facebook's Promoted Posts
Social Media

3 Strategies for Using Facebook's Promoted Posts

This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
How to Compete with the Big Chains? Think Locally
Marketing Basics

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
Mike Jones on Ditching La La Land for Silicon Beach
News and Trends

Mike Jones on Ditching La La Land for Silicon Beach

Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
3 Critical Questions to Ask Yourself Before Posting to Facebook
Social Media

3 Critical Questions to Ask Yourself Before Posting to Facebook

Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
Yes, You Need To Tweet
Social Media

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
Websites

Simple Ways Around Tough Tech Challenges

Free or low-cost technology solutions can help you with IT security, social networking and remote work arrangements.
Time for a Second Look at Daily Deals?
Social Media

Time for a Second Look at Daily Deals?

A new report finds that daily deals may perform better than previously thought.
5 Things You Need to Know About Facebook's Edgerank Algorithm
Social Media

5 Things You Need to Know About Facebook's Edgerank Algorithm

Engaging content and interactivity can help boost your visibility with fans.
How to Create a Vision Board for Business Ideas on Pinterest
Business Ideas

How to Create a Vision Board for Business Ideas on Pinterest

A quick guide to pinning down the big-picture view of your business.
How Being a Party Animal Helped SpiritHoods Grow Its Business
Young Entrepreneurs

How Being a Party Animal Helped SpiritHoods Grow Its Business

When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup
Young Entrepreneurs

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
From $200 Million to $500K: Lessons from Digg's Slow Demise
Leadership

From $200 Million to $500K: Lessons from Digg's Slow Demise

Here's what you can learn from the former social media darling's decline.
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter
Social Media

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan
Online Marketing

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

Not sure what inbound marketing is? Follow this step-by-step process to get started.
Pinterest Marketing: Pinning With a Purpose
Social Media

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.
3 Little-Known Metrics That Can Help Optimize Your Facebook Page
Social Media

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
Why Social Media Is Nothing Without Creativity
Social Media

Why Social Media Is Nothing Without Creativity

Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
5 Tips for Making Your Website More Social
Websites

5 Tips for Making Your Website More Social

The right messages, distinctive content and incentives are key to 'social optimization.'
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
Social Media

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Facebook's Marketing Tools You Might Not Know About
Social Media

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
Social Media

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
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