The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
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Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
Engaging content and interactivity can help boost your visibility with fans.
A quick guide to pinning down the big-picture view of your business.
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
Here's what you can learn from the former social media darling's decline.
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Not sure what inbound marketing is? Follow this step-by-step process to get started.
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Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
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