Social Media

From $200 Million to $500K: Lessons from Digg's Slow Demise
Leadership

From $200 Million to $500K: Lessons from Digg's Slow Demise

Here's what you can learn from the former social media darling's decline.
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter
Social Media

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan
Online Marketing

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

Not sure what inbound marketing is? Follow this step-by-step process to get started.
Pinterest Marketing: Pinning With a Purpose
Social Media

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.
3 Little-Known Metrics That Can Help Optimize Your Facebook Page
Social Media

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
Why Social Media Is Nothing Without Creativity
Social Media

Why Social Media Is Nothing Without Creativity

Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
5 Tips for Making Your Website More Social
Websites

5 Tips for Making Your Website More Social

The right messages, distinctive content and incentives are key to 'social optimization.'
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
Social Media

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Facebook's Marketing Tools You Might Not Know About
Social Media

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
Social Media

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
The Biggest Lessons Franchisors Learned About Social Media
Franchises

The Biggest Lessons Franchisors Learned About Social Media

The franchise world has finally embraced social media. A look at the new services and policies helping the franchise systems work together, plus three tips to build a social fan base.
Facebook Exchange Ads Could Raise Even More Privacy Concerns
Social Media

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
How to Make Facebook Ads Work for You
Social Media

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
5 Steps to Creating a Social Media Policy
Social Media

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
Robert Scoble: Tech 'Treps Should Be Crazy Passionate
Websites

Robert Scoble: Tech 'Treps Should Be Crazy Passionate

The popular blogger and social media fanatic on where technology is headed and what an entrepreneur needs to make it there.
This Tea Company Steeps Its Business in Social Media
Social Media

This Tea Company Steeps Its Business in Social Media

Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
The 10 Commandments of Using Pinterest for Business (Infographic)
Social Media

The 10 Commandments of Using Pinterest for Business (Infographic)

Consider these tips for maximizing the potential of the growing social network.
New Facebook Features Help Businesses Better Manage Their Pages
Social Media

New Facebook Features Help Businesses Better Manage Their Pages

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
How the New Google+ Local Tab Could Influence Local SEO
SEO | Search Engine Optimization

How the New Google+ Local Tab Could Influence Local SEO

Here's how you can maximize the local search benefits of the new Google+ Local feature for your website.
Where Social Media Fits in the Marketing Mix
Social Media

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
3 Ways to Supercharge Fan Engagement on Facebook
Social Media

3 Ways to Supercharge Fan Engagement on Facebook

Here's how visual images, questions and videos can get your fans buzzing.
Google+ Adds New Local Listings Tab for Businesses
Social Media

Google+ Adds New Local Listings Tab for Businesses

A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.
5 Ways to Master Social Media Multitasking
Social Media

5 Ways to Master Social Media Multitasking

These tips and inexpensive tools can help streamline your efforts across multiple social media sites.
RockMelt Revamps the Web Browser for Social Media
Profiles

RockMelt Revamps the Web Browser for Social Media

How the startup gained a new generation of users for its cloud-based web browser.
Why Facebook Is Killing Silicon Valley (Opinion)
Social Media

Why Facebook Is Killing Silicon Valley (Opinion)

With venture-capital investment flocking to social-media startups, who will back nascent startups innovating in such critical industries as material science, sensors, robotics, medical devices and life sciences?
Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them
Selling Online

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.
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