Social Media

Fast-Growing Ello a Facebook Killer? Not So Fast.
Social Media

Fast-Growing Ello a Facebook Killer? Not So Fast.

There's no denying the network was launched, at least partially, in reaction to all the data Facebook collects on its users. But don't expect the nascent company to really threaten Facebook's dominance.
New Details Emerge About Facebook's 'Buy' Button
Social Media

New Details Emerge About Facebook's 'Buy' Button

Social media platforms are doubling as ecommerce platforms that deliver instant gratification in the form of instant in-feed purchases.
How to Build a Strong Social-Media Presence
Social Media

How to Build a Strong Social-Media Presence

By implementing these simple steps, entrepreneurs can stay on the forefront of the social-media sphere while also growing their following across social channels.
You Never Thought Social Media Could Look Like This
Social Media

You Never Thought Social Media Could Look Like This

Artists have created an installation that allows us to see social-media sentiment in the physical, real world. It's so weird you have to see it for yourself.
The Jury Is Still Out on Texting for Professional Communication
Social Media

The Jury Is Still Out on Texting for Professional Communication

The youngest workers, who've come of age ordering take-out food with an app, seem unaware of the incomparable efficiency of a phone call.
With the Arrival of Twitter's 'Buy' Button, Is It Time to Move Into Social Commerce?
Social Media

With the Arrival of Twitter's 'Buy' Button, Is It Time to Move Into Social Commerce?

Explore new channels without inundating loyal customers with aggressive marketing tactics.
3 Out of 4 Negative Tweets Happen While Customers Are Still Inside the Restaurant
Social Media

3 Out of 4 Negative Tweets Happen While Customers Are Still Inside the Restaurant

Social media provides a new way to deal with disgruntled customers before they even finish eating.
3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales
Social Media

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.
What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)
Social Media

What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)

Many companies are investing in Facebook campaigns despite changes to its organic reach.
YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere
Social Media

YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere

The site's most popular stars are being paid to produce new content as other channels seek to court them.
The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One
Social Media

The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One

If you thought you needed more charismatic friends to have a social-maven driving your sales, think again.
Move Over, Facebook. Here Comes a Social Network for Rich People.
Social Media

Move Over, Facebook. Here Comes a Social Network for Rich People.

This new social network makes sure you're rubbing virtual elbows with people as well-to-do as you are. The cost to join: $9,000.
Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online
Social Media

Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online

It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
The 5 Factors of Social-Media Marketing Most People Don't Consider
Social Media

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
How to Appropriately Promote Yourself on YouTube
Social Media

How to Appropriately Promote Yourself on YouTube

YouTube is an untapped opportunity for personal promotion. Here are some tips for doing it right.
New Legislation Would Make Banning Negative Yelp Reviews Illegal
Social Media

New Legislation Would Make Banning Negative Yelp Reviews Illegal

Your right to write angry Yelp reviews may soon become law.
Apple May Scoop Up This Struggling Social Network
Social Media

Apple May Scoop Up This Struggling Social Network

It has been reported that Apple is looking to give social another shot by acquiring this startup.
The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)
Social Media

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
How Facebook Is About to Get More Like YouTube
Social Media

How Facebook Is About to Get More Like YouTube

Look out, YouTube. Facebook is flexing its video muscle with these two new features that marketers will eat up.
Gone in a Flash: Twitpic to Shut Down Following Dispute With Twitter
Social Media

Gone in a Flash: Twitpic to Shut Down Following Dispute With Twitter

The image sharing site is closing down after Twitter requested it drop its trademark application.
Marketing Trends Experts Want You to Avoid
Social Media

Marketing Trends Experts Want You to Avoid

Some of our favorite experts in social media and marketing reveal their current least favorite trends.
The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online
Social Media

The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online

The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.
Should Complaining About Work on Social Media Be a Fireable Offense?
Social Media

Should Complaining About Work on Social Media Be a Fireable Offense?

A federal agency has ruled that two trash-talking employees fired by a Connecticut bar and grill in 2011 must be rehired by owners no later than this Friday.
YouTube Creators Can Now Receive 'Tips' Directly From Fans
Social Media

YouTube Creators Can Now Receive 'Tips' Directly From Fans

The feature, which was announced earlier this summer, has quietly launched.
How to Get More Interaction on Google+ (Infographic)
Social Media

How to Get More Interaction on Google+ (Infographic)

Photos apparently outperform all other types of content on Google's social network.
Why You Must Message Customers as Thoughtfully as You Do Friends
Social Media

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
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