Social Media

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Social Media

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Flying Solo? App Lets You Chat With Perfect Strangers on Flights
Social Media

Flying Solo? App Lets You Chat With Perfect Strangers on Flights

Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'
Should You Really Be Yourself on Social Media?
Social Media

Should You Really Be Yourself on Social Media?

Strike a balance between what you want to say and what you should.
What's Missing From Your Facebook Ad Strategy
Social Media

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
What Our Experts Want You to Stop Doing on Social Media
Social Media

What Our Experts Want You to Stop Doing on Social Media

If everyone is posting it, maybe you shouldn't be.
The Six-Second Video Is a Big Business for Brands
Social Media

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
Ello Is Starting to Look More Like a Business
Social Media

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
Why Being Human on Social Media Is the Best Strategy You'll Ever Have
Social Media

Why Being Human on Social Media Is the Best Strategy You'll Ever Have

Tactics can be great. And tools can save you time. But ultimately sharing on networks is about building real relationships with real people not a company or its brand.
Queen Elizabeth Had Something to Do With a Tweet
Social Media

Queen Elizabeth Had Something to Do With a Tweet

She may not have penned it herself, but was probably somehow involved in the process.
5 Things to Look for in Social-Media Analytics
Social Media

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
3 Tips for Boosting Your Content With Expert Interviews
Social Media

3 Tips for Boosting Your Content With Expert Interviews

Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
Facebook Launches Rooms, an Anonymous App Linking People With Common Interests
Social Media

Facebook Launches Rooms, an Anonymous App Linking People With Common Interests

The new app is inspired by the internet's role as a 'third place' for strangers without traditional social bonds to meet and exchange ideas.
WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin
Social Media

WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin

He conducted a 30-minute Q&A in Beijing Wednesday entirely in Mandarin, taking the time to crack a few jokes.
It's No Longer a Question Whether to Use Social Media for Customer Service
Social Media

It's No Longer a Question Whether to Use Social Media for Customer Service

If someone had a bad experience, chances are they are going to talk about it. Here are five tips to craft a strategy to respond.
The 4 Qualities of Businesses That Should Advertise on Facebook
Social Media

The 4 Qualities of Businesses That Should Advertise on Facebook

While every business can advertise on Facebook, not every business should. Find out what makes Facebook ads a good choice for your company.
Can Subway Ads Bring Mainstream Users to Foursquare?
Social Media

Can Subway Ads Bring Mainstream Users to Foursquare?

Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.
Social Media

Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.

Plus take a helpful quiz to determine if your business might benefit from ads on the social network.
Why Franchise Owners Have to Be Especially Careful on Social Media
Social Media

Why Franchise Owners Have to Be Especially Careful on Social Media

For the franchise world—in which one negative comment can affect an entire system of corporate owners and franchisees—managing your reputation is especially critical.
Here's Why There's No Dislike Button on Facebook
Social Media

Here's Why There's No Dislike Button on Facebook

The "like" button's creator explains why the tech giant isn't likely to ever have a thumbs down.
Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.
Social Media

Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.

British Justice Secretary: 'Internet trolls are cowards who are poisoning our national life.'
The Consumer Revolution Has Happened and the Influencers Are Now in Charge
Social Media

The Consumer Revolution Has Happened and the Influencers Are Now in Charge

A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.
The Complete Guide to Creating the Perfect Facebook Page for Your Business
Social Media

The Complete Guide to Creating the Perfect Facebook Page for Your Business

From A to Z, what you need to know to get build and manage a killer Facebook page.
Predicting Chart Toppers Before They Make the Climb
Social Media

Predicting Chart Toppers Before They Make the Climb

Next Big Sound's data predicts music's breakout stars.
Parents May Be Held Accountable for Kids' Facebook Activity, Court Rules
Social Media

Parents May Be Held Accountable for Kids' Facebook Activity, Court Rules

A Georgia appellate court ruled that the parents of a seventh-grader who created a fake and defamatory Facebook account for a classmate may be liable for emotional damages by a jury.
Twitpic Is Dead -- This Time, For Real
Social Media

Twitpic Is Dead -- This Time, For Real

The photo-sharing and hosting service that couldn't afford a legal trademark battle with Twitter said it was closing down in September. Then, it was back! Update: Just kidding.
Twitter Lets Users Stream Music, Audio Via SoundCloud Tie-Up
Social Media

Twitter Lets Users Stream Music, Audio Via SoundCloud Tie-Up

Called 'Audio Card,' the new feature lets people listen to a variety of content while browsing their timelines.
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