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Want to Make a Successful YouTube Video? Read This.

Want to Make a Successful YouTube Video? Read This.

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Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.
December 26, 2013 in Social Media
Why Stellar Customer Service Is Key to Building Your Online Brand

Why Stellar Customer Service Is Key to Building Your Online Brand

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If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.
December 23, 2013 in Social Media
Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

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Keep these important details in mind when formulating your social-media strategy for the New Year.
December 23, 2013 in Social Media
Facebook Is a Fundamentally Broken Product That Is Collapsing Under Its Own Weight

Facebook Is a Fundamentally Broken Product That Is Collapsing Under Its Own Weight

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Why Facebook won't be the only winner in the social-mobile world.
December 22, 2013 in Social Media
How to Become a YouTube Partner

How to Become a YouTube Partner

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It costs nothing and is strictly optional, so if you're willing to put in the work to promote your videos, you could create a new income stream for your business.
December 19, 2013 in Social Media
How to Make the Most of Your Brand's Social Media Content

How to Make the Most of Your Brand's Social Media Content

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Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
December 17, 2013 in Social Media
Twitter Testing 'Nearby' Service to Show Users Local Tweets

Twitter Testing 'Nearby' Service to Show Users Local Tweets

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The new service shows the messages of other nearby users, whether you follow them or not.
December 17, 2013 in Social Media
5 Social Media Predictions for 2014

5 Social Media Predictions for 2014

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When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
December 16, 2013 in Social Media
The 10 Most Overused Buzzwords on LinkedIn (Infographic)

The 10 Most Overused Buzzwords on LinkedIn (Infographic)

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Want to stand out on LinkedIn? Avoid describing yourself as "responsible," "strategic," or "creative."
December 12, 2013 in Social Media
Why Building a Personal Brand Isn't for Everyone

Why Building a Personal Brand Isn't for Everyone

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Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
December 10, 2013 in Social Media

Twitter Said to Launch Retargeted Ads Based on Users' Cookies, Location

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The combination of data could help increase the relevancy of retargeted ads on mobile devices.
December 6, 2013 in Social Media
Twitter Adds Its First Female Board Member

Twitter Adds Its First Female Board Member

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She's a former big-business CEO but isn't much of a Twitter user, so far.
December 6, 2013 in Social Media
5 Tips for Maximizing LinkedIn for Your Business

5 Tips for Maximizing LinkedIn for Your Business

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LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
December 5, 2013 in Social Media
How to Create Your Own YouTube Channel

How to Create Your Own YouTube Channel

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If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
December 5, 2013 in Social Media
5 Steps to Supercharging Engagement on Twitter

5 Steps to Supercharging Engagement on Twitter

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Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
December 5, 2013 in Social Media
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

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Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
December 4, 2013 in Social Media
Fake Twitter Followers: How Many Do You Have?

Fake Twitter Followers: How Many Do You Have?

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There's a good chance that at least a few of your followers on Twitter are fake. Here's a look at how you can tell, and how much it costs to buy fake followers.
December 3, 2013 in Social Media
How to Choose the Best Social Media Platform for Your Business

How to Choose the Best Social Media Platform for Your Business

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Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
December 2, 2013 in Social Media
7 Ways to Get Bloggers Buzzing About Your Brand

7 Ways to Get Bloggers Buzzing About Your Brand

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Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
November 22, 2013 in Social Media
GoldieBlox Video About Girls Becoming Engineers Goes Viral

GoldieBlox Video About Girls Becoming Engineers Goes Viral

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Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
November 22, 2013 in Social Media
Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

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The new feature links high quality photography to maps, making it easier to visit and share in real life.
November 22, 2013 in Social Media

Expand Your YouTube Following Through Twitter and Facebook

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Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
November 21, 2013 in Social Media
Facebook Is Making Life Easier for Social Media Managers

Facebook Is Making Life Easier for Social Media Managers

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The social network announced new features today that provide greater functionality to page administrators.
November 21, 2013 in Social Media
Twitter Pulls Plug On Allowing Users to Direct Message Anyone

Twitter Pulls Plug On Allowing Users to Direct Message Anyone

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Last month, Twitter changed its direct-messaging options. It has now decided it wasn't such a good idea and is reverting back to its old ways.
November 20, 2013 in Social Media
In Defense of the Selfie

In Defense of the Selfie

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The picture everyone loves to hate (and take) has earned philological status. Let's celebrate the selfie.
November 19, 2013 in Social Media
3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

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Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
November 19, 2013 in Social Media
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