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Social Media

Social Search: What It Is and How to Add It to Your Marketing Strategy

Social Search: What It Is and How to Add It to Your Marketing Strategy

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As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool.
September 27, 2013 in Social Media
California Gives Kids a Way to Erase Their Scandalous Social-Media Posts. Sort Of.

California Gives Kids a Way to Erase Their Scandalous Social-Media Posts. Sort Of.

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A new law gives people under the age of 18 an 'eraser button' to delete embarrassing, crude or cruel online posts that could follow them into adulthood and employment.
September 26, 2013 in Social Media
3 Annoying Social-Media Mistakes Businesses Need to Avoid

3 Annoying Social-Media Mistakes Businesses Need to Avoid

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A look at the most vexing social media no-nos and why you should just skip them.
September 25, 2013 in Social Media
New York Cracks Down on Companies That Buy Fake Online Reviews

New York Cracks Down on Companies That Buy Fake Online Reviews

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Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
September 24, 2013 in Social Media
Are Your Fans Among the Most Social on Facebook? (Infographic)

Are Your Fans Among the Most Social on Facebook? (Infographic)

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Here's a look at what types of brands have the strongest and most social communities on the big social network.
September 22, 2013 in Social Media
A Must-Read Guide to Twitter Slang, Lingo, Abbreviations and Acronyms

A Must-Read Guide to Twitter Slang, Lingo, Abbreviations and Acronyms

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If you've been feeling lost while navigating the sometimes strange world of Twitter, this information should help.
September 20, 2013 in Social Media
Advertisements Are Coming to Pinterest Now, Too

Advertisements Are Coming to Pinterest Now, Too

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The popular photo-sharing site is experimenting with its first type of ad unit: promoted pins.
September 20, 2013 in Social Media
YouTube's New Offline Feature Could Boost Video Views for Businesses

YouTube's New Offline Feature Could Boost Video Views for Businesses

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Starting soon, users will be able to add clips to mobile devices to be viewed when they're without an internet connection
September 18, 2013 in Social Media
3 Bad Mistakes Good People Make on Facebook

3 Bad Mistakes Good People Make on Facebook

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If not managed wisely, your Facebook account can work against your business.
September 18, 2013 in Social Media
Want to Spread Your Message? An Angry Tweet May Be the Answer

Want to Spread Your Message? An Angry Tweet May Be the Answer

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Computer scientists have found that angry messages spread faster on social media than messages of sadness, disgust, even joy.
September 17, 2013 in Social Media
10 Questions to Ask When Creating a Social-Media Marketing Plan

10 Questions to Ask When Creating a Social-Media Marketing Plan

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What you need to know when crafting an effective social strategy for your startup.
September 16, 2013 in Social Media
Experts Say Twitter Didn't Botch Its IPO Announcement

Experts Say Twitter Didn't Botch Its IPO Announcement

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The social network announced its confidential filing for an initial public offering via a tweet. It's showing signs it learned from Facebook's IPO.
September 14, 2013 in Social Media
Yes, Videos Are Playing Automatically in Your Facebook Newsfeed Now

Yes, Videos Are Playing Automatically in Your Facebook Newsfeed Now

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Next we may see advertising videos showing up sometime before the end of the year.
September 13, 2013 in Social Media
Twitter Just Made Connecting With Influencers a Little More Difficult

Twitter Just Made Connecting With Influencers a Little More Difficult

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For verified users, a new feature filters spam mentions and can show only mentions from others who are also verified.
September 13, 2013 in Social Media
New Facebook Privacy Issue Sparks Official FTC Inquiry

New Facebook Privacy Issue Sparks Official FTC Inquiry

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The social network is under fire again over the way it shares user information for advertising purposes.
September 12, 2013 in Social Media
Go Ahead. Be a Social Media Snob

Go Ahead. Be a Social Media Snob

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Busy entrepreneurs don't have to become overwhelmed by so many social-media networks. Here are some basics to keep in mind.
September 12, 2013 in Social Media
Fast Facts on Twitter's Startup Buying Spree

Fast Facts on Twitter's Startup Buying Spree

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The 7-year-old social network has been snapping up companies left and right as it expands into mobile, analytics and social television.
September 11, 2013 in Social Media
Easy Tips for Writing Better Tweets (Infographic)

Easy Tips for Writing Better Tweets (Infographic)

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Your tweets may already grab attention, but as they say, there's always room for improvement. Test out a few of these tips.
September 10, 2013 in Social Media
Facebook Rolls Out 'Professional Skills' Section on User Profiles

Facebook Rolls Out 'Professional Skills' Section on User Profiles

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Taking aim at LinkedIn's online networking and recruiting market, Facebook has added a new profile section for users to enter their professional skills.
September 10, 2013 in Social Media
Video Marketing? What You Need to Know About YouTube Analytics

Video Marketing? What You Need to Know About YouTube Analytics

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Find out who's watching your videos, what's working and what you can do to attract more viewers.
September 7, 2013 in Social Media
Facebook's Hashtags Might Not Be as Social as You Think

Facebook's Hashtags Might Not Be as Social as You Think

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A new report says posts with hashtags get less viral reach than posts without.
September 5, 2013 in Social Media
Facebook, Pinterest or Twitter: Know Where Your Customers Really Hang Out (Infographic)

Facebook, Pinterest or Twitter: Know Where Your Customers Really Hang Out (Infographic)

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Do you know which social network adults visit most? Have you ever wondered which demographics dominate Instagram? Find out here.
September 5, 2013 in Social Media
Pinterest Marketing Tips: What You Can Learn From 20 Big Brands

Pinterest Marketing Tips: What You Can Learn From 20 Big Brands

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Not sure what you're doing on Pinterest? These companies have it down and offer some useful marketing ideas you can use.
September 5, 2013 in Social Media
Foursquare Testing 'Sixth Sense' Location-Based Recommendations

Foursquare Testing 'Sixth Sense' Location-Based Recommendations

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New feature will proactively help users discover businesses and other interests they otherwise might miss.
August 30, 2013 in Social Media
Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr

Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr

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In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media engagement tracking company that specializes in following social chatter about TV content.
August 29, 2013 in Social Media
A Social-Media Marketing Primer Even Your Mom Can Handle

A Social-Media Marketing Primer Even Your Mom Can Handle

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Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
August 29, 2013 in Social Media
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