Startup Basics

5 Startup Naming Rules From SXSW
Naming Your Business

5 Startup Naming Rules From SXSW

When naming a business, don't fall into the trap of making it so incomprehensible that your brand is lost. Consider these steps to find the best name for your business.
How to Spread the Word Through Content Marketing
Online Marketing

How to Spread the Word Through Content Marketing

Five tips for getting your online content marketing message right.
Creating a Blueprint for Your Brand Strategy
Startup Basics

Creating a Blueprint for Your Brand Strategy

The basics of what a branding strategy is and how to create one for your startup.
10 Questions to Ask Before Quitting Your Job to Start a Business
Startup Basics

10 Questions to Ask Before Quitting Your Job to Start a Business

How do you know when the time is right to make the leap?
3 Reasons to Be Proud of Your Brick-and-Mortar Shop
Young Entrepreneurs

3 Reasons to Be Proud of Your Brick-and-Mortar Shop

Student entrepreneur Sarah Haselkorn on the daily rewards she gets from operating a physical location.
Get Out of Limbo: How to Go From Dream to Decision
Startup Basics

Get Out of Limbo: How to Go From Dream to Decision

Whether you're an aspiring entrepreneur who just can't take the leap or you're trapped in a tough business dilemma, consider these strategies to get unstuck.
What You Need to Know About Music Licensing for Your Business
Legal Basics For Startups

What You Need to Know About Music Licensing for Your Business

Four need-to-know tips for businesses that play music.
How to Win a Business Negotiation
Negotiating

How to Win a Business Negotiation

Almost every aspect of business involves a certain amount of negotiation -- here's how to come out on the winning side.
Biggest Mistakes: How Ginger + Liz Learned to Play Nice With Vendors
Profiles

Biggest Mistakes: How Ginger + Liz Learned to Play Nice With Vendors

When the nail-polish making duo Ginger Johnson and Liz Pickett began their production efforts, finding the right vendors to work with was easier said than done. Here's why having a plan B can mean all the difference.
How to Build an Advisory Board
Choosing a Business Structure

How to Build an Advisory Board

Why you should consider building an advisory team alongside your business plan -- and how to get started.
Quick Guide to Reduce Insurance Premiums and File Effective Claims
Startup Basics

Quick Guide to Reduce Insurance Premiums and File Effective Claims

The ins and outs of keeping your insurance costs down.
Indiegogo's Slava Rubin on the Myths of Entrepreneurship
Startup Basics

Indiegogo's Slava Rubin on the Myths of Entrepreneurship

The Indiegogo co-founder says anyone can be an entrepreneur and no project is too small. And, yes, it's entirely possible that one day your mom might understand what you're doing.
Yammer's David Sacks Offers 3 Tips for Tech Entrepreneurs
Startup Basics

Yammer's David Sacks Offers 3 Tips for Tech Entrepreneurs

From raising capital fast to being innovative, startup advice from the SXSW Interactive festival.
How to Create a High Performance Office
Startup Basics

How to Create a High Performance Office

From equipment to lighting to privacy, office design can have a tremendous effect on morale -- here's how to get it right.
How to Write a Press Release That Gets Noticed
Getting Press

How to Write a Press Release That Gets Noticed

Everything you need to know about getting your information into the hands of the media.
4 Reasons Why Now Is the Perfect Time to Start Up
Starting a Business

4 Reasons Why Now Is the Perfect Time to Start Up

When it comes to launching a business, you can make countless excuses, but you have to have faith. Here's how to confidently take the plunge.
Can You Afford to Quit Your Day Job?
Money Basics

Can You Afford to Quit Your Day Job?

How to determine if you can afford to work on your startup full-time.
How to Conduct an Interview Effectively
Startup Basics

How to Conduct an Interview Effectively

The basics of what you need to know about interviews from what questions to ask to how to judge non-verbal clues, and more.
How to Provide More Benefits Without Busting the Bank
Startup Basics

How to Provide More Benefits Without Busting the Bank

Ideas for making the most of employee benefits.
The Incubator Bringing Washington D.C.'s Entrepreneurs Together
Startup Basics

The Incubator Bringing Washington D.C.'s Entrepreneurs Together

1776 Washington D.C.'s is 15,000-square-foot 'incubation platform' that includes an accelerator and co-working space.
Biggest Mistakes: What Artsicle Learned from Its First Hire
Grow Your Business

Biggest Mistakes: What Artsicle Learned from Its First Hire

When co-founders Scott Carleton and Alex Tryon of the art-rental and purchase platform needed help around the office, they soon learned that preparation and clarity are key in hiring employees.
How to Design a Business Card That Gets Noticed
Startup Basics

How to Design a Business Card That Gets Noticed

If you don't have the money to hire a professional designer, here are several tips to help you create your eye-catching business cards.
3 Common Mistakes to Avoid When Naming Your Business
Naming Your Business

3 Common Mistakes to Avoid When Naming Your Business

Here's a look at three entrepreneurs who have changed company names and the lessons they learned.
When and How to Lease Equipment
Startup Basics

When and How to Lease Equipment

The pros and cons of leasing office equipment for your business.
The Essential Elements of Building an E-Commerce Website
Startup Basics

The Essential Elements of Building an E-Commerce Website

From assessing your customer's needs to registering a domain, here's what you need to consider before you start selling online.
Startup Hiring: The Basics of Pre-Screening Job Candidates
Startup Basics

Startup Hiring: The Basics of Pre-Screening Job Candidates

What to look for in a candidate's resume and application.
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