Startup Basics

Never Get a Real Job
Startup Basics

Never Get a Real Job

Five things you need to know to always be your own boss
How to Buy a Business
Startup Basics

How to Buy a Business

A business matchmaker on how to size up a company for sale.
Behind the Scenes with Surprise Industries
Startup Basics

Behind the Scenes with Surprise Industries

An inside look at our story as reporter Jennifer Wang gets a surprise of her own -- a day at circus school.
Two Weeks to Startup: Day 9. Execute Your Marketing Plan
Startup Basics

Two Weeks to Startup: Day 9. Execute Your Marketing Plan

You'll need to be ready when customers start calling. Here's how to prepare for those initial queries.
Two Weeks to Startup: Day 6. Name Your Business
Naming Your Business

Two Weeks to Startup: Day 6. Name Your Business

How to decide what you call your company. Plus, choosing a business structure.
Two Weeks to Startup: Day 3. Calculating Startup Costs
Money Basics

Two Weeks to Startup: Day 3. Calculating Startup Costs

You'll want a good estimate of the cash you need to launch. These tips can help. The third in a 10-part series.
How Can I Bootstrap My New Business?
Startup Basics

How Can I Bootstrap My New Business?

Tim Berry, president of Palo Alto Software Inc., offers tips for people looking to bootstrap their own business.
How Can I Find a Mentor?
Startup Basics

How Can I Find a Mentor?

Scott Gerber, founder and chief executive of Sizzle It! and the Young Entrepreneur Council, on securing introductions to those who can open doors for you.
How Can I Come Up With a Name for My Company?
Startup Basics

How Can I Come Up With a Name for My Company?

Scott Gerber, founder and chief executive of Sizzle It! and the Young Entrepreneur Council, on how to decide on a name for your business.
When Severance is Your Seed Money
Startup Basics

When Severance is Your Seed Money

How to best use that sudden stash of cash to become your own boss.
Register, Protect and Defend
Legal Basics For Startups

Register, Protect and Defend

How to stake and protect your claim when it comes to intellectual property.
Four Steps to Make Ads More Effective
Startup Basics

Four Steps to Make Ads More Effective

How to test and measure marketing results to save time and money.
How to Name a Business
Naming Your Business

How to Name a Business

What's in a business name? Plenty. Follow this guide to choose a memorable name that will best represent your brand.
Starting a Part-Time Vs. Full-Time Business
Startup Basics

Starting a Part-Time Vs. Full-Time Business

Here's what to consider when choosing the right path for your business.
10 Ways to Ditch Your Job and Work for Yourself
Startup Basics

10 Ways to Ditch Your Job and Work for Yourself

In a crummy economy where work is scarce, Scott Gerber believes that you need to create a job to keep a job.
Startup Basics

Seeking Startup Advice? Look No Further Than Your Pizza Box

Forget about the Facebook model, Papa John's road to success is much more realistic.
How to Name -- or Re-Name -- Your Business
Naming Your Business

How to Name -- or Re-Name -- Your Business

A seven-point primer for creating compelling business names and avoiding major mistakes
Aaron Patzer: How I Started Mint.com
Startup Basics

Aaron Patzer: How I Started Mint.com

The online entrepreneur talks about ditching his day job, finding investors and hiring top talent to launch his startup.
What Scares Business Owners?
Startup Basics

What Scares Business Owners?

Plenty of things. But, like inventory, employees and cash flow, fear can be managed.
Wear Your Startup Failure as a Badge of Courage
Startup Basics

Wear Your Startup Failure as a Badge of Courage

Real entrepreneurs know that failure can be a milestone on the road to success, as long as they learn from the mistakes.
Tax Basics for Startups
Startup Basics

Tax Basics for Startups

Part one in a three-part series to help get your business started on a strong foundation.
Why Startups Must Think Lean -- Or Else
Startup Basics

Why Startups Must Think Lean -- Or Else

Eric Ries says in a soft economy and Web-enabled world, the lean startup is a concept whose time has come.
Are You Ready to Launch?
Startup Basics

Are You Ready to Launch?

Three key questions to ask yourself before you start your own business
How to Ditch the Cube
Startup Basics

How to Ditch the Cube

Pamela Slim, author of Cubicle Nation, wants to set you free. Consider her advice for opting out of corporate life.
The Startup Visa: a Boost for Small Business?
Startup Basics

The Startup Visa: a Boost for Small Business?

Proposed legislation could make it easier for entrepreneurs from other countries to start their businesses in the U.S.
10 Good Reasons Franchise Buyers Need A Lawyer
Legal Basics For Startups

10 Good Reasons Franchise Buyers Need A Lawyer

Before you sign for that franchise, have a pro read the fine print.
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