Websites

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them
Selling Online

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.
How Retail Businesses Can Use Gamification to Engage with Customers
Websites

How Retail Businesses Can Use Gamification to Engage with Customers

Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
3 Ways to Create More Engaging 404 Pages
Building a Website

3 Ways to Create More Engaging 404 Pages

Go beyond simple error messages. Here's how you can direct visitors to your site's best content and reflect your brand personality.
A New Reason to Buy an Existing Online Business
Websites

A New Reason to Buy an Existing Online Business

Like Facebook's acquisition of Instagram, buying an existing web business can supply top talent and product innovations. It can also provide customers and that vital social-media presence on day one.
3 Ways Gamification Can Make Marketing More Fun
Websites

3 Ways Gamification Can Make Marketing More Fun

Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
YouTube to Give Away $50 Million in Free Advertising for New Video Program
Selling Online

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Three Tips for Drawing Even More Traffic from Pinterest
Social Media

Three Tips for Drawing Even More Traffic from Pinterest

Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
Five Ways to Turn Your Website into a Sales Machine
Selling Online

Five Ways to Turn Your Website into a Sales Machine

Consider these easy options for making your website a sales powerhouse.
Mobile Gamers: If You Can't Beat 'Em, Join 'Em
Websites

Mobile Gamers: If You Can't Beat 'Em, Join 'Em

A look at three tools that can help you harness the power of gamification for your business.
Five Easy Tools for Adding Game Elements to Your Website
Websites

Five Easy Tools for Adding Game Elements to Your Website

Think you need to be a tech whiz to add game mechanics to your site? Think again. Here are five resources to consider.
Would Your Website Pass a Usability Test?
Websites

Would Your Website Pass a Usability Test?

Affordable usability audits can weed out glaring trouble spots. A range of services are available to help for less than $200.
Five Easy Ways to Speed Up Your Website
Websites

Five Easy Ways to Speed Up Your Website

Your sluggish site may be costing you customers. Here's how to give it a tune-up.
Three Steps to Creating a Killer Mobile Site
Building a Website

Three Steps to Creating a Killer Mobile Site

With more customers accessing the web from mobile devices, having a mobile-friendly website is more crucial than ever.
Lessons from 'Prometheus' on Building an Effective Website
Site Design

Lessons from 'Prometheus' on Building an Effective Website

To promote the upcoming Alien prequel, marketers have created a website for Weyland Industries, the mega-corporation that has a central role in the plot. Here are tips that business owners can take from the site's design.
The 'Fashion Star' Guide to Connecting the Dots for Customers
Websites

The 'Fashion Star' Guide to Connecting the Dots for Customers

The new shopping reality-TV hybrid shows designers and retailers the right way to get customers jazzed about products.
A New Study Reveals the Power of First Impressions Online
Websites

A New Study Reveals the Power of First Impressions Online

Get a handle on your website. Here's how to identify what the majority of your visitors focus on first.
10 YouTube Channels to Follow for Tech Help
Websites

10 YouTube Channels to Follow for Tech Help

Need solutions to your technology problems? These experts offer practical advice for business owners.
How Shopify Became the Go-To Ecommerce Platform for Startups
Websites

How Shopify Became the Go-To Ecommerce Platform for Startups

Dissatisfied with options for online storefronts, a snowboard seller and his friend built one themselves. Now thousands of other businesses use their customizable store builder.
How Three Businesses Scored Big with Gamification
Websites

How Three Businesses Scored Big with Gamification

Here's a look at how major brands have found success implementing online games and the lessons they learned along the way.
Three Secrets to Using Google Analytics for Measuring Your Website's ROI
Websites

Three Secrets to Using Google Analytics for Measuring Your Website's ROI

If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.
Is Your Website Lost in Translation?
Websites

Is Your Website Lost in Translation?

Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.
Step-by-Step Through a Website Makeover
Websites

Step-by-Step Through a Website Makeover

A winery moves into the 21st century with a website redesign.
Four Low-Cost Ways to Turbo-Charge Your Website
Building a Website

Four Low-Cost Ways to Turbo-Charge Your Website

Consider these tips and tools for making improvements to your site that can help attract customers and help you close more sales.
How Pawngo Put a Modern Spin on an Old-Fashioned Business
Websites

How Pawngo Put a Modern Spin on an Old-Fashioned Business

A smart rebranding landed this online pawn shop new customers and investors.
Six Tips for Maximizing Email Marketing Campaigns
Online Marketing

Six Tips for Maximizing Email Marketing Campaigns

Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
How One Small Business Redesigned its Website for Better Sales
Websites

How One Small Business Redesigned its Website for Better Sales

A total overhaul adds sizzle to an electronics company's web sales.
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