Most of you have likely felt the pinch of the deepening recession: cutting costs, laying off employees, scaling back projections, putting off large purchases. You're wondering what more you can do. To help you reach your entrepreneurial goals, we've created this economic downturn survival guide. We've got all your pain points covered: everything from how to woo recession-minded consumers to 50 ways you can save money in your business to perks that work in lieu of raises. Get advice straight from the experts in your industry on exactly how you must adapt your business plans, practices, marketing strategies and more during a recession.
- Sales & Advertising
- Management & HR
- Online Business
- Controlling Costs
Jobless? Take this as an opportunity to start your own business.
These businesses were hot in 2006 and '07. Now? Find out.
- Times Are Tough, But So Are You
- Surviving a Slowing Economy
- Get Your Money's Worth
- Get Back to Business Planning Fundamentals
Resist the temptation to make these bad business decisions during the downturn.
These 4 companies are saving money in day-to-day operations. And they're doing it without affecting the customer experience.
- 5 Ways to Raise Money Today
- Year of the Bootstrapper
- 10 Critical Cash Flow Rules
- Take Charge of Your Financial Stability
Take a cue from these 13 killer campaigns--and 5 flops.
Waiting for the next crisis to hit means you will have waited too long to revise your business plan.
- Go Big or Go Home
- Best and Worst Marketing Ideas . . . Ever
- Stretch Your Dollar With Horizontal Marketing
Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Barry Farber lays out ways to deal with sales setbacks and negative situations.
December job-loss data are the worst since the 1930s. But don't expect this to turn into another Great Depression.
Blinders are for horses. Make sure you see potential where others see failure.
If you're looking for ways to save money and make your e-business more profitable, check out these free tools and resources recommended by our e-business expert.
As shoppers flock to their computers instead of driving to the mall, entrepreneurs with e-businesses can make a hefty sum.
The software-as-a-service concept is growing, bringing low-cost internet applications to businesses of all sizes and saving entrepreneurs dough with zeros and ones.
In an effort to attract and assist franchisees, some systems are cutting franchise fees and other costs--sometimes by as much as two-thirds.
Learn what drives franchise sales, even in a slowing economy.
Save your company thousands of dollars with these penny-pinching tips.
Take steps to minimize workplace injuries, and your business may come out unscathed.