Getting Press
Project Grow
The Multicultural Media Boom
BY Rachel Meranus
Why you need to include multicultural media sources in your PR effortsGenerating Coverage Between Press Releases
BY Rachel Meranus
Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.Interviewing Dos & Don'ts
BY Mark Nowlan
You've lined up an interview, so now what? Learn to look and sound your best on camera, on the radio and in print with this crash course in media training.8 Ways to Get the Media Buzzing
BY Mark Nowlan
Top strategies for getting big press for your small businessPlaying the Expert Game
BY Mark Nowlan
Establish yourself as an expert in your field, and the media will come to you.Crafting a Powerful Press Release
If you really want to grab an editor's attention, these 8 tips will help ensure your news is really worthy.9 Ways to Recycle a Press Release
Stop letting good press releases go to waste! Put them to work for you with these nine tips for reusing your press release content.How to Use an E-book to Promote Your Business
BY Derek Gehl
This step-by-step guide to using e-books is the fastest way to get your product or service noticed by thousands of online customers.Sending Press Releases Online
BY Catherine Seda
You don't have to entrust your announcements to snail mail anymore--the internet makes sending press releases easy and effective.Stop the Presses!
BY Isabella Trebond
Want to get noticed? Take your marketing to the next level with these 9 tips for writing a powerful press release.Give a Good Interview
BY Kim T. Gordon
You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.Who Should Receive Your Press Release?
BY Al Lautenslager
Selecting the right target is the first step toward getting noticed.Creating Timely Press Releases Year-Round
BY Al Lautenslager
Follow these tips for creating attention-getting releases all the months of the year.How to Get Editors to Read Your Press Releases
BY Al Lautenslager
Understanding these considerations, mistakes and myths will increase the probability of publication.Getting the Right Word Out to Reporters
BY Kim T. Gordon
How to communicate your key messages in press interviews8 Secrets for Powerful Press Releases
BY Kim T. Gordon
Follow these rules to get top coverage for your business.A Press Release Primer
BY Al Lautenslager
Simple how-tos that will help you construct an attention-getting releaseWhen Your Press Release Isn't Working
BY Al Lautenslager
Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.What Do Editors Look For?
BY Al Lautenslager
It pays to do some research before you send out that press release.Getting the Most From a Press Release
BY Al Lautenslager
Sending it out just once isn't enough. Here's how to really make that press release work for you.The Best Ways to Contact Editors
BY Al Lautenslager
Want to know how to get in good with the media? Follow these tips to make sure your company gets written about.Are Press Releases a Waste of Time?
BY James Maduk
If you fear your press releases are getting stuck in the round file, try something new: Write the article yourself.Get Results From Press Releases
BY Al Lautenslager
Sending out release after release to no avail? Follow this advice to get your name in print.Putting Together Your Press Kit
BY Nichole L. Torres
If you're looking for publicity, a stellar press kit isn't optional--it's a must.30 Reasons to Write a Press Release
BY Al Lautenslager
Offer newsworthy information to editors, and they just might bite.The Basics of Tip Sheets
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