PR Basics
When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.
Recent Posts in PR Basics
Lessons from 'Brand Obama'
BY Aaron Kwittken
Use the president's message control strategies to command attention.
Developing a PR Plan
BY Rachel Meranus
Want to make sure your business's name gets heard this year? You need to plan for PR.Measuring the Value of PR
BY Mark Nowlan
Want to know what effect media coverage is having on your business? Here are the best ways to find out.How to Save Face in a Business Crisis
BY Mark Nowlan
Minimize the impact of a crisis on your small business with a pre-planned PR campaign.PR Alone Isn't Enough
BY Al Lautenslager
To make the most of your marketing strategy, reach out to prospects in more ways than one.Do You Need Help Promoting Your Business?
BY Al Lautenslager
Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.Why You Need PR
BY Al Lautenslager
Getting the word out about your product or service should always be a priority.Publicize Your Business With Radio Interviews
BY Al Lautenslager
Tips for using this medium to your advantagePR Is More Than Just Press Releases
BY Al Lautenslager
There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.PR Ideas for the Small Retail Shop
BY Al Lautenslager
Appeal to consumers--and boost your business--with these simple PR strategies.Take Advantage of Free PR
BY Al Lautenslager
Smart, no-cost ways to get your name out and generate attention for your businessIs Your PR Program Worth the Cost?
BY Al Lautenslager
How to set specific goals for your PR campaign and calculate your precise ROIAdd Value to Get Your PR Noticed
BY Al Lautenslager
Provide knowledge in your pitch, and editors just might bite.The Ingredients of a Press Kit
BY Al Lautenslager
Whatever the size of your business, you can make use of a good press kit.Ads by Google
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