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Article Archive
Getting Customers to Complain
If none of your customers are complaining, start worrying. Because it's the wheels that don't squeak that should concern you. Here's how to encourage customers to speak up.

Using Customer Complaints to Your Advantage
Negative feedback can help you build better customer relationships and a stronger business.

Good Riddance
Ending a relationship with a bad client

Hitting the Wall
Is talking to certain prospects like talking to a brick wall? It may be time to cut your losses and walk.

Boosting Your Customer Relationships With CRM
How technology can help your business mine new prospects and provide better service to existing customers

At Your Service
Is your service center living up to its potential? Find out how to get all you can from yours.

Talking Shop
Wonder what makes shoppers tick? 5 retail superstars reveal how to please customers and, more important, how to keep them coming back for more.

A Matter of Opinion
Generating customer feedback

Sweet Rewards
Win over your existing patrons with a customer loyalty program, and watch sales reach new heights.

Crowd Control
Having trouble finding the ideal system for managing your customer relationships? We've got advice to get you moving in the right direction.

Trying Times
Every once in a while, you'll meet difficult customers. Question is, are you prepared to take them on?

Retain Business With Gift and Loyalty Cards
Stay competitive by offering your customers an incentive to return to your company time and again.

Most Valuable Players
Slashing prices to keep up with the big chains can spell disaster for the average entrepreneur. It's better to stick with what your business does best: Offering customers value-added services.

People Who Need People
Find out how to break the ice with your prospects and make that all-important customer connection a reality.

Customer Service: Your Best Shot at Standing Out
Provide the best service in town, and many customers will want to give you their business--regardless of the cost.

Hold On to Existing Customers
Afraid that customers will forget about your business? Periodic newsletters help you stay in touch.

9 Tools for Building Customer Loyalty
Don't let customers go after one purchase. Win them back with a follow-up program.

"Self" Respect
You can't deny consumers their desire to do everything themselves.

Keep Customers Coming Back for More
Offering several payment options and loyalty programs will attract customers to your business.

What's a Customer Worth in a Lifetime?
Calculating each customer's value will help you determine where to focus your energies.

Great Customer Service Helps in Tough Times
Little things make a big difference when it comes to hanging on to customers.

Ever After
Will you still respect your clients in the morning?

Buying Holiday Gifts
Thank your clients and employees--and show off your good taste--by choosing the best holiday gifts.

Secret Service
Boost your business by doing a little shopping—undercover, of course.

3-2-1 Contact
Evaluating the best ways to stay in touch with your customers, staff and vendors

The Triangle Offense
Building your own sales pyramid—one step at a time

Creating a Customer Recovery Plan
Your best customer is on the verge of exploding because of an error. Don't get stressed. Customer service expert Chip R. Bell tells you what to do.

Creating a Refund Policy
Budgeting for unhappy customers

Happy Returns
Five simple steps to winning back customers who've strayed.

Second Time Around
Build strong relationships and long-term sales by winning repeat business.

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A Marketer's Survival Guide
Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.

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