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Sales How-To Guides

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Let Customers Go Without Ruining Your Reputation
A graceful parting with difficult clients requires finesse, but it can be done.

How to Boost Sales in a Deflated Economy
Introduce new products or services to help your small business beat the recession in ways that cost-cutting can't.

Is Your Introduction Ready?
Learn how to sell yourself to prospects in 6 simple steps.

Follow the Money
To increase sales, learn what customers want to buy.

Keep Your Cards to Yourself
4 ways to build your reputation and expand your network--without business cards.

You Can't Beat Habit
Learning how to alter customers' routines likely means making significant changes to your own.

Close the Deal With Urgency
Urgency is what gets top sellers up in the morning and keeps them fired up all day.

Make a Memorable Impression
Don't let a TV interview, an ad or a speaking engagement go to waste.

Stay Strong When Business Gets Rough
Barry Farber lays out ways to deal with sales setbacks and negative situations.

IPOs Getting Rare
Selling to a larger company is now the way to go. Know how to guide your company to a great sale.

Convert Your Contacts
Without a solid system for networking, what good are good connections?

When the Selling Gets Tough, the Tough Get Smart
Even in a down economy, people are still buying--you just have to find them.

Buyers Know
Want to know what keeps customers coming back? Why don't you just ask them?

Sales and Marketing: Separated at Birth?
Whether you believe it or not, one is nothing without the other, and here are four steps to merge them.

Make Your Best Offer
Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.

Forget the Sale--Go for 'the Kill'
Create the scenario that can help you establish invaluable business relationships.

The Key to Retaining Sales Talent
Good salespeople are worth their weight in gold. That's why it pays to reward them with a pair of golden handcuffs.

5 Ways to Boost Profits
No matter how many sales you make, your business will struggle if you don't watch your margins.

Hiring Your First Salesperson
Are you getting too much business to handle yourself? Here's how to find a salesperson that'll support your growing startup.

Selling to Other Cultures
Do you have prospects whose primary language isn't English? Avoid getting your foot caught in your mouth and accidentally offending them by understanding their unique cultural needs.

Stay on Top With Fresh Products
The downward spiral of a product has been the deaths knell for many a business. Learn what you can do to evaluate product lines, save declining ones, and create new ones.

Exploring E-Commerce
Sales stagnant? Give them a boost by adding an online presence to your business.

Using Professional Service Providers to Grow Your Business
Focus on your core abilities by hiring experts to help you with tasks like law, accounting and marketing.

How to Manage Your Time
Make more money--and avoid burning out--with this advice for better managing your selling time.

Finding a Sales Distributor
Get your product out to the masses by hooking up with a sales distribution company.

Build a Stellar Sales Team
If you want to build a strong business, you're eventually going to have to hand over the sales reins to a sales team. Here's how to do it right.

Creating a Sales Forecast
Follow these tips to learn how to develop sales projections for your business plan.

How to Sell at Craft Fairs and Shows
Interested in turning your artistic hobby into a business? Find out how you can make money by selling your handicrafts at art shows and craft fairs.

How to Multiply Your Effectiveness
Learn how to vary your presentations to get the most from your sales efforts.

The Elements of a Successful Sales Plan
Want your sales to skyrocket? Then build a strategic and tactical sales plan that will launch you far past your sales expectations.

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