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Sales Techniques

Article Archive
7 Tips for Writing Dynamic Sales Letters
Beat your writing--and sales--block with these great tips.

Post-Close Closings
Ever screwed up the sale after your prospect said yes? You need these post-close closings to help you secure every sale.

Should You Offer Extra Services or Lower Prices?
How to decide which is better for your business: adding an extra service to your product or lowering the price

Seeing the Light
Your customer says he's too broke to buy your product? Show him another way of thinking.

Speeding up Sales
If you create a process that works, you can repeat that process for quicker sales.

Win 'Em Over
All's fair in love and war. Go ahead, woo your rivals' clients.

What's a Customer Worth in a Lifetime?
Calculating each customer's value will help you determine where to focus your energies.

Creating a Chain Reaction of Sales
Don't just focus on finding any old prospect. Find the ones who will lead you to other sales prospects.

That's a Shocker
Are you willing to do what it takes to make your customers say "wow"?

Increase Sales With Up-Selling
Offer your existing customer base something extra…and watch your business grow.

The 10 Golden Rules of Selling Like a CEO
The simplest rules of selling are right under your nose. All the more reason for you to find out what they are and get to work boosting your selling power.

More Than Words
Use nonverbal cues to help the sale along.

Attention, Shoppers!
Paco Underhill knows what they look at, what they buy and why, so get ready to put a huge dent in the concept of customers' free will.

The 3 Keys to the CEO Sale
When CEOs are making a buying decision, they've got 3 things on their mind. Learn them, and learn them well.

Defining Sales and Marketing
Build your business with the right combination of the two.

Selling Points
Catchy phrases become clichés because they're true. Take a look at these 6 sales maxims and see if you agree.

Preparing to Sell
How to build up enough speed to let your sales--and your new business--take off

Selling Like a Leader: Welcome to New World Selling
Say hello to a new kind of selling--not well-suited for the technophobe

Surviving Seasonal Sales Slumps
When holiday cheer means an empty bank account and summer heat means parched sales figures, here's how to make the most of your business's quirky seasonality.

Just Be Yourself
Next time you go on a sales call, don't pocket your personality at the door.

Say the Magic Word (Revenue) to Win Attention from CEOs
Part II in a two-part series on involving CEOs in the buying process

Back Off!
Being friendly is good, but being too chummy to make the sale is not.

Calling the CEO: It's More Important (and Trickier) Than You Think
Have you called your best CEOs lately? If not, you're handing business over to your competitors.

Seller Beware
Tips to keep retail buyers from kicking your product to the curb

What You Can Learn from Disruptive CEOs
Shake things up in your search for sales.

One of the Good Guys
Prospects will reach for their cash once you prove you're on their side.

Seven Things Every CEO Should Know
Even as a CEO, you should never be above getting your hands dirty in the sales process.

Forecasting Your Sales Revenue
Creating reasonable sales forecasts for your company is easier than you might think.

Happy Sales To You
Get on the right trail by connecting with your prospects' star players.

Selling Online
What's the difference between online and brick-and-mortar sales?

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Need Negotiating Help?
Close the Deal
Learn the best negotiating tactics for getting the deals you want from Marc Diener's "Real Deal" column in Entrepreneur magazine.

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