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Chicken-Wing Franchises Take Off

November 7, 2011
URL: http://www.entrepreneur.com/article/220646
Buffalo Wild Wings

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Buffalo Wild Wings

Headquarters: Minneapolis
Year it began franchising: 1991
Number of franchises: 498 plus 288 corporate-owned locations
Startup costs: $1.4 million to $3.1 million

An early-comer to the wing movement, Buffalo Wild Wings Grill & Bar was founded in 1981 when founders Jim Disbrow and Scott Lowery sought to bring Buffalo, New York-style chicken wings to Kent, Ohio. Today, customers head to “B-dub” sports bars to customize their wings with signature sauces and dry rubs, order from a full food and drink menu and watch the game on giant flat screens. Since the beginning of 2009, Buffalo Wild Wings, which is publicly traded, has added nearly 170 franchise locations to its growing empire. During the third quarter of 2011, weekly average sales at franchised locations rang in at $51,350, a 4.8% increase from the same time last year.  

Wingstop

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Wingstop

Headquarters: Richardson, Texas

Year it began franchising: 1997

Number of franchised units: 470 plus 24 corporate-owned locations 

Startup costs: $264,000 to $617,000

Having opened nearly 120 new locations since early 2009, Wingstop is on track to open its 500th store before the end of the year. The company, which is endorsed by three-time Super Bowl champion Troy Aikman, has seen eight straight years of same-store sales growth. Chalk it up to busy families looking to pick up made-to-order wings and homemade side dishes on the way home for work or during half time. In fact, roughly 75% of sales are carryout. As such, the space, typically 1,350 to 1,600 square feet, tend to be smaller than other wing joints and require a smaller staff.  

Wing Zone

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Wing Zone

Headquarters: Atlanta

Year it began franchising: 2000

Number of franchised units: 68 plus five international

Startup costs: $250,000 to $350,000

Twenty years ago Wing Zone founders Matt Friedman and Adam Scott started cooking up batches of wings in their University of Florida fraternity kitchen and delivering them around campus. These days customers can douse their wings in one of 15 fab flavors – which can be added to just about any item on the menu – and dine in, carry out or get their wings delivered to their doorstep. Online ordering, real-time dispatch and intelligent routing make sure wings are fresh and hot when they arrive. The concept is even catching on overseas. Wing Zone has franchised locations in the Bahamas, Japan, Panama and Saudi Arabia, and dozens of other international locations are in the works.

Hurricane Grill & Wings

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Hurricane Grill & Wings

Headquarters: West Palm Beach, Fla.

Year it began franchising: 2006

Number of franchised units: 43 plus two corporate-owned locations

Startup costs: $297,500-$847,000

If you haven’t heard of Hurricane Grill & Wings, that may soon change. This fast-growing franchise has more than 400 signed commitments to open locations in 25 different states over the next eight years. Whereas many dine-in restaurant franchises insist on building from the ground up, Hurricane helps its franchisees identify existing space in prime locations in order to save on the upfront costs – and maximize the return on investment. That said, all of the restaurants are decked out in an island theme and serve Hurricane’s wings, which were a festival favorite at the 2011 National Buffalo Wing Festival in Buffalo, New York. 

Buffalo Wings & Rings

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Buffalo Wings & Rings

Headquarters: Cincinnati

Year it began franchising: 1984

Number of franchised units: 49
Startup costs: $800,000 to $2.2 million

Since opening its first location in 1984, Buffalo Wings & Rings has sought to differentiate itself from the classic wing joint or the sports bar that just happens to serve wings. Families and the lunch crowd are made to feel as at home as Monday Night Football fans, and the food isn’t just the sideshow. Think homemade blue cheese dressing and meals served on actual plates. The recipe is working. Average sales per location ring in at about $2 million, and the company is forecasting a 10% increase in sales volume.

East Coast Wings & Grill

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East Coast Wings & Grill

Headquarters: Winston Salem, N.C.

Year it began franchising: 2003

Number of franchised units: 42

Startup costs: $242,500 to $467,000

This North Carolina success story is taking its twist on wings across state lines with new franchises opening in the southeast and beyond. East Coast Wings focuses less on big screen televisions and beer sales and more on winning over families and post-collegiate professionals. Wings are the main attraction – with 75 different flavors – but diners also have their pick of a full menu of sandwiches, salads, fajitas and more. The recipe seems to be working. The company has seen same store sales growth for more than 30 consecutive quarters, with net sales averaging nearly $1.3 million.

Atomic Wings

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Atomic Wings

Headquarters: Montclair, N.J.

Year it began franchising: 2007

Number of franchised units: 11

Startup costs: $196,000 to $310,000

In 1989 Atomic Wings started introducing New Yorkers to authentic Buffalo-style wings when it opened its first location on the Upper East Side of Manhattan. The company not only prepares wings using the same technique that originated in Buffalo in the 1960s, but it gets its wings from that fine city. The locations are more streamlined than the typical wing joint and cater to a more urban crowd. Health-conscious customers have plenty of options too, such as grilled “Chicken Littles” and veggie burgers. Atomic Wings’ “express model” offers an affordable option to bring wings to an existing business, such as bars, delis and pizza places. 

Wings Etc.

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Wings Etc.

Headquarters: Fort Wayne, Ind.
Year it began franchising: 2005

Number of franchised units: 13

Startup costs: $351,000 to $756,000

Wings Etc. is a classic sports bar model, and it’s not afraid to flaunt it – or make fun of it. Its “Redneck Chickens” ad campaign even features “fowl-mouthed” chicken puppets talking about the virtues of simple food prepared by simple people. Jumbo wings are a house specialty, a point made clear by servers sporting “Size DOES Matter” T-shirts. Light-hearted marketing aside, franchises have seen consistent same-store sales growth, even during the recession, and lower start-up costs than most full-service concepts.