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Why Serve a Niche Market?A jack-of-all-trades is a master of none.
He's Really Big This YearRecession? What recession? Not for professional Santas.
The Entrepreneur EconomyWhile the corporate world struggles to find its footing, entrepreneurs are stepping up with new ideas.
Dearly Beloved, Please Send CashA Pao Alto company found a new way to raise venture capital: Get married.
Putting School to WorkLong walks in high heels inspired two women to create something easier on the feet--with a little help from their university.
Business Unusual: The Tailgater in Your Living RoomWhat if there was a service to match rabid sports fans with home owners across the country?
Involver: A New Frontier in MarketingRahim Fazal forged a niche helping advertisers engage customers using new media formats.
Startups Are Working on Algae Biofuels56 startups are looking to algae as the cure for our oil addiction.
10 World-Changing Green TrendsCapitalize on these developments and boost your bottom line.
Turn Design-on-Demand Into ProfitsThese startups are proof positive that there's money in customized products.
Growing Green RevenuesHow alligning value with values can win sales in the office supply industry
Don't Cut Out the Middleman--Become OneThese entrepreneurs have made it their business to bridge the gap between you and the customer.
Irons Need Not ApplyFor business travelers, a new breed of wrinkle-free cotton means rumpled days are over.
The Gift-Card EconomyShoppers put $90 billion on gift cards last year. A few entrepreneurs saw an opportunity.
Business Unusual: Take One Website, Add Stroke of GeniusAmanda Hesser and Merrill Stubbs are tapping into the mad enthusiasm of home cooks.
Expertise in the FieldStarfire Sports' founder applied what he learned in the tech sector to a nonprofit venture
Honk if You Can Read ThisSign spinning has morphed from curbside oddity to performance art--and a surprisingly effective way for a startup to grab attention.
Why Now is the Time to Open a RestaurantRents are dropping, talented chefs are up for grabs and, most important, smarter diners are looking for value, not glitz.
Chegg: Rebelling Against the Textbook RacketJim Safka listened to his customers and they led him to business success.
Making the Best of a Bad SituationThese startups saw the recession as an opportunity to connect job seekers with employers.
Making Solar AccessibleEducation is the key to capitalizing on the green movement.
On the Itinerary: Your FutureStudy abroad, and find the business opportunity of a lifetime.
Simple Luxuries Thrive in Depressed EconomyBeer, chocolate and video games. People find comfort on a tight budget with these recession-proof products.
Taking the Right RoadA former traveling salesman finds his true calling: offering reliable home care to ailing seniors.
Solo, But Not AloneA new generation of entrepreneurs is congregating in 'co-working' spaces across the country.
Renewable Energy is a Hot CommoditySome businesses are cashing in on increased demand for alternative energy.
If It's So Good, Why Offer it to Me?5 ways to tell legitimate deals from stinkers.
The Profitability of MobilityHow a full-time stockbroker diversified into the world of wireless.
Controlled DamageGo ahead and smash that vase! It's one crash that'll do you good.
Divine Ink A monk turns to printing supplies to keep his abbey afloat.