In Good Company
What's It Cost?
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The Invention Idea Co. provides a variety of services, including
patentability searches, drawings for brochures and patents,
finished brochures, coaching on what steps the inventor should take
next, distributor and manufacturer location, and other market
outlets that will help to introduce the product. The company
charges $7,000 or more for these services. PromoMart, a subsidiary
of the Invention Idea Co., works with inventors on product
development, including engineering drawings and prototypes. Scott
Nastazio didn't pay extra for his prototypes, while Danny
Gabrielov paid slightly more than average because he received more
services, including presentations to foreign manufacturers. Beating The Odds If an invention firm can help you go beyond the minimum in
getting your product out there, it might be worth the
expense.
|  | | | | | | | | The Minimum | | | | | | | Better Odds | | | | | | | Best
Odds | | | | | | ·Brochure or drawings
·Direct mailings
·Adequate market info
·Contact manufacturers
·Licensing deal only
·Directory sources
only
| | | | | | ·Prototypes
·Personal contact
·Industry interviews
·Contact manufacturers and
markets
·Private-label option
·Manufacturing source
located | | | | | | ·Actual production
·Inside connection
·Actual sales history
·Also contact sales force
·Marketing source located
·Licensing deal
only
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Content Continues Below
Join The Club Inventors clubs can be a good starting point for new inventors.
Get a list of these clubs from the United Inventors Association of
the USA, which offers a pamphlet called the Inventor's
Resource Guide, by sending $9.95 to P.O. Box 23447, Rochester,
NY 14692. These organizations won't do the work of introducing
your product, but they will offer advice and can help you avoid
spending too much money on your idea.
Don Debelak is a
new-business marketing consultant who has been introducing new
products for more than 20 years. He is the author of Bringing
Your Product to Market (John Wiley & Sons, $19.95,
800-225-5945). Contact Sources Invention Idea Co., (212) 629-7220, gotanidea@earthlink.net Scott Nastazio, tobizig@aol.com.
Originally published in the October 2000 issue of Entrepreneurs Start-Ups magazine
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