Greene succeeded because she followed the ideal master plan for
a small-market product. Though she did it out of necessity, because
she couldn't afford to quit her regular job and make a big
marketing launch, Greene still created a profitable business she
can run from home.
Don't dismiss a small-market idea even if your ultimate goal
is to create a multimillion-dollar company. Small-market products
are easier to succeed with, and they can make you a proven
entrepreneur who can more easily launch your next big product.
Next time you come up with an idea that doesn't seem to have
huge sales potential, evaluate it more thoroughly. It might provide
a launching point in a niche market for your own profitable
business.
Content Continues Below
Don Debelak is a new-business marketing consultant and the
author of Think Big: Make Millions from Your Ideas. Send him
your questions at dondebelak@uswest.net.
Contact Source
Originally published in the June 2001 issue of Entrepreneur Magazine
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