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Startup Basics

The Trade War That Wasn't
New restrictions on tire imports from China may not provoke the backlash expected.

Cash Shy? Try Bootstrapping
Try these tips for building a successful business with little capital.

Make an Online Capital Connection
Sometimes finding the right investor is all about chemistry.

The Entrepreneur Economy
While the corporate world struggles to find its footing, entrepreneurs are stepping up with new ideas.

5 Rules for Pitching the Very Rich
Wonder if even seasoned pros screw it up? Let me count the ways.

Make the Most of Your Advertising Dollars
4 tips to make the most of your money in a buyer's market

Focus on Core Customers
Be committed to them, and they'll deliver new clients to you.

Involver: A New Frontier in Marketing
Rahim Fazal forged a niche helping advertisers engage customers using new media formats.

My Planning's Off. What Now?
Here are 3 steps to take when your business plan doesn't match the actual.

Real-Life Lessons From Shark Tank
It may be just a TV show, but entrepreneurs can learn a lot about the perfect pitch by watching.

Do a Sales Job on Yourself
Resolve to put your customers' interests first and watch your sales increase.

Big Returns Come in Micro-sized Packages
A microloan from a community-based lender can provide the cash you need.

Increase Your Startup's Online Visibility
5 ways to develop engaging brand language and ensure success on the internet

Strengthen Your Credit Policy Today
Keeping a close eye on accounts receivable is the best way to manage cash flow.

Importing Goods? Adhere to the Rules
Trade preferences can offer big duty savings, but mind the paperwork.

Training: Your Secret Weapon
This is one competitive advantage you can hide in plain sight.

Turn Design-on-Demand Into Profits
These startups are proof positive that there's money in customized products.

Take Advantage of Every Opportunity
Learn to leverage your status as a minority-owned business to get the funding you need.

Business Planning for the Rest of Us
Having a plan is about managing your company, not explaining it.

When It Feels Wrong To Be Right
Remember these rules when you're tempted to 'trust your gut.'

Don't Cut Out the Middleman--Become One
These entrepreneurs have made it their business to bridge the gap between you and the customer.

College Startups: Strip Down to the Essentials
Start small, with a basic idea and build from there.

Is it Really Innovation?
Peter Diamandis talks about what innovation really is while Tim O'Reilly calls the I-word era "dead on arrival."

10 Tips for the First-Time Business Owner
Advice from a young entrepreneur in the trenches

Learn to Leverage the Radio
5 things you need to know about this effective--and underused--medium.

It's Not the Economy, Stupid
Take charge of your business with these 5 uncompromising tips.

More Buck Than Bang
Don't waste your startup funds on marketing tactics that cost more than they're worth.

Casting a Long Shadow
Find out how to make your organization look bigger than it really is with these tips.

3 Steps to the Right Marketing Mix
How to create a marketing mix that will get your business off to a flying start.

Get the Best Deal on Rent
Tips to help you negotiate the best deal on commercial real estate.