Allowing your customers to pay you with a credit card can
increase your business dramatically. Home-based mail-order
entrepreneurs know this well. Shoppers who see a mail-order product
advertised in a catalog or magazine are far more likely to order if
they can simply phone and give their credit card number. It's
far easier than making customers tear out an order sheet, fill it
out, writer out a check, put it in the envelope, put a stamp on it,
and drop it in a mail box. Sources in the charge card industry say
that extending credit can boost business by as much as 50
percent.
Excerpted from Starting a Home-based Business