Social media
Why You Should Optimize Your Social Media Presence
BY Mikal E. Belicove
Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
Five to Follow on Twitter for Social Media Newbies
BY Kara Ohngren
Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
How Marketers Use Social Media
BY Mikal E. Belicove
New report reveals how marketers are using social media to reach their customers.Play Video
How Can I Reach Out to Early Adopters? (Video)
Social marketer Starr Hall on ways to market to customers who are more likely to embrace new technology.
Which Daily Deal Site is Right for You?
BY Mikal E. Belicove
From Groupon to LivingSocial to GroupPrice.com, See which daily deal website is best for finding customers.
Three Tips for Finding Customers Via Social Media
BY Diana Ransom
When it comes to using sites like Facebook, Twitter and LinkedIn to find customers, persistence and focus are vital.Play Video
How to Find Customers on Social Media (Video)
New York University Marketing Professor Jeffrey Carr offers three tips for attracting new customers through Facebook, Twitter and other social networks. Entrepreneur.com's Diana Ransom reports.
Google's Own Search-Engine Tour Guide
BY Mikal E. Belicove
Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Because 20,000 Users Produce 50% of All Tweets
BY Mikal E. Belicove
New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
Three Tips to Boost Business on Foursquare
BY Diana Ransom
Between landing sales and tracking customers, entrepreneurs are finding ways to leverage mobile networking to boost business.
How a Company Aiding Nonprofits Secured Venture Capital
BY Gwen Moran
A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
How to Harness the Power of Social Media Feedback
BY Gail Goodman
Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Using Social Media to Find the Right Customers
BY Diana Ransom
Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
A Group Buying Site for Rich People
BY Mikal E. Belicove
To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
How Saying 'No' Saved My Business
BY Jason Fell
Overcommitted and unable to follow sales leads, a young entrepreneur retooled to focus on core clients.
Chris Brogan on the Art of Brevity
BY Chris Brogan
In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
How Goodreads Got Started
BY Michelle Juergen
By tapping into the collective popularity of books, Goodreads quickly built a devoted following in the multiple millions.
Three Ways to Spark Engaging Social Conversations
BY Gail Goodman
The most important aspect to social media is establishing a two-way conversation.
10 Laws of Social Media Marketing
BY Susan Gunelius
For business owners just getting started, a guide to build brand buzz and boost your bottom line.
