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How Three Businesses Scored Big with Gamification

How Three Businesses Scored Big with Gamification

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Here's a look at how major brands have found success implementing online games and the lessons they learned along the way.
March 6, 2012 in Your Website
Three Secrets to Using Google Analytics for Measuring Your Website's ROI

Three Secrets to Using Google Analytics for Measuring Your Website's ROI

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If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.
February 27, 2012 in Your Website
Is Your Website Lost in Translation?

Is Your Website Lost in Translation?

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Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.
February 23, 2012 in Your Website
Step-by-Step Through a Website Makeover

Step-by-Step Through a Website Makeover

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A winery moves into the 21st century with a website redesign.
February 21, 2012 in Your Website
Four Low-Cost Ways to Turbo-Charge Your Website

Four Low-Cost Ways to Turbo-Charge Your Website

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Consider these tips and tools for making improvements to your site that can help attract customers and help you close more sales.
February 14, 2012 in Building a Website
How Pawngo Put a Modern Spin on an Old-Fashioned Business

How Pawngo Put a Modern Spin on an Old-Fashioned Business

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A smart rebranding landed this online pawn shop new customers and investors.
February 13, 2012 in Your Website
How One Small Business Redesigned its Website for Better Sales

How One Small Business Redesigned its Website for Better Sales

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A total overhaul adds sizzle to an electronics company's web sales.
February 8, 2012 in Your Website
The Battle Against SOPA Is Far From Over

The Battle Against SOPA Is Far From Over

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Even though the anti-piracy bill has been sidelined, other proposed legislation still exist that pose equal threats to online businesses.
February 8, 2012 in Your Website
Why You Should Consider an IT Audit

Why You Should Consider an IT Audit

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Does your company need an IT audit? Will it improve your bottom line?
February 6, 2012 in Your Website
What's a Call From a New Customer Worth to You?

What's a Call From a New Customer Worth to You?

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Google AdWords rings up new bid-per-call feature.
February 2, 2012 in Selling Online
Nine Tech Terms You Need to Know Before Starting a Business

Nine Tech Terms You Need to Know Before Starting a Business

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No matter what industry you're in, having a working knowledge of tech-related concepts can be crucial. Here's a look at some of the most important terms and what they mean.
February 2, 2012 in Building a Website
Three Lessons a Serial Tech Entrepreneur Learned from Bill Gates

Three Lessons a Serial Tech Entrepreneur Learned from Bill Gates

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Naveen Jain shares the insights he gleaned from the Microsoft co-founder, and how he used them when starting his own businesses.
January 31, 2012 in Your Website
Why Google's Privacy Changes Are Good for Advertisers

Why Google's Privacy Changes Are Good for Advertisers

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If your small business advertises with the search giant, you may soon find that your placements are even more effective.
January 27, 2012 in Selling Online
A SOPA About-Face for Members of Congress

A SOPA About-Face for Members of Congress

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Votes on anti-piracy bills are placed on hold in the wake of dramatic online and in-person protests.
January 20, 2012 in Your Website
NY Tech Entrepreneurs: Stop the SOPA and PIPA Anti-Piracy Bills

NY Tech Entrepreneurs: Stop the SOPA and PIPA Anti-Piracy Bills

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Online and in-person, groups protest controversial legislation.
January 18, 2012 in Your Website
White House Opposes Online Piracy Bills -- For Now

White House Opposes Online Piracy Bills -- For Now

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Obama administration puts the brakes on controversial legislation to punish 'rogue' websites that sell pirated content.
January 16, 2012 in Your Website
We Test-Drive a Personal Chat Bot for Customer Service

We Test-Drive a Personal Chat Bot for Customer Service

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MyCyberTwin offers businesses a chatty bot to keep customers company.
January 12, 2012 in Your Website
An Inside Look at an Online Catalog Makeover

An Inside Look at an Online Catalog Makeover

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A sporting goods site puts the emphasis on content and wins big.
January 5, 2012 in Building a Website
Seven Tips for Improving Pay-Per-Click Campaigns

Seven Tips for Improving Pay-Per-Click Campaigns

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Consider this advice for creating targeted keywords and maximizing click-through action.
December 14, 2011 in Selling Online
The Three Worst Daily Deal Mistakes and How to Avoid Them

The Three Worst Daily Deal Mistakes and How to Avoid Them

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Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success.
December 12, 2011 in Selling Online
How to Create a Job Board on Your Business Website

How to Create a Job Board on Your Business Website

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Selling job postings online can help small businesses increase Web traffic and generate extra revenue.
November 25, 2011 in Selling Online
Web-Hosting Troubles? How One Company Found a Solution By Building Their Own

Web-Hosting Troubles? How One Company Found a Solution By Building Their Own

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When their hosting provider fell flat--and customer files disappeared--Fileblaze decided to go it on their own.
November 18, 2011 in Building a Website
Business Groups Object to Major Domain Name Expansion

Business Groups Object to Major Domain Name Expansion

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Smaller companies could see higher costs, and few gains, when a flood of new online domains take effect.
November 3, 2011 in Building a Website
How to Get Your Landing Page to Land More Sales

How to Get Your Landing Page to Land More Sales

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Nine tips to create a landing page for your business that turns visitors into leads, instead of sending them toward the back button.
October 31, 2011 in Selling Online
Five Easy Tools to Build a Website

Five Easy Tools to Build a Website

BY
You don't have to be a techie to build a website for your business. Here are five affordable resources to get started.
October 12, 2011 in Building a Website
How One Small Firm Replaced Its AWOL Site Designer -- Fast

How One Small Firm Replaced Its AWOL Site Designer -- Fast

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A stationery boutique owner had to do some serious bargain-hunting when she needed a web designer to add a 'shop online' element to her company's website.
October 11, 2011 in Your Website
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