Arbitron: Usual radio suspects top Atlanta list

Urban contemporary station V-103 WVEE-FM, News Talk 750 WSB-AM and urban adult contemporary Kiss 104.1 WALR-FM once again topped the list for listeners ages 25 to 54, according to Arbitron ratings measured from Jan. 10 to April 2.

V-103 saw an average quarter-hour persons share (AQH) of 9.7 during the winter ratings period, while News Talk 750 posted a 7.9 and Kiss 104. 1 a 5.7.

AQH is the average number of people listening to a particular station for at least five minutes during a 15-minute period. A share is defined as the percentage of those listening to a particular radio station in the metro area. All data represents adults 25 to 54 years old from 6 a.m. to 7 p.m. Monday through Friday, a prime demographic advertisers aim for when determining how ad dollars are spent.

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Following the top three, classic hit station 97.1 The River WSRV-FM came in No. 4 with 5.5 and B98.5 was No. 5 with 5.2 followed by urban adult contemporary station Magic 102.5 WAMJ-FM at No. 6 with 5.1.

At No. 7, country station Kicks 101.5 WKHX-FM tied with pop contemporary hit station Q-100 WWWQ-FM with a 3.7 share, while gospel station Praise 97.5 WPZE-FM came in No. 9 with 3.3. A three-way tie for No. 10 at 3.1, pitted urban contemporary station Hot 107.9 WHTA-FM next to 104.7 The Fish and pop contemporary hit radio station Star 94.1, which debuted a new morning show, The Morning Mess with Marco Shannon and SuperPhat Mikey on January 1.

The top morning shows during the winter included Frank & Wanda on V-103 (10.5) at No. 1 and News Talk 750 at No. 2 (9.0). Although there was no change in the top two morning shows, 102.5 WAMJ joined the ranks, moving up from fourth in the fall to tie with Kiss 104.1 at No. 3 with an AQH of 5.9.

Other notable morning ranks included The Bert Show on Q-100 at No. 5 with a 5.3 and a tie for No. 6 between B98.5 and 97.1 The River. The Regular Guys morning show on new station Rock 100.5 WNNX-FM made an appearance at No. 10 with a 3.5.