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Leadership

News and Articles About Thought Leaders

For a Company to Rise Above the Rest, the CEO Must Engage on Social Media
Leadership

For a Company to Rise Above the Rest, the CEO Must Engage on Social Media

To stay ahead of the curve and gain a competitive advantage, CEOs need to be active on social media.
Stephanie Newby
Why You Should Rethink Using a PR Firm
Leadership

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Kelsey Meyer
The Best Idea I've Stolen
Leadership

The Best Idea I've Stolen

From concert halls to Pixar, inspiration can come from a wide variety of sources.
Carly Okyle
Stay Human to Stay Creative
Leadership

Stay Human to Stay Creative

To be innovative, run your business but don't let it run you.
Carly Okyle
To Innovate, Trust Completely and Fail Quickly
Leadership

To Innovate, Trust Completely and Fail Quickly

Trust your employees ideas and be open to change.
Carly Okyle
Don't Just Track Data - Understand It
Leadership

Don't Just Track Data - Understand It

Numbers alone can't run your business. Make sure you understand the data you're collecting.
Carly Okyle
Want to Be More Innovative? Do This.
Leadership

Want to Be More Innovative? Do This.

Every company wants to be innovative, but not every company knows how to do it. Here's how you start.
Carly Okyle
Are You the Next Great Thought Leader of Your Industry?
Leadership

Are You the Next Great Thought Leader of Your Industry?

The world's next most valuable infuencer might just be you. Here's how to prepare.
Aj Kumar
Why TED Gave Up Control of Its Brand and Why You Should, Too
Leadership

Why TED Gave Up Control of Its Brand and Why You Should, Too

By sharing its approach, the conference company creates a pipeline for the future and makes its core product stronger.
Karl Ronn
The Wonders a Successful Influencer Program Can Work for Your Business
Leadership

The Wonders a Successful Influencer Program Can Work for Your Business

Once you figure out how to sway these powerful leaders and strategically plan their role, the word-of-mouth effect can be tremendous.
Mel Carson
5 Ways to Get Your First Customer
Leadership

5 Ways to Get Your First Customer

The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
Diana Kander
The 7 Real Reasons You Need to Be an Expert at Something
Leadership

The 7 Real Reasons You Need to Be an Expert at Something

Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits.
Brian Horn
3 Tips for Boosting Your Content With Expert Interviews
Leadership

3 Tips for Boosting Your Content With Expert Interviews

Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
Ann Smarty
22 Brilliant Thinkers Everyone Should Follow on Twitter
Leadership

22 Brilliant Thinkers Everyone Should Follow on Twitter

If you've been following the same people on Twitter for the last five years, you're probably missing out.
Drake Baer