60 Second Solutions

News and Articles About 60 Second Solutions

How Gamification Can Create Social Media Buzz
Technology

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
Legal Tips for Setting Up a 'DBA'
Starting a Business

Legal Tips for Setting Up a 'DBA'

Attorney Nina Kaufman on establishing a new name under which your company can do business.
Nina Kaufman
What to Consider When Outsourcing SEO
Starting a Business

What to Consider When Outsourcing SEO

Search Engine Land editor Danny Sullivan on whether it's best to outsource SEO or keep it in-house.
Danny Sullivan
What You Need to Know Before Taking on Investors
Starting a Business

What You Need to Know Before Taking on Investors

Attorney Nina Kaufman explains the legal precautions business owners need to take.
Nina Kaufman
Why You Want 'Backlinks' to Your Website
Starting a Business

Why You Want 'Backlinks' to Your Website

Search Engine Land editor Danny Sullivan on how backlinks can improve your site's SEO.
Danny Sullivan
3 Critical Elements of Client Agreements
Growth Strategies

3 Critical Elements of Client Agreements

Attorney Nina Kaufman outlines what's needed before you begin working with a client.
Nina Kaufman
Free Tools for Improving SEO
Starting a Business

Free Tools for Improving SEO

Search Engine Land's Danny Sullivan on the best free resources for enhancing your site's search engine optimization.
Danny Sullivan
How Gamification Can Improve Customer Loyalty Programs
Marketing

How Gamification Can Improve Customer Loyalty Programs

Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
3 Steps to Avoiding Late Payments
Starting a Business

3 Steps to Avoiding Late Payments

Attorney Nina Kaufman offers advice on collecting payments from customers in a timely and efficient way.
Nina Kaufman
The Basics of Using Keywords for Better SEO
Marketing

The Basics of Using Keywords for Better SEO

Search Engine Land's Danny Sullivan on how using targeted keywords can help your site turn up higher in search results.
Why Written Agreements Are Critical for Doing Business
Starting a Business

Why Written Agreements Are Critical for Doing Business

Attorney Nina Kaufman on why the days of 'doing business on a handshake' are over.
Nina Kaufman
How Gamification Can Help You Be a Better Manager
Technology

How Gamification Can Help You Be a Better Manager

Expert Gabe Zichermann on using gamification to hire, innovate, recruit and create performance among your team.
What Startups Need to Know About SEO and Domain Names
Technology

What Startups Need to Know About SEO and Domain Names

SEO expert Danny Sullivan explains what's important when it comes to choosing the right domain name.
Danny Sullivan
3 Reasons to Consider a Legal Exit Strategy
Growth Strategies

3 Reasons to Consider a Legal Exit Strategy

Attorney Nina Kaufman explains how an exit strategy can be useful if unexpected situations arise.
Nina Kaufman