60 Second Solutions

News and Articles About 60 Second Solutions

Low-Cost Tools to Add Game Mechanics to Your Site
Technology

Low-Cost Tools to Add Game Mechanics to Your Site

Gamification expert Gabe Zichermann offers tips and tools for 'gamifying' elements of your online business.
3 Reasons Why Your Website Should Include Terms and Conditions
Technology

3 Reasons Why Your Website Should Include Terms and Conditions

Attorney Nina Kaufman outlines why you should have the right policies in place online.
Nina Kaufman
3 Tips for Improving SEO
Marketing

3 Tips for Improving SEO

Search Engine Land editor Danny Sullivan offers these basic suggestions for boosting your site's search rankings.
Danny Sullivan
When to Take Legal Action Over Late-Paying Customers
Starting a Business

When to Take Legal Action Over Late-Paying Customers

Consider these three issues before suing a client over unpaid fees.
Nina Kaufman
How to Construct SEO-Friendly URLs
Marketing

How to Construct SEO-Friendly URLs

Search Engine Land editor Danny Sullivan explains what you need to know about optimizing URLs for search.
Danny Sullivan
How Gamification Can Improve Customer and Employee Engagement
Technology

How Gamification Can Improve Customer and Employee Engagement

Don't think gamification is right for you? Expert Gabe Zichermann says using online and offline gaming elements can improve engagement for all types of businesses.
The Biggest Legal Mistake to Avoid in Partnerships
Starting a Business

The Biggest Legal Mistake to Avoid in Partnerships

About to strike a business partnership? Attorney Nina Kaufman shares advice on how to do it right.
Nina Kaufman
How Google Measures 'High Quality' Content
Marketing

How Google Measures 'High Quality' Content

The factors search engines consider when analyzing the content on your site.
Danny Sullivan
How to Stop a Competitor from Using a Similar Business Name
Starting a Business

How to Stop a Competitor from Using a Similar Business Name

Attorney Nina Kaufman explains the steps you can take to protect your name.
Nina Kaufman
The Biggest Mistake to Avoid When Adding Game Elements to Your Site
Technology

The Biggest Mistake to Avoid When Adding Game Elements to Your Site

Think badges and contests are all you need to create long-term engagement? Gamification expert Gabe Zichermann says think again.
5 Steps to Creating a Social Media Policy
Marketing

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
Mikal E. Belicove
Why You Don't Need to Create an 'Angry Birds' for Your Site
Technology

Why You Don't Need to Create an 'Angry Birds' for Your Site

Unless your business involves some type of real-life gaming, you might not want to invest your time and money trying to create the next viral game for your startup.
Where Social Media Fits in the Marketing Mix
Marketing

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
Mikal E. Belicove
How to Know Which State to Incorporate Your Business
Starting a Business

How to Know Which State to Incorporate Your Business

You might not want to incorporate in a state other than the one where your company is doing business, attorney Mark Kohler says.
Mark J. Kohler