Abercrombie & Fitch

News and Articles About Abercrombie & Fitch

American Eagle, Aeropostale Abandon Logos as They Look for Edge
Branding

American Eagle, Aeropostale Abandon Logos as They Look for Edge

The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
Abercrombie's Polarizing CEO Abruptly Retires
Leadership

Abercrombie's Polarizing CEO Abruptly Retires

Mike Jeffries' lengthy reign has not been without its fair share of controversies.
Geoff Weiss
The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety
Retail Center

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

A new study about the impact of scent at retail suggests that consumers are being put off by the retailer's flagship cologne, Fierce, which courses pungently through its 276 stores.
Geoff Weiss