Abercrombie & Fitch

News and Articles About Abercrombie & Fitch

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety
Retail Center

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

A new study about the impact of scent at retail suggests that consumers are being put off by the retailer's flagship cologne, Fierce, which courses pungently through its 276 stores.
Geoff Weiss