Advertising Strategies The latest news, videos, and discussion topics on Advertising Strategies en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Tue, 30 Sep 2014 19:00:00 GMT The 6 Essential Elements of a Powerful Unique Selling Proposition Your Google AdWords campaigns won't work if you don't have a strong USP. Here's how to create one. Tue, 30 Sep 2014 19:00:00 GMT Perry Marshall, Mike Rhodes, and Bryan Todd Find the Most Profitable Keywords for Your Google AdWords Campaign By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience. Tue, 23 Sep 2014 16:30:00 GMT Perry Marshall, Mike Rhodes, and Bryan Todd 5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten. Tue, 16 Sep 2014 20:30:00 GMT Pratik Dholakiya Set up Your Google AdWords Campaign in 9 Steps Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now. Tue, 16 Sep 2014 18:00:00 GMT Perry Marshall, Mike Rhodes, and Bryan Todd Refine Your Advertising Language With These 5 Strategies Even if your product really is new and improved, there is a more memorable way to say so in your advertising. Fri, 01 Aug 2014 20:30:00 GMT Katherine Halek Old School Marketing Platforms That Still Resonate in Our Digital World In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards. Mon, 14 Jul 2014 10:30:00 GMT Rohan Ayyar Catch Up With These 3 Big Waves in Marketing to Women From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed. Fri, 27 Jun 2014 10:30:00 GMT Brittany Hunley and Morgan Boyer Finding Customers Fast and the 80/20 Rule of Sales It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall. Wed, 18 Jun 2014 15:00:00 GMT Jason Fell Look Here! How to Market When Everyone is Distracted In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard. Fri, 16 May 2014 15:00:00 GMT Alex Friedman Why This Quirky Brand Advertises Exclusively on YouTube Oral health company Orabrush shares its strategy behind creating viral online videos. Thu, 24 Apr 2014 22:30:00 GMT Bryan Elliott 5 Rules of Native Advertising Every Content Strategist Should Know In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers. Tue, 15 Apr 2014 14:00:00 GMT Jon Salm More Online Publishers Ought to Try A/B Testing They may find subtle changes to an ad's location, size or color can win them a better click-through rate Wed, 26 Mar 2014 20:30:00 GMT Ankit Oberoi 10 Quick Ways to Increase Your Ads' Clickthrough Rates Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads. Tue, 25 Mar 2014 21:00:00 GMT Richard Stokes 9 Mistakes Killing the Success of Your Pay-Per-Click Advertising Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes. Wed, 19 Mar 2014 15:30:00 GMT Oz Ahmad The 6 Types of Online Buyers Find out what types of buyers are shopping online so you can learn to attract new business. Tue, 18 Mar 2014 20:00:00 GMT Richard Stokes Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing As of late, Sir Richard Branson’s airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high. Thu, 06 Feb 2014 20:00:00 GMT Rosemarie Ryan Facebook Video Ads Coming to a Screen Near You Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound. Tue, 17 Dec 2013 17:58:00 GMT Arjun Kharpal Twitter Testing 'Nearby' Service to Show Users Local Tweets The new service shows the messages of other nearby users, whether you follow them or not. Mon, 16 Dec 2013 16:49:00 GMT Benjamin Kabin Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff. Fri, 13 Dec 2013 14:05:00 GMT Catherine Clifford The Startup Hustle: Why a Clever Business Plan Does Not a Business Make When launching a new company, a good idea goes a long way. But a healthy dose of moxie may be what pushes a startup over the edge into success. Mon, 02 Dec 2013 14:00:00 GMT Neil Parmar