Advertising Strategies: Page 4
The Most Memorable Ad Campaigns Share These 3 Elements
Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Marketers Are No Longer in the 'Mad Men' Era
Psychographics, not demographics, is what separates us from Don Draper.
9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape
The merger of Omnicom and Publicis means more than just the creation of a mega-agency.
3 Digital Marketing Channels That Work for Every Advertiser
Online advertising channels are numerous but these three are must buys.
What Digital Ad Agencies Need to Navigate the Future
In the fast-moving world of online marketing, change is the only constant.
The 4 Digital Trends That Are Reshaping Advertising
Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition
All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything
Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
10 Ingredients for a Successful Email Marketing Campaign (Infographic)
A simple,10-step recipe for a winning email marketing push. Bon appetit.
McDonald's Hopes New Ads Will Have Customers Feeling the Love
The struggling fast-food titan has created a new ad campaign and revamped its menu to halt sliding sales.
For Advertisers, Apple Watch Could Be a Double-Edged Sword
A company called TapSense plans to release an ad-buying service for the Apple Watch. For businesses, that means new opportunities and challenges.
Integrate Social Media With Print Advertising to Boost Your Marketing
Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
How to Hire the Right Google AdWords Ad Agency
By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.