Advertising The latest news, videos, and discussion topics on Advertising en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Tue, 26 Aug 2014 19:00:00 GMT These 4 Keyword Research Tools Will Make Your Job Easier One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help. Tue, 26 Aug 2014 19:00:00 GMT Richard Stokes Think Like a Company's Marketing Director To expand your agency's sphere of influence, view things from the perspective of your client. Fri, 22 Aug 2014 22:30:00 GMT Gabrey Means and Cassie Hughes Creating Brand Joy. Disrupting With Purpose. Companies need to think deeply about their products and services to shape their profiles to enlist customer support. Tue, 19 Aug 2014 23:00:00 GMT Judith Carr-Rodriguez How to Choose the Best Keywords for Your Online Marketing Campaign If you want to find the best keywords for your business, avoid these all-too-common missteps. Tue, 19 Aug 2014 16:30:00 GMT Richard Stokes Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why. Marketers will now have access to more nuanced references, not just explicit mentions. Mon, 18 Aug 2014 16:45:00 GMT Laura Entis The Creator of the World's First Pop-Up Ad Apologizes for Everything The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it. Fri, 15 Aug 2014 17:59:00 GMT Nina Zipkin Strategic Tips for Writing Contributed Articles PR firms need to do a better job of educating clients about what’s required of them in the age of the Internet. Thu, 14 Aug 2014 10:30:00 GMT Rebekah Epstein This Old-School Tool Can Help You Create a Positioning Statement There are many variations of this format kicking around, but this is one of the simplest approaches. Wed, 13 Aug 2014 17:30:00 GMT Jim Joseph 3 Steps to Improve Your Ad's Clickthrough Rates Use these three strategies to get more viewers to click on your ads. Tue, 12 Aug 2014 21:30:00 GMT Richard Stokes Vote Now to Help Us Pick Our 'Emerging Entrepreneur of 2014' Our finalists have created everything from the world's first Twitter-based advertising agency to a toy startup that purports to be the 'Netflix for Legos.' Wed, 06 Aug 2014 19:00:00 GMT Geoff Weiss Refine Your Advertising Language With These 5 Strategies Even if your product really is new and improved, there is a more memorable way to say so in your advertising. Fri, 01 Aug 2014 20:30:00 GMT Katherine Halek Why Domino's Latest Ad Was a Smart, If Unintentional, Marketing Play Domino's ad for Specialty Chicken features a reference to a failed cookie pizza just as Pizza Hut rolled out a cookie pizza of its own. Wed, 23 Jul 2014 11:00:00 GMT Kate Taylor To Grab Today's Customers, It's Time to Go Native (Advertising) Here are four steps to take to get started with a new content marketing campaign. Thu, 10 Jul 2014 17:00:00 GMT Zach Cutler Use Humor to Get Your Marketing Message Noticed Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention. Tue, 08 Jul 2014 18:00:00 GMT Al Lautenslager 8 Ways to Make Your Marketing Message Stand Out Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves. Tue, 01 Jul 2014 17:00:00 GMT Al Lautenslager How to Grow Your Daily Deals Site Customer Base Attracting customers is critical to the success of your online coupon or daily deal website. Here's how to attract traffic and build a following. Sat, 28 Jun 2014 14:31:00 GMT Entrepreneur Press and Rich Mintzer Some Bare Truths About Native Advertising Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format. Thu, 26 Jun 2014 22:30:00 GMT Jeff Fagel Cracker Jack Seeks Relaunch on Social Media The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook Wed, 25 Jun 2014 17:29:00 GMT Geoff Weiss Finding Customers Fast and the 80/20 Rule of Sales It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall. Wed, 18 Jun 2014 15:00:00 GMT Jason Fell Dr. Oz Gets Grilled for Endorsing 'Miracle' Weight-Loss Products The TV host acknowledged that his backing of these products have 'provided fodder for unscrupulous advertisers.' Wed, 18 Jun 2014 14:46:00 GMT staff