Advertising The latest news, videos, and discussion topics on Advertising en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Wed, 01 Oct 2014 14:30:00 GMT Beloved Brands Connect Emotionally to Lead the Pack Any company can release a product with the expected features, so you need to earn a place in your customer's heart. Wed, 01 Oct 2014 14:30:00 GMT Jim Joseph Advertising's Next Frontier: Retroactive Product Placement Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location. Tue, 30 Sep 2014 16:22:00 GMT Laura Entis Fast-Growing Ello a Facebook Killer? Not So Fast. There's no denying the network was launched, at least partially, in reaction to all the data Facebook collects on its users. But don't expect the nascent company to really threaten Facebook's dominance. Sun, 28 Sep 2014 16:00:00 GMT Matt Hunter Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All With a few carefully chosen words, brands can avoid this common error. Tue, 23 Sep 2014 20:40:00 GMT Kim Lachance Shandrow 5 Common Strategic Mistakes to Avoid When Using AdWords AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error. Thu, 18 Sep 2014 23:00:00 GMT Rocco Baldassarre How Business Is Regulating Good Behavior in the NFL The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that. Wed, 17 Sep 2014 16:21:00 GMT Ray Hennessey Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious Who hasn’t wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph. Tue, 16 Sep 2014 19:35:00 GMT Catherine Clifford Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick? Thu, 11 Sep 2014 14:15:00 GMT Neil Parmar Pointers for a Publisher Planning to Launch an Online Magazine Poised to enter the business? Here's what you need to know before you make the leap. Wed, 10 Sep 2014 20:00:00 GMT Brian Barquilla Spreading the News? Avoid Paying the Dues. Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do. Tue, 09 Sep 2014 22:45:00 GMT Edith G. Tolchin What AdWords Research Reveals About Ad Words That Resonate With Buyers There is an art to writing effective ad copy but science will help you create more effectively. Mon, 08 Sep 2014 20:30:00 GMT Alexandra Tachalova Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining' Businesses don't have the right to pre-existing good reviews, the court said. Thu, 04 Sep 2014 17:33:00 GMT Laura Entis Keeping It Classy: Spirit Airlines Uses Nude Celeb Pic Scandal to Sell Tickets When life gives you leaked naked celeb selfies, go low and bare cheap fares. At least that's what Spirit Airlines did. Wed, 03 Sep 2014 19:49:00 GMT Kim Lachance Shandrow These 4 Keyword Research Tools Will Make Your Job Easier One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help. Tue, 26 Aug 2014 19:00:00 GMT Richard Stokes Think Like a Company's Marketing Director To expand your agency's sphere of influence, view things from the perspective of your client. Fri, 22 Aug 2014 22:30:00 GMT Gabrey Means and Cassie Hughes Creating Brand Joy. Disrupting With Purpose. Companies need to think deeply about their products and services to shape their profiles to enlist customer support. Tue, 19 Aug 2014 23:00:00 GMT Judith Carr-Rodriguez How to Choose the Best Keywords for Your Online Marketing Campaign If you want to find the best keywords for your business, avoid these all-too-common missteps. Tue, 19 Aug 2014 16:30:00 GMT Richard Stokes Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why. Marketers will now have access to more nuanced references, not just explicit mentions. Mon, 18 Aug 2014 16:45:00 GMT Laura Entis The Creator of the World's First Pop-Up Ad Apologizes for Everything The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it. Fri, 15 Aug 2014 17:59:00 GMT Nina Zipkin Strategic Tips for Writing Contributed Articles PR firms need to do a better job of educating clients about what’s required of them in the age of the Internet. Thu, 14 Aug 2014 10:30:00 GMT Rebekah Epstein