Advertising http://www.entrepreneur.com/topic/advertising The latest news, videos, and discussion topics on Advertising en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Thu, 18 Sep 2014 23:00:00 GMT 5 Common Strategic Mistakes to Avoid When Using AdWords AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error. Thu, 18 Sep 2014 23:00:00 GMT http://www.entrepreneur.com/article/237504 http://www.entrepreneur.com/article/237504 Rocco Baldassarre How Business Is Regulating Good Behavior in the NFL The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that. Wed, 17 Sep 2014 16:21:00 GMT http://www.entrepreneur.com/article/237557 http://www.entrepreneur.com/article/237557 Ray Hennessey Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious Who hasn’t wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph. Tue, 16 Sep 2014 19:35:00 GMT http://www.entrepreneur.com/article/237543 http://www.entrepreneur.com/article/237543 Catherine Clifford Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick? Thu, 11 Sep 2014 14:15:00 GMT http://www.entrepreneur.com/article/236875 http://www.entrepreneur.com/article/236875 Neil Parmar Pointers for a Publisher Planning to Launch an Online Magazine Poised to enter the business? Here's what you need to know before you make the leap. Wed, 10 Sep 2014 20:00:00 GMT http://www.entrepreneur.com/article/237011 http://www.entrepreneur.com/article/237011 Brian Barquilla Spreading the News? Avoid Paying the Dues. Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do. Tue, 09 Sep 2014 22:45:00 GMT http://www.entrepreneur.com/article/236816 http://www.entrepreneur.com/article/236816 Edith G. Tolchin What AdWords Research Reveals About Ad Words That Resonate With Buyers There is an art to writing effective ad copy but science will help you create more effectively. Mon, 08 Sep 2014 20:30:00 GMT http://www.entrepreneur.com/article/237156 http://www.entrepreneur.com/article/237156 Alexandra Tachalova Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining' Businesses don't have the right to pre-existing good reviews, the court said. Thu, 04 Sep 2014 17:33:00 GMT http://www.entrepreneur.com/article/237102 http://www.entrepreneur.com/article/237102 Laura Entis Keeping It Classy: Spirit Airlines Uses Nude Celeb Pic Scandal to Sell Tickets When life gives you leaked naked celeb selfies, go low and bare cheap fares. At least that's what Spirit Airlines did. Wed, 03 Sep 2014 19:49:00 GMT http://www.entrepreneur.com/article/237069 http://www.entrepreneur.com/article/237069 Kim Lachance Shandrow These 4 Keyword Research Tools Will Make Your Job Easier One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help. Tue, 26 Aug 2014 19:00:00 GMT http://www.entrepreneur.com/article/235825 http://www.entrepreneur.com/article/235825 Richard Stokes Think Like a Company's Marketing Director To expand your agency's sphere of influence, view things from the perspective of your client. Fri, 22 Aug 2014 22:30:00 GMT http://www.entrepreneur.com/article/236692 http://www.entrepreneur.com/article/236692 Gabrey Means and Cassie Hughes Creating Brand Joy. Disrupting With Purpose. Companies need to think deeply about their products and services to shape their profiles to enlist customer support. Tue, 19 Aug 2014 23:00:00 GMT http://www.entrepreneur.com/article/236037 http://www.entrepreneur.com/article/236037 Judith Carr-Rodriguez How to Choose the Best Keywords for Your Online Marketing Campaign If you want to find the best keywords for your business, avoid these all-too-common missteps. Tue, 19 Aug 2014 16:30:00 GMT http://www.entrepreneur.com/article/235826 http://www.entrepreneur.com/article/235826 Richard Stokes Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why. Marketers will now have access to more nuanced references, not just explicit mentions. Mon, 18 Aug 2014 16:45:00 GMT http://www.entrepreneur.com/article/236598 http://www.entrepreneur.com/article/236598 Laura Entis The Creator of the World's First Pop-Up Ad Apologizes for Everything The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it. Fri, 15 Aug 2014 17:59:00 GMT http://www.entrepreneur.com/article/236568 http://www.entrepreneur.com/article/236568 Nina Zipkin Strategic Tips for Writing Contributed Articles PR firms need to do a better job of educating clients about what’s required of them in the age of the Internet. Thu, 14 Aug 2014 10:30:00 GMT http://www.entrepreneur.com/article/236481 http://www.entrepreneur.com/article/236481 Rebekah Epstein This Old-School Tool Can Help You Create a Positioning Statement There are many variations of this format kicking around, but this is one of the simplest approaches. Wed, 13 Aug 2014 17:30:00 GMT http://www.entrepreneur.com/article/236424 http://www.entrepreneur.com/article/236424 Jim Joseph 3 Steps to Improve Your Ad's Clickthrough Rates Use these three strategies to get more viewers to click on your ads. Tue, 12 Aug 2014 21:30:00 GMT http://www.entrepreneur.com/article/235827 http://www.entrepreneur.com/article/235827 Richard Stokes Vote Now to Help Us Pick Our 'Emerging Entrepreneur of 2014' Our finalists have created everything from the world's first Twitter-based advertising agency to a toy startup that purports to be the 'Netflix for Legos.' Wed, 06 Aug 2014 19:00:00 GMT http://www.entrepreneur.com/article/236213 http://www.entrepreneur.com/article/236213 Geoff Weiss Refine Your Advertising Language With These 5 Strategies Even if your product really is new and improved, there is a more memorable way to say so in your advertising. Fri, 01 Aug 2014 20:30:00 GMT http://www.entrepreneur.com/article/236095 http://www.entrepreneur.com/article/236095 Katherine Halek