News and Articles About Advertising
From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Peyton Manning who? For us, the big game was all about the commercials. Which ones were a touchdown and which ones fell flat?
The most expensive advertisements in the world are entertaining but forgotten quickly.
T-Mobile and Warner Bros. have already taken advantage of the new feature.
Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.
It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
The media research firm will track public and private conversations regarding television shows on the platform.
While the service has long vowed to remain free of third-party apps and spam, its latest pivot could pave the way for a Facebook-like monetization model.
Persuasion requires the ability to alter not just action but attitude.
'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
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