News and Articles About Advertising
YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
Ads becoming content is here to stay. Railing against it wont make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
Allow neuroscience to guide your logo design.
The intense rivalry between NBC's David Sarnoff and CBS's William Paley propelled them to improve the quality of early radio.
Jason Silva, host of National Geographics TV show Brain Games and futurist with YouTube series Shots of Awe, explains what makes great content online.
The fast-food chain is tackling rumors about pink slime, McRibs and horse meat with the help of former 'MythBusters' co-host Grant Imahara, in a new ad campaign.
YouTube Space New York follows similar facilities in London, Los Angeles and Tokyo.
Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.
They'll be opt-in and untargeted.
Everyone will have to wait and see how 'Big Blue' can turn a profit on its recently acquired messaging service.
Oh, the places Facebook knows your customers go! And live.
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
The native ad is exalted but misunderstood.
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why its increasingly becoming good business to present strong, modern images of women in ad campaigns.
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
There's no denying the network was launched, at least partially, in reaction to all the data Facebook collects on its users. But don't expect the nascent company to really threaten Facebook's dominance.
With a few carefully chosen words, brands can avoid this common error.
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that.
Who hasnt wanted to tell all of the doubters in their life to stick it!? These new ads capture moments of entrepreneurial triumph.
Cinemagraphs still photos with a moving element can be captivating. But are they just a passing gimmick?
Connect with Entrepreneur
Most Shared Stories