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4 Lessons Learned From This Year's Super Bowl Advertising
Data-Driven Marketing

4 Lessons Learned From This Year's Super Bowl Advertising

From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
Jim Joseph
10 High-Profile Brand Partnerships That Struck Gold
Data-Driven Marketing

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
The Best and Worst Ads of Super Bowl 50
Data-Driven Marketing

The Best and Worst Ads of Super Bowl 50

Peyton Manning who? For us, the big game was all about the commercials. Which ones were a touchdown and which ones fell flat?
Kim Lachance Shandrow
What Super Bowl Ads Can Teach Entrepreneurs About Marketing
Data-Driven Marketing

What Super Bowl Ads Can Teach Entrepreneurs About Marketing

The most expensive advertisements in the world are entertaining but forgotten quickly.
David Hagenbuch
Instagram Rolls Out 60-Second Video Option for Advertisers
Instagram Marketing

Instagram Rolls Out 60-Second Video Option for Advertisers

T-Mobile and Warner Bros. have already taken advantage of the new feature.
Carly Okyle
How Google Analytics Can Help Shape Your Marketing Strategy
Data-Driven Marketing

How Google Analytics Can Help Shape Your Marketing Strategy

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Julia Jornsay-Silverberg
4 Must-Haves for Brands Considering TV Commercials
Data-Driven Marketing

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman
A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl
Advertising

A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl

Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.
Geoff Weiss
Are You Famous Enough to Not See Twitter Ads?
Data-Driven Marketing

Are You Famous Enough to Not See Twitter Ads?

If you have to ask, you probably aren't.
Kim Lachance Shandrow
You Can Do Super Bowl Marketing on a Shoestring Budget
Data-Driven Marketing

You Can Do Super Bowl Marketing on a Shoestring Budget

It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
Landon Ledford
Nielsen Adds Facebook Conversations to Its TV Ratings
Social Media

Nielsen Adds Facebook Conversations to Its TV Ratings

The media research firm will track public and private conversations regarding television shows on the platform.
Laura Entis
WhatsApp Scraps Subscription Fee, Announces New Communication Tools for Businesses
Business Accelerated

WhatsApp Scraps Subscription Fee, Announces New Communication Tools for Businesses

While the service has long vowed to remain free of third-party apps and spam, its latest pivot could pave the way for a Facebook-like monetization model.
Geoff Weiss
3 Ways to Use the Power of Persuasion in Your Marketing
Data-Driven Marketing

3 Ways to Use the Power of Persuasion in Your Marketing

Persuasion requires the ability to alter not just action but attitude.
Laura Entis
A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers
Data-Driven Marketing

A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers

'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
Laura Entis