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How My Company Got 1,025 Likes, 485 Shares and 50 Comments on Facebook In 7 Days
Data-Driven Marketing

How My Company Got 1,025 Likes, 485 Shares and 50 Comments on Facebook In 7 Days

I started looking into the art of Facebook advertising four months ago, and the results after the initial push were fantastic.
Ken Dunn
Why Facebook Says Your Video Ads Should Be Silent
Facebook

Why Facebook Says Your Video Ads Should Be Silent

The social-media giant has new features and recommendations to help businesses make videos that can be watched without sound.
Catherine Clifford
Google Just Revealed When It's Banning Adobe Flash From Its Display Ads
Technology

Google Just Revealed When It's Banning Adobe Flash From Its Display Ads

Until recently, up to 90 percent of rich media ads on desktop reportedly used Flash.
4 Key Reasons Local Businesses Fail When Using Google AdWords
Data-Driven Marketing

4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Perry Marshall
4 Lessons Learned From This Year's Super Bowl Advertising
Data-Driven Marketing

4 Lessons Learned From This Year's Super Bowl Advertising

From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
Jim Joseph
10 High-Profile Brand Partnerships That Struck Gold
Data-Driven Marketing

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
The Best and Worst Ads of Super Bowl 50
Data-Driven Marketing

The Best and Worst Ads of Super Bowl 50

Peyton Manning who? For us, the big game was all about the commercials. Which ones were a touchdown and which ones fell flat?
Kim Lachance Shandrow
What Super Bowl Ads Can Teach Entrepreneurs About Marketing
Data-Driven Marketing

What Super Bowl Ads Can Teach Entrepreneurs About Marketing

The most expensive advertisements in the world are entertaining but forgotten quickly.
David Hagenbuch
Instagram Rolls Out 60-Second Video Option for Advertisers
Instagram Marketing

Instagram Rolls Out 60-Second Video Option for Advertisers

T-Mobile and Warner Bros. have already taken advantage of the new feature.
Carly Okyle
How Google Analytics Can Help Shape Your Marketing Strategy
Data-Driven Marketing

How Google Analytics Can Help Shape Your Marketing Strategy

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Julia Jornsay-Silverberg
4 Must-Haves for Brands Considering TV Commercials
Data-Driven Marketing

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman
A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl
Advertising

A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl

Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.
Geoff Weiss
Are You Famous Enough to Not See Twitter Ads?
Data-Driven Marketing

Are You Famous Enough to Not See Twitter Ads?

If you have to ask, you probably aren't.
Kim Lachance Shandrow
You Can Do Super Bowl Marketing on a Shoestring Budget
Data-Driven Marketing

You Can Do Super Bowl Marketing on a Shoestring Budget

It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
Landon Ledford