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These 4 Keyword Research Tools Will Make Your Job Easier

These 4 Keyword Research Tools Will Make Your Job Easier

One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.
Think Like a Company's Marketing Director

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
Creating Brand Joy. Disrupting With Purpose.

Creating Brand Joy. Disrupting With Purpose.

Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
How to Choose the Best Keywords for Your Online Marketing Campaign

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.
Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.
The Creator of the World's First Pop-Up Ad Apologizes for Everything

The Creator of the World's First Pop-Up Ad Apologizes for Everything

The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
Strategic Tips for Writing Contributed Articles

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about what’s required of them in the age of the Internet.
This Old-School Tool Can Help You Create a Positioning Statement

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
3 Steps to Improve Your Ad's Clickthrough Rates

3 Steps to Improve Your Ad's Clickthrough Rates

Use these three strategies to get more viewers to click on your ads.
Vote Now to Help Us Pick Our 'Emerging Entrepreneur of 2014'

Vote Now to Help Us Pick Our 'Emerging Entrepreneur of 2014'

Our finalists have created everything from the world's first Twitter-based advertising agency to a toy startup that purports to be the 'Netflix for Legos.'
Refine Your Advertising Language With These 5 Strategies

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Why Domino's Latest Ad Was a Smart, If Unintentional, Marketing Play

Why Domino's Latest Ad Was a Smart, If Unintentional, Marketing Play

Domino's ad for Specialty Chicken features a reference to a failed cookie pizza just as Pizza Hut rolled out a cookie pizza of its own.
To Grab Today's Customers, It's Time to Go Native (Advertising)

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
Use Humor to Get Your Marketing Message Noticed

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
8 Ways to Make Your Marketing Message Stand Out

8 Ways to Make Your Marketing Message Stand Out

Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
How to Grow Your Daily Deals Site Customer Base

How to Grow Your Daily Deals Site Customer Base

Attracting customers is critical to the success of your online coupon or daily deal website. Here's how to attract traffic and build a following.
Some Bare Truths About Native Advertising

Some Bare Truths About Native Advertising

Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
Cracker Jack Seeks Relaunch on Social Media

Cracker Jack Seeks Relaunch on Social Media

The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Finding Customers Fast and the 80/20 Rule of Sales

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Dr. Oz Gets Grilled for Endorsing 'Miracle' Weight-Loss Products

Dr. Oz Gets Grilled for Endorsing 'Miracle' Weight-Loss Products

The TV host acknowledged that his backing of these products have 'provided fodder for unscrupulous advertisers.'
Facebook Lets Users Determine the Ads They Want to See

Facebook Lets Users Determine the Ads They Want to See

The social giant is letting users modify their ad profiles while also gaining more information about them.
Pinterest Now Offering Promoted Pins for All Businesses

Pinterest Now Offering Promoted Pins for All Businesses

Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Facebook Shares Social Strategies at First-Ever Small Business Boot Camp

Facebook Shares Social Strategies at First-Ever Small Business Boot Camp

Roughly 900 local business owners attended the symposium, marking Facebook's first-ever effort to reach out to entrepreneurs face-to-face.
Arby's Breaks the World Record for Longest Commercial

Arby's Breaks the World Record for Longest Commercial

This weekend, Arby's aired a 13-hour, dialogue-free commercial of brisket being smoked. Riveting.
How to Deal With Your No. 1 Nemesis

How to Deal With Your No. 1 Nemesis

Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.
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