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KFC Doubles Down on a Dumb Ad Campaign
Advertising

KFC Doubles Down on a Dumb Ad Campaign

KFC believes that a negative response equates to a good response. No wonder the chain is struggling.
Ray Hennessey
Gap Is Doing Everything It Can to Become Cool Again
Gap

Gap Is Doing Everything It Can to Become Cool Again

With consumers embracing cheaper fast-fashion alternatives like H&M and Zara, the retailer has found itself in need of a makeover.
How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads
YouTube

How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads

This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
Catherine Clifford
Arby's Bids Farewell to Its Favorite Hater, Jon Stewart, With an Ad Featuring His Insults
Arby's

Arby's Bids Farewell to Its Favorite Hater, Jon Stewart, With an Ad Featuring His Insults

The chain proved its brand savvy as it bid Stewart #JonVoyage.
Kate Taylor
3 Mega Marketing Lessons From 3 Companies With Strong Brands
Branding

3 Mega Marketing Lessons From 3 Companies With Strong Brands

While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Jim Joseph
How to Brand and Advertise Your Craft Beverage Startup
Starting a Business

How to Brand and Advertise Your Craft Beverage Startup

Set yourself apart from the craft crowd by determining exactly who you are and how you'll market your business.
We Know You Love Our Product: We Can See It in Your Face
Marketing

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Dan Newman
Woo Hoo! Hulu's Working on a Premium Tier With No Ads.
Streaming TV

Woo Hoo! Hulu's Working on a Premium Tier With No Ads.

People familiar with the plan call it 'Project NOAH,' which stands for NO Ads Hulu.
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Issamar Ginzberg
The Real Winner of the Women's World Cup: Nike
Branding

The Real Winner of the Women's World Cup: Nike

According to a social media firm, the Swoosh took the day.
Daniel Roberts
Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.
Advertising

Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.

This is an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing.
Martin Zwilling
Monetize Your Website By Creating a Media Kit That Sells
Websites

Monetize Your Website By Creating a Media Kit That Sells

With this tool in place, you can begin to attract the attention of entrepreneurs and businesses that are trying to determine where to spend their marketing dollars.
Thomas Smale
How to Distribute Your Marketing Budget Between SEO and PPC
PPC

How to Distribute Your Marketing Budget Between SEO and PPC

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Anand Srinivasan
The Battle for Customer Attention Starts With a Company's Culture
Content Marketing

The Battle for Customer Attention Starts With a Company's Culture

A culture of content -- not a culture of selling -- is the focus that will win you success.
Michael Brenner