Affluent Customers

News and Articles About Affluent Customers

The Best Way to Connect With the Affluent Customers You Want
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The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Dan S. Kennedy
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6 Benefits of Mission-Driven Marketing -- And How to Do It Right
Marketing Strategies

6 Benefits of Mission-Driven Marketing -- And How to Do It Right

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Dan S. Kennedy
The 3 Forces That Will Pre-Sell Your Products for You
Marketing Strategies

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Dan S. Kennedy
How to Gain the 'X' Factor That Attracts Affluent Customers
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How to Gain the 'X' Factor That Attracts Affluent Customers

It's not enough to simply be an expert. Learn this to increase sales.
Dan S. Kennedy
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How to 'StorySell' Your Way to a Sale
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How to 'StorySell' Your Way to a Sale

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Dan S. Kennedy
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The Emotional Factors That Drive the Buying Behavior of Affluent Customers
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The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Dan S. Kennedy
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Three Ways to Raise Prices Without Losing Customers
Marketing

Three Ways to Raise Prices Without Losing Customers

Charging more for your products and services can be easier than you think.