Analytics

News and Articles About Analytics

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.

10 Questions to Ask When Measuring Your Social Media ROI

Expert advice on how to gauge the success of your social media marketing efforts.

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.

Could This New Recruiting Tool Be a Bigger, Smarter LinkedIn?

Identified collects and organizes people's public information to create the largest professional database on the internet, with one billion profiles and counting.

Analytics Platform Focuses on the Only Stat That Matters: Revenue

Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."

Launching Today: Silicon Valley Venture Fund for Big Data Startups

Data Elite wants to fill a need for big data startups that aren't satisfied by generic startup incubators and investment funds. And it has major backers ready to make sure it succeeds.

What Self-Service Business Intelligence Is and How to Use It

This powerful form of analytics can make your business look smarter.

If Facebook Gives Your Business Free Wi-Fi, What's in It for You?

Customers have come to expect free wireless internet in many businesses. Thanks to Facebook, businesses will now be able to get some things in return.

Can Entrepreneurship Be Taught?

A lean startup, as envisioned by Eric Ries, is about building an organization based on learning as the unit of progress in lieu of manufactured goods.

Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking

Understand more about how effective your website is with these useful tools.

A Startup Brings High-Tech Sports Analytics to School Teams

The online video and analytics platform Krossover analyzes plays for high school and college teams.

Twitter Makes Analytics Open to All Users, for Free

Twitter gives marketers a gift by opening its analytics, Facebook finally adds hashtags, Yelp recommends nearby places and more social-media news.

Understanding 'Big Data' and What It Means to Your Business

There is a lot of information out there and it just keeps growing. Here are the basics of working with big data.

A Company That Makes User Analytics Simple

KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.

3 Ways to Stay Connected to Your Growing Business

Quick tips to keep your finger on the pulse of your company as you grow beyond the startup phase.

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.

Why Facebook's 'Poke' App Couldn't Kill Snapchat

Facebook's app flop, Google+ analytics, a Zuckerberg privacy slip-up and more social-media news.

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.

Have an App? Google Has Analytics for That

With Mobile App Analytics, users track performance statistics of the apps they've created, as well as their websites.

How Google's 'Content Experiments' Can Simplify Website Testing

The new tool lets users experiment with web designs to determine which ones work best. Here's a look.

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.

Four Low-Cost Ways to Turbo-Charge Your Website

Consider these tips and tools for making improvements to your site that can help attract customers and help you close more sales.

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.

Connect with Entrepreneur

Most Shared Stories