Analytics

News and Articles About Analytics

Eye on Marketing: 3 Steps to Revamp Your Analytics

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
10 Online Marketing Trends for 2013

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
Why Facebook's 'Poke' App Couldn't Kill Snapchat

Why Facebook's 'Poke' App Couldn't Kill Snapchat

Facebook's app flop, Google+ analytics, a Zuckerberg privacy slip-up and more social-media news.
The 3 Most Important Online Marketing Metrics to Monitor

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
Have an App? Google Has Analytics for That

Have an App? Google Has Analytics for That

With Mobile App Analytics, users track performance statistics of the apps they've created, as well as their websites.
How Google's 'Content Experiments' Can Simplify Website Testing

How Google's 'Content Experiments' Can Simplify Website Testing

The new tool lets users experiment with web designs to determine which ones work best. Here's a look.
5 Easy Steps to Measure Social Media Campaigns

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
Four Low-Cost Ways to Turbo-Charge Your Website

Four Low-Cost Ways to Turbo-Charge Your Website

Consider these tips and tools for making improvements to your site that can help attract customers and help you close more sales.
What You Need to Know About YouTube's New Analytics Program

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
Five Tools for a Smarter Business

Five Tools for a Smarter Business

Smaller companies can enjoy the benefits of business intelligence software without the overhead. Here are a handful of resources that make it happen.
Social Media Breakdown: How Kred Can Make Your Business Smarter

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
Five Tips to Transform Your Business

Five Tips to Transform Your Business

A look at the best turnaround tactics from small companies around the U.S.
How Two College Students Found a Niche in Custom Web Analytics

How Two College Students Found a Niche in Custom Web Analytics

Two ASU students prove that there is much more to analytics than page views. Billions more.
How Business Planning Leads to Better Management

How Business Planning Leads to Better Management

Here are three steps to help get you planning better, and putting those plans in motion.
Tips for Interior Pages of Your Website

Tips for Interior Pages of Your Website

Treat every page of your website as if it's the homepage.
Using Web Analytics Tools

Using Web Analytics Tools

Do you know what's happening on your own web site? Author and online expert Mikal Belicove outlines how analytics tools can help you make informed decisions about your online endeavors.
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