News and Articles About Analytics

The Best Software Tools to Run a Startup
Productivity

The Best Software Tools to Run a Startup

Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently, while also saving you a few bucks.
Jake Gibson
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Get Comfortable With Big Data in 3 Steps
Big Data

Get Comfortable With Big Data in 3 Steps

Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
Debra Kaye
How Big Data Helps Us Keep Pace (Infographic)
Analytics

How Big Data Helps Us Keep Pace (Infographic)

Every minute, thousands of Tweets are sent, apps are downloaded and images are posted. Following these digital trails can provide interesting insights into consumer behaviors and needs.
Linda Lacina
IBM's Watson Could Be Your Next Shopping Partner
Artificial Intelligence

IBM's Watson Could Be Your Next Shopping Partner

Cognitive, artificial intelligence is moving into e-commerce.
Catherine Clifford
Can Twitter Be Used to Predict Crime?
Twitter

Can Twitter Be Used to Predict Crime?

A newly published paper says geo-tagged tweets can assist in the prediction of crime.
Wendy Frink
Should You Focus on SEO or Pay-Per-Click Marketing?
SEO

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
Jonathan Long
This Software Company Can Boost Your Retention Rate
Retention

This Software Company Can Boost Your Retention Rate

Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
Twitter Geeks Out on Data, Acquires Gnip
Twitter

Twitter Geeks Out on Data, Acquires Gnip

Twitter has snagged six-year-old social data startup Gnip for an undisclosed amount.
Wendy Frink
Big Data Isn't Just For Big Businesses Anymore
Big Data

Big Data Isn't Just For Big Businesses Anymore

With resources becoming more available and less expensive, small businesses are able to tap into big data for a deeper analysis of their company.
Dan Newman
9 Online Ad Campaign Stats You Must Track
Online Advertising

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Richard Stokes
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3 Ways to Use Big Data to Drive Repeat Sales
Customer Research

3 Ways to Use Big Data to Drive Repeat Sales

Examine patterns in customers' behavior to score purchases from them once again.
Lisbeth McNabb
Most Essential Social Media Tools
Social Media

Most Essential Social Media Tools

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.
Scott Levy
3 Ways to Use Your Twitter Data to Beat the Competition
Social Media

3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
Scott Levy
To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)
Marketing

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

Going forward, your marketing department should look more like your IT department.
Catherine Clifford