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Balancing the Art and Science of Content Marketing (Infographic)
If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Think people first, numbers second, and your content will resonate with your audience.
3 Marketing Tactics to Avoid Next Year
Here instead are some worthy approaches to take for your promotional efforts in 2015.
How to Use Twitter Analytics to Help You Tweet Better
Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
4 Ways to Cut Down on the Hidden Costs of Sales
Empower your salespeople by giving them the tools they need and removing the distractions they don't.
5 Ways to Pull Big Data Into Your Marketing Strategy
What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.
3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
#HashtagFails? 5 Tips That Will Change Your Fortune
Master use of this key identifier on social media channels and realize business results.
What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?
Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
Big Data Has the Potential to Transform Health Care
If the vast amount of health data collected by every source from insurance records to exercise apps is pooled, analytics can help create a much healthier society.
The Ultimate Guide to Metrics for Business Leaders
Drive performance by focusing on key measurements in seven telling ways.
3 Signs That Your Partner Program Is Going Belly Up
How to ensure your partner program is set up for success, rather than ending up a total dud.
What Are Your Sales Reps Telling Customers? Now You Can Figure It Out.
By utilizing software that tracks the content your team members utilize in sales, you can see who and what is performing best and develop better messages.
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