Analytics

News and Articles About Analytics

This Tool Promises to Find the Best Location for Your Business
Business Unusual

This Tool Promises to Find the Best Location for Your Business

Piinpoint helps businesses choose where to open based on facts, not just intuition.
In an Effort to Up Its Mobile Ad Game, Yahoo Acquires Flurry
Acquisitions

In an Effort to Up Its Mobile Ad Game, Yahoo Acquires Flurry

The mobile ad and analytics company is one of Yahoo's most expensive acquisition to date under CEO Marissa Mayer.
Laura Entis
In Landmark Deal, Apple and IBM Join Up to Develop Business Apps
Business Software

In Landmark Deal, Apple and IBM Join Up to Develop Business Apps

The wide-ranging partnership aims to combine IBM's big data and analytics proficiencies with Apple's ubiquity and usability.
Geoff Weiss
Taking Aim at Twitter, Facebook Ramps Up Celeb Presence
Social Media

Taking Aim at Twitter, Facebook Ramps Up Celeb Presence

The social giant continues to take aim at rival Twitter with an emphasis on VIP users and entertainment partnerships.
Nina Zipkin
What's Roughly the Size of 9.4 Trillion DVDs? (Infographic)
Big Data

What's Roughly the Size of 9.4 Trillion DVDs? (Infographic)

The world of ‘big data' will balloon in years to come.
Linda Lacina
Overcoming the Challenges of Data Analytics
Analytics

Overcoming the Challenges of Data Analytics

When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.
Allison McCartney
Ever Wish You Could Decipher Social-Media Snark?  So Does the Secret Service.
Social Media

Ever Wish You Could Decipher Social-Media Snark? So Does the Secret Service.

The Secret Service is looking for new social-media monitoring tools, to among other things, help determine sarcasm.
Nina Zipkin
This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers
Technology

This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers

Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.
Kim Lachance Shandrow
The Best Software Tools to Run a Startup
Tools

The Best Software Tools to Run a Startup

Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently, while also saving you a few bucks.
Jake Gibson
Get Comfortable With Big Data in 3 Steps
Big Data

Get Comfortable With Big Data in 3 Steps

Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
Debra Kaye
How Big Data Helps Us Keep Pace (Infographic)
Analytics

How Big Data Helps Us Keep Pace (Infographic)

Every minute, thousands of Tweets are sent, apps are downloaded and images are posted. Following these digital trails can provide interesting insights into consumer behaviors and needs.
Linda Lacina
IBM's Watson Could Be Your Next Shopping Partner
Artificial Intelligence

IBM's Watson Could Be Your Next Shopping Partner

Cognitive, artificial intelligence is moving into e-commerce.
Catherine Clifford
Can Twitter Be Used to Predict Crime?
Twitter

Can Twitter Be Used to Predict Crime?

A newly published paper says geo-tagged tweets can assist in the prediction of crime.
Wendy Frink
Should You Focus on SEO or Pay-Per-Click Marketing?
SEO

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
Jonathan Long