News and Articles About Analytics
Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Expert advice on how to gauge the success of your social media marketing efforts.
A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
Identified collects and organizes people's public information to create the largest professional database on the internet, with one billion profiles and counting.
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Data Elite wants to fill a need for big data startups that aren't satisfied by generic startup incubators and investment funds. And it has major backers ready to make sure it succeeds.
This powerful form of analytics can make your business look smarter.
Customers have come to expect free wireless internet in many businesses. Thanks to Facebook, businesses will now be able to get some things in return.
A lean startup, as envisioned by Eric Ries, is about building an organization based on learning as the unit of progress in lieu of manufactured goods.
Understand more about how effective your website is with these useful tools.
The online video and analytics platform Krossover analyzes plays for high school and college teams.
Twitter gives marketers a gift by opening its analytics, Facebook finally adds hashtags, Yelp recommends nearby places and more social-media news.
There is a lot of information out there and it just keeps growing. Here are the basics of working with big data.
KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
Quick tips to keep your finger on the pulse of your company as you grow beyond the startup phase.
If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
Facebook's app flop, Google+ analytics, a Zuckerberg privacy slip-up and more social-media news.
Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
With Mobile App Analytics, users track performance statistics of the apps they've created, as well as their websites.
The new tool lets users experiment with web designs to determine which ones work best. Here's a look.
If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
Consider these tips and tools for making improvements to your site that can help attract customers and help you close more sales.
A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
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