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News and Articles About Apple

The 25 Trickiest Questions Apple Will Ask in a Job Interview
Interviewing

The 25 Trickiest Questions Apple Will Ask in a Job Interview

Could you survive this line of questioning?
Lisa Eadicicco
Richard Branson's Biggest Mistake: Inventing the iPod… as a Prank
Richard Branson

Richard Branson's Biggest Mistake: Inventing the iPod… as a Prank

The entrepreneur ultimately only pranked himself when he failed to follow through on his fictional 'Music Box' concept.
Kate Taylor
Strong Turnout as Shoppers Get to Try Apple Watch
Apple Watch

Strong Turnout as Shoppers Get to Try Apple Watch

Apple expects demand for the watch to exceed availability at launch.
Here's What People Are Saying About the Apple Watch
Apple Watch

Here's What People Are Saying About the Apple Watch

With consumers able to order the Apple Watch starting this Friday, we wanted to know what reviewers had to say about the company's latest offering.
Laura Entis
'A Significant Change in Mindset' Is Coming to the Way Apple Launches Products
Apple

'A Significant Change in Mindset' Is Coming to the Way Apple Launches Products

Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle new product launches.
CEOs From Apple, Yelp and Salesforce Slam New Law: Weekly News Roundup
Weekly News Roundup

CEOs From Apple, Yelp and Salesforce Slam New Law: Weekly News Roundup

In this week's news, Tim Cook and other tech leaders blast a controversial religious freedom bill and McDonald's boosts its breakfast game and more.
Tanya Benedicto Klich
Apple Watch Could Sell a Million Units in First Weekend, Analyst Says
Apple Watch

Apple Watch Could Sell a Million Units in First Weekend, Analyst Says

It's all about the fanboys. After that? Expect sales to slow down.
Apple's Tim Cook Joins Tech CEOs in Blasting Indiana Religious Freedom Law
Laws

Apple's Tim Cook Joins Tech CEOs in Blasting Indiana Religious Freedom Law

Opponents of the controversial law say it could allow companies to deny services to gay people.
Here Are the First 24 Apple Watch Apps
Apple Watch

Here Are the First 24 Apple Watch Apps

Apple has started approving third-party apps for its smartwatch. Twitter made the first cut. Facebook did not.
Philip Elmer-DeWitt
Apple's Tim Cook on Leadership: 'The Most Important Data Points Are People'
Leadership

Apple's Tim Cook on Leadership: 'The Most Important Data Points Are People'

Cook, who took over for Steve Jobs in 2011, stresses that CEOs need to make swift decisions.
Laura Entis
Encryption on iPhones, Facebook Apparently 'Petrified' the NSA
Security

Encryption on iPhones, Facebook Apparently 'Petrified' the NSA

Stronger encryption has made it significantly more difficult for the U.S. government to spy on communications.
Arjun Kharpal
Apple TV Could (Finally) Be Ready to Launch by Fall
Apple TV

Apple TV Could (Finally) Be Ready to Launch by Fall

Company aims to pitch a 'skinny bundle' of popular channels for $30 to $40 a month
Geoffrey Smith
5 Reasons I'm Not Sold on the Apple Watch
Apple Watch

5 Reasons I'm Not Sold on the Apple Watch

A self-proclaimed "huge supporter of the brand" won't be waiting on line for the buzzed-about product.
Jonathan Long
Most Americans Say They're Not Interested in Buying an Apple Watch
Apple Watch

Most Americans Say They're Not Interested in Buying an Apple Watch

A Reuters/Ipsos poll indicates that the new smartwatch not on shopping list for 69 percent of people in the U.S.