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News and Articles About Apple

Expert Explains What Makes the Best Logos So Good
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Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
April 24, 2014 in Marketing
As World Awaits Apple's iPhone 6, Analysts Expect Dull Q2 Results

As World Awaits Apple's iPhone 6, Analysts Expect Dull Q2 Results

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Analysts expect an unimpressive earnings report from Apple as consumers hold out for the new iPhone 6.
April 23, 2014 in Technology
Think Samsung's Fingerprint Scanner Is Foolproof? Think Again.

Think Samsung's Fingerprint Scanner Is Foolproof? Think Again.

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The security feature on Samsung’s new Galaxy S5 was tricked. Here's how.
April 23, 2014 in Technology
A Digital Marketing First? Burt's Bees Wants to Pollinate Your Electronic Calendar

A Digital Marketing First? Burt's Bees Wants to Pollinate Your Electronic Calendar

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Consumers must opt into the advertising initiative that adds weekly events to their electronic calendars via Apple, Microsoft, Google and Yahoo.
April 22, 2014 in Technology
Apple Launches Recycling Program for All Old Products

Apple Launches Recycling Program for All Old Products

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The program, which could earn customers store credit, is part of a larger environmental stewardship campaign.
April 22, 2014 in Technology
Nike Reportedly Exiting the Wearable Hardware Game

Nike Reportedly Exiting the Wearable Hardware Game

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The sportswear company is shifting its focus from hardware to software.
April 21, 2014 in Business News
Game On: Apple and Google Turn Up the Heat in the Mobile Gaming 'Arms Race'

Game On: Apple and Google Turn Up the Heat in the Mobile Gaming 'Arms Race'

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Silicon Valley's biggest tech rivals are seriously upping their game in the mobile gaming battle. Here's how.
April 21, 2014 in Technology
Photos: Steve Jobs' 13 Most Inspiring Quotes

Steve Jobs' 13 Most Inspiring Quotes

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A roundup of some of the Apple co-founder's thought-provoking words, collected from various interviews and speeches.
April 19, 2014 in The 'Treps
What's That Song? Apple's iOS 8 May Be Able to Tell You.

What's That Song? Apple's iOS 8 May Be Able to Tell You.

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The tech giant's latest mobile operating system may boast a song recognition feature in a partnership with Shazam.
April 17, 2014 in Technology
What I Learned About PR From Working With Steve Jobs

What I Learned About PR From Working With Steve Jobs

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I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
April 14, 2014 in Marketing
Mixed Blessings: 4 Ways Computers Forever Changed How We Work

Mixed Blessings: 4 Ways Computers Forever Changed How We Work

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On the 50th anniversary of IBM's iconic mainframe workhorse, we look at the revolutionary, lasting impact that computers, in all their many forms, have had on how we do (and sometimes don't) get work done.
April 7, 2014 in Technology
Apples to Apples: Steve Jobs vs. Tim Cook (Infographic)

Apples to Apples: Steve Jobs vs. Tim Cook (Infographic)

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A company is often defined by its leader. Here’s a side-by-side comparison of what Apple looks like, both under the late Steve Jobs and current CEO Tim Cook.
April 7, 2014 in Leadership
Changing Channels: With Fire TV, Amazon Enters the Blazing Set-Top Box Arena

Changing Channels: With Fire TV, Amazon Enters the Blazing Set-Top Box Arena

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Amazon is looking to differentiate itself from competitors with a video-streaming device you can talk to.
April 2, 2014 in Technology
Want to Text and Walk and Still See Where You're Going? Apple Has a Patent for That.

Want to Text and Walk and Still See Where You're Going? Apple Has a Patent for That.

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Apple has filed a patent for 'transparent texting.'
March 31, 2014 in Technology
Photos: 8 Things You Never Knew Your iPhone's Headphones Could Do

8 Things You Never Knew Your iPhone's Headphones Could Do

Knowing your controls can eliminate the need to take your phone out of your pocket.
March 29, 2014 in Technology
Hey, iPad Users: You Can Finally Download Microsoft Office

Hey, iPad Users: You Can Finally Download Microsoft Office

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Office for iPad now available in the Apple store
March 27, 2014 in Grow Your Business
Apple Engineer Provides Rare Glimpse Into iPhone Invention Secrets

Apple Engineer Provides Rare Glimpse Into iPhone Invention Secrets

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As Apple prepares to wage yet another patent suit against Samsung, a key engineer is sharing insight into the enigmatic company's creative processes.
March 27, 2014 in Technology
Apple Might Bring Back Something Steve Jobs Hated: The Stylus.

Apple Might Bring Back Something Steve Jobs Hated: The Stylus.

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Despite its founder's notorious disdain for them, Apple could release a surprisingly slick "iPen" stylus. Or not.
March 25, 2014 in Business News
How Steve Jobs Blew Up the Rules of Branding

How Steve Jobs Blew Up the Rules of Branding

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By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
March 25, 2014 in Marketing
Apple and Comcast in Talks to Create Priority TV Streaming Service

Apple and Comcast in Talks to Create Priority TV Streaming Service

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Apple would like its streaming content separated from the rest of the web in order to ensure an uninterrupted experience.
March 24, 2014 in Technology
Quit Trying to Be Like Steve Jobs

Quit Trying to Be Like Steve Jobs

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Steve Jobs did a lot that worked at Apple, but the world doesn't need another Apple. It needs another you.
March 24, 2014 in Leadership
The Two Words Steve Jobs Hated Most

The Two Words Steve Jobs Hated Most

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Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
March 19, 2014 in Leadership
6 Ways to Extend Your iPhone Battery Life After Updating to iOS 7.1

6 Ways to Extend Your iPhone Battery Life After Updating to iOS 7.1

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Apple’s latest mobile operating system update is a battery-sucking vampire. Fight back fast with these easy tips and tricks.
March 19, 2014 in Technology
Apple's Design Guru Breaks Decades-Long Silence

Apple's Design Guru Breaks Decades-Long Silence

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Jony Ive, in his first-ever in-depth interview, shares a fascinating glimpse into Apple's hermetically sealed corporate culture.
March 17, 2014 in Leadership
Photos: With iOS 7 Update, Here are the Biggest Changes That Just Came to Your iPhone

With iOS 7 Update, Here are the Biggest Changes That Just Came to Your iPhone

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From changes to buttons and fonts to the introduction of CarPlay, here are the stand-out changes coming with iOS 7.1.
March 15, 2014 in Technology
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