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News and Articles About Apple

Expert Explains What Makes the Best Logos So Good

Expert Explains What Makes the Best Logos So Good

Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
As World Awaits Apple's iPhone 6, Analysts Expect Dull Q2 Results

As World Awaits Apple's iPhone 6, Analysts Expect Dull Q2 Results

Analysts expect an unimpressive earnings report from Apple as consumers hold out for the new iPhone 6.
Think Samsung's Fingerprint Scanner Is Foolproof? Think Again.

Think Samsung's Fingerprint Scanner Is Foolproof? Think Again.

The security feature on Samsung’s new Galaxy S5 was tricked. Here's how.
A Digital Marketing First? Burt's Bees Wants to Pollinate Your Electronic Calendar

A Digital Marketing First? Burt's Bees Wants to Pollinate Your Electronic Calendar

Consumers must opt into the advertising initiative that adds weekly events to their electronic calendars via Apple, Microsoft, Google and Yahoo.
Apple Launches Recycling Program for All Old Products

Apple Launches Recycling Program for All Old Products

The program, which could earn customers store credit, is part of a larger environmental stewardship campaign.
Nike Reportedly Exiting the Wearable Hardware Game

Nike Reportedly Exiting the Wearable Hardware Game

The sportswear company is shifting its focus from hardware to software.
Game On: Apple and Google Turn Up the Heat in the Mobile Gaming 'Arms Race'

Game On: Apple and Google Turn Up the Heat in the Mobile Gaming 'Arms Race'

Silicon Valley's biggest tech rivals are seriously upping their game in the mobile gaming battle. Here's how.
Steve Jobs' 13 Most Inspiring Quotes

Steve Jobs' 13 Most Inspiring Quotes

A roundup of some of the Apple co-founder's thought-provoking words, collected from various interviews and speeches.
What's That Song? Apple's iOS 8 May Be Able to Tell You.

What's That Song? Apple's iOS 8 May Be Able to Tell You.

The tech giant's latest mobile operating system may boast a song recognition feature in a partnership with Shazam.
What I Learned About PR From Working With Steve Jobs

What I Learned About PR From Working With Steve Jobs

I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
Mixed Blessings: 4 Ways Computers Forever Changed How We Work

Mixed Blessings: 4 Ways Computers Forever Changed How We Work

On the 50th anniversary of IBM's iconic mainframe workhorse, we look at the revolutionary, lasting impact that computers, in all their many forms, have had on how we do (and sometimes don't) get work done.
Apples to Apples: Steve Jobs vs. Tim Cook (Infographic)

Apples to Apples: Steve Jobs vs. Tim Cook (Infographic)

A company is often defined by its leader. Here’s a side-by-side comparison of what Apple looks like, both under the late Steve Jobs and current CEO Tim Cook.
Changing Channels: With Fire TV, Amazon Enters the Blazing Set-Top Box Arena

Changing Channels: With Fire TV, Amazon Enters the Blazing Set-Top Box Arena

Amazon is looking to differentiate itself from competitors with a video-streaming device you can talk to.
Want to Text and Walk and Still See Where You're Going? Apple Has a Patent for That.

Want to Text and Walk and Still See Where You're Going? Apple Has a Patent for That.

Apple has filed a patent for 'transparent texting.'
8 Things You Never Knew Your iPhone's Headphones Could Do

8 Things You Never Knew Your iPhone's Headphones Could Do

Knowing your controls can eliminate the need to take your phone out of your pocket.
Hey, iPad Users: You Can Finally Download Microsoft Office

Hey, iPad Users: You Can Finally Download Microsoft Office

Office for iPad now available in the Apple store
Apple Engineer Provides Rare Glimpse Into iPhone Invention Secrets

Apple Engineer Provides Rare Glimpse Into iPhone Invention Secrets

As Apple prepares to wage yet another patent suit against Samsung, a key engineer is sharing insight into the enigmatic company's creative processes.
Apple Might Bring Back Something Steve Jobs Hated: The Stylus.

Apple Might Bring Back Something Steve Jobs Hated: The Stylus.

Despite its founder's notorious disdain for them, Apple could release a surprisingly slick "iPen" stylus. Or not.
How Steve Jobs Blew Up the Rules of Branding

How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
Apple and Comcast in Talks to Create Priority TV Streaming Service

Apple and Comcast in Talks to Create Priority TV Streaming Service

Apple would like its streaming content separated from the rest of the web in order to ensure an uninterrupted experience.
Quit Trying to Be Like Steve Jobs

Quit Trying to Be Like Steve Jobs

Steve Jobs did a lot that worked at Apple, but the world doesn't need another Apple. It needs another you.
The Two Words Steve Jobs Hated Most

The Two Words Steve Jobs Hated Most

Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
6 Ways to Extend Your iPhone Battery Life After Updating to iOS 7.1

6 Ways to Extend Your iPhone Battery Life After Updating to iOS 7.1

Apple’s latest mobile operating system update is a battery-sucking vampire. Fight back fast with these easy tips and tricks.
Apple's Design Guru Breaks Decades-Long Silence

Apple's Design Guru Breaks Decades-Long Silence

Jony Ive, in his first-ever in-depth interview, shares a fascinating glimpse into Apple's hermetically sealed corporate culture.
With iOS 7 Update, Here are the Biggest Changes That Just Came to Your iPhone

With iOS 7 Update, Here are the Biggest Changes That Just Came to Your iPhone

From changes to buttons and fonts to the introduction of CarPlay, here are the stand-out changes coming with iOS 7.1.
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