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The 4 Pillars New Brands Must Communicate to Their Audience
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The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Mel Carson
Have a Burning Business Question? Ask the Expert: Mel Carson.
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Have a Burning Business Question? Ask the Expert: Mel Carson.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Andrea Huspeni
Stand Out From the Crowd: 3 Ways to Put a Spotlight on Your Company
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Stand Out From the Crowd: 3 Ways to Put a Spotlight on Your Company

When your company and another one has similar offerings, here is how to differentiate yourself.
Kip Tindell
Is It Smart for Entrepreneurs to Hire Friends?
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Is It Smart for Entrepreneurs to Hire Friends?

Hiring people you know and trust can be very beneficial to an entrepreneur and her venture. But if not done correctly, it can spell disaster.
Kip Tindell
The Importance of Culture When Starting Up
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The Importance of Culture When Starting Up

With most startups just concerned with surviving, how important is culture?
Kip Tindell
Determining Early Employees Compensation and When to Scale Up
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Determining Early Employees Compensation and When to Scale Up

Our expert, serial entrepreneur, author and CEO of The Container Store, Kip Tindell discusses what to consider when paying early employees and when to expand beyond the early team.
Kip Tindell
Have a Burning Business Question? Ask the Expert: Kip Tindell.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Kip Tindell.

Our expert this month is Kip Tindell, the CEO and founder behind The Container Store. As a long-time entrepreneur, he knows a thing or two about what it takes to run a company and is excited to take founders' questions.
Andrea Huspeni
The Importance of Entrepreneurs Building Their Personal Brand
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The Importance of Entrepreneurs Building Their Personal Brand

Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand.
Sabrina Horn
The Best Way to Market a Niche Company
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The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Sabrina Horn
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Want to Start a PR Firm? Focus on These 4 Things First.
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Want to Start a PR Firm? Focus on These 4 Things First.

Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
Sabrina Horn
Have a Burning Business Question? Ask the Expert: Sabrina Horn.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Sabrina Horn.

Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Andrea Huspeni
Determining When You Should Hire a Full-Time Accountant
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Determining When You Should Hire a Full-Time Accountant

Often entrepreneurs don't have the core competencies to understand accounting, which could result in a startup failing. Here is how an entrepreneur should approach hiring an accountant or outsourcing her financial tasks to ensure success.
Alex Katz
The Best Approach to Bringing on Contracted Workers
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The Best Approach to Bringing on Contracted Workers

When entrepreneurs just need to bring on temporary employees for short-term projects, what is the best approach -- 1099 or W2?
Alex Katz
Determining the Best Legal Structure for Your Business
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Determining the Best Legal Structure for Your Business

Sole-proprietorship, partnership, LLC or corporation? All have their advantages – and their drawbacks. Expert Alex Katz breaks down each one for us.
Alex Katz