Ask the Expert
News and Articles About Ask the Expert
Not all investors are created equal. Here are some tips on finding the best investor for your startup and its needs.
Present all the facts that drew you to your great idea, season with your passion and you will wow investors.
Our expert Bo Yaghmaie explains how entrepreneurs should prepare for the worst.
Assisting startups and major corporations with financing, Bo Yagmaie is looking to take entrepreneurs questions relating to VCs, funding and corporate formation.
Our expert Jon Elvekrog provides insight on how media startups should discuss milestones and scalability to investors.
While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Every successful company has an equally successful team behind it. The first step is to build and foster a team that can drive your business to the next level.
For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.
Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Infringing on someone else's trademark is no laughing matter. Attorney Doug Wolf offers up advice on what entrepreneurs need to know about trademark infringement.
Dealing with legalities like copyright and trademarks can be a confusing (and costly) matter for entrepreneurs. Our expert attorney Doug Wolf provides some insight into this gray area.
While patent attorneys can be costly, they can help protect your ideas and work, which can save you money down the road.
Attorney Doug Wolf wants to answer your big startup questions about trademarks, copyright, due diligence and working with venture groups.
With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.