Ask the Expert

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Want to Start a PR Firm? Focus on These 4 Things First.

Want to Start a PR Firm? Focus on These 4 Things First.

Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
Have a Burning Business Question? Ask the Expert: Sabrina Horn.

Have a Burning Business Question? Ask the Expert: Sabrina Horn.

Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Determining When You Should Hire a Full-Time Accountant

Determining When You Should Hire a Full-Time Accountant

Often entrepreneurs don't have the core competencies to understand accounting, which could result in a startup failing. Here is how an entrepreneur should approach hiring an accountant or outsourcing her financial tasks to ensure success.
The Best Approach to Bringing on Contracted Workers

The Best Approach to Bringing on Contracted Workers

When entrepreneurs just need to bring on temporary employees for short-term projects, what is the best approach -- 1099 or W2?
Determining the Best Legal Structure for Your Business

Determining the Best Legal Structure for Your Business

Sole-proprietorship, partnership, LLC or corporation? All have their advantages – and their drawbacks. Expert Alex Katz breaks down each one for us.
Have a Burning Business Question? Ask the Expert: Alex Katz.

Have a Burning Business Question? Ask the Expert: Alex Katz.

Assisting entrepreneurs for years with startup finances, this month's expert Alex Katz is looking to take people's questions relating to bookkeeping, payroll, financial statement preparation, tax issues and more.
The 3 Essential Things Needed in a Founders' Agreement

The 3 Essential Things Needed in a Founders' Agreement

While your relationship with your co-founder may be peachy right now, there is a possibility it could turn sour down the road. To protect yourself (and the company), make sure these three areas are covered in your founders' agreement.
Finding the Right Angel Investor for You

Finding the Right Angel Investor for You

Not all investors are created equal. Here are some tips on finding the best investor for your startup and its needs.
The 7 Elements Investors Look for in Your Funding Pitch

The 7 Elements Investors Look for in Your Funding Pitch

Present all the facts that drew you to your great idea, season with your passion and you will wow investors.
What a VC Insider Learned in the Past 10 Years About Startup Funding

What a VC Insider Learned in the Past 10 Years About Startup Funding

Our expert Bo Yaghmaie explains how entrepreneurs should prepare for the worst.
Have a Burning Business Question? Ask the Expert: Bo Yaghmaie.

Have a Burning Business Question? Ask the Expert: Bo Yaghmaie.

Assisting startups and major corporations with financing, Bo Yagmaie is looking to take entrepreneurs questions relating to VCs, funding and corporate formation.
How Media Startups Can Get Investors on Board

How Media Startups Can Get Investors on Board

Our expert Jon Elvekrog provides insight on how media startups should discuss milestones and scalability to investors.
Facebook Isn't the End All, Be All for Social Marketing

Facebook Isn't the End All, Be All for Social Marketing

While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Finding the Right Team to Lead Your Startup to Success

Finding the Right Team to Lead Your Startup to Success

Every successful company has an equally successful team behind it. The first step is to build and foster a team that can drive your business to the next level.
Have a Burning Business Question? Ask the Expert: Jon Elvekrog.

Have a Burning Business Question? Ask the Expert: Jon Elvekrog.

For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.
How to Get the Word Out About a Product Adored by Customers

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Managing and Organizing an Effective PR Strategy on a Budget

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
The Very First PR Step a Startup Needs to Take

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Have a Burning Business Question? Ask the Expert: Taryn Langer.

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Attention Service Companies: 5 Ways to Build Your Brand on a Budget

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
New Business? Here Are 5 Tips on How to Craft a Great Brand.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
How to Avoid Trademark Infringement

How to Avoid Trademark Infringement

Infringing on someone else's trademark is no laughing matter. Attorney Doug Wolf offers up advice on what entrepreneurs need to know about trademark infringement.

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