Ask the Expert

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Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.

How to Avoid Trademark Infringement

Infringing on someone else's trademark is no laughing matter. Attorney Doug Wolf offers up advice on what entrepreneurs need to know about trademark infringement.

When Entrepreneurs Should Be Concerned About Copyrighting and Trademarking

Dealing with legalities like copyright and trademarks can be a confusing (and costly) matter for entrepreneurs. Our expert attorney Doug Wolf provides some insight into this gray area.

When It Makes Sense to Hire a Patent Attorney

While patent attorneys can be costly, they can help protect your ideas and work, which can save you money down the road.

Have a Burning Business Question? Ask the Expert: Doug Wolf.

Attorney Doug Wolf wants to answer your big startup questions about trademarks, copyright, due diligence and working with venture groups.

Going Beyond Facebook Paid Posts to Reach Customers

With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.

Deciding How Much of Your Marketing Time Should Go to SEO

Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.

Have a Burning Business Question? Ask the Expert: Jim Yu.

Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.

Hiring a 'Newbie' vs. an Industry Pro

When it comes to finding qualified hires for your startup, is it better to look for someone fresh out of school or a person that has been around the block?

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.

Finding a Kick-Ass Team for Your Startup

Think you need a lot of money to entice a qualified team? Think again. Our VC expert Kirsten Green explains why founders should focus on vision, discipline and confidence when recruiting potential hires.

Gaining Startup Traction on a Budget

You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.

Have a Burning Business Question? Ask the Expert: Kirsten Green.

The investor behind hot startups Warby Parker, Birchbox and Bonobos is looking to take your questions.

How to Keep Your Startup's Secrets Private

Our expert attorney Peter Buckland discusses how startups should go about divulging startup secrets to investors, business partners and others.

Figuring Out How to Divvy Up Startup Equity

When launching a startup, often founders need to offer up equity to employees in lieu of big salaries. Our legal expert Peter Buckland offers up advice on how to approach equity option pools.

Finding the Perfect Board of Directors for Your Startup

Our expert attorney Peter Buckland offers up tips on forming a board of directors.

Have a Burning Business Question? Ask the Expert: Peter Buckland

Lawyer Peter Buckland wants to answer your big startup questions about allocating equity, setting up a board of directors, raising capital and intellectual property.

How to Generate Publicity on a Shoe-String Budget

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.

How to Handle Negative Online Reviews

Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.

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