Ask the Expert
News and Articles About Ask the Expert
Infringing on someone else's trademark is no laughing matter. Attorney Doug Wolf offers up advice on what entrepreneurs need to know about trademark infringement.
Dealing with legalities like copyright and trademarks can be a confusing (and costly) matter for entrepreneurs. Our expert attorney Doug Wolf provides some insight into this gray area.
While patent attorneys can be costly, they can help protect your ideas and work, which can save you money down the road.
Attorney Doug Wolf wants to answer your big startup questions about trademarks, copyright, due diligence and working with venture groups.
With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
When it comes to finding qualified hires for your startup, is it better to look for someone fresh out of school or a person that has been around the block?
Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
Think you need a lot of money to entice a qualified team? Think again. Our VC expert Kirsten Green explains why founders should focus on vision, discipline and confidence when recruiting potential hires.
You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.
The investor behind hot startups Warby Parker, Birchbox and Bonobos is looking to take your questions.
Our expert attorney Peter Buckland discusses how startups should go about divulging startup secrets to investors, business partners and others.
When launching a startup, often founders need to offer up equity to employees in lieu of big salaries. Our legal expert Peter Buckland offers up advice on how to approach equity option pools.
Our expert attorney Peter Buckland offers up tips on forming a board of directors.
Lawyer Peter Buckland wants to answer your big startup questions about allocating equity, setting up a board of directors, raising capital and intellectual property.
Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.
Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing strategies.