Ask the Expert

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Have a Burning Business Question? Ask the Expert: Robert Reffkin.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Robert Reffkin.

For this month entrepreneur Robert Reffkin is looking to answer your questions about starting a business, leading teams and the challenges that come with running a company.
Andrea Huspeni
The Ins and Outs of Onboarding Employees and Independent Contractors
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The Ins and Outs of Onboarding Employees and Independent Contractors

In the early stages of a business, many founders prefer to engage independent contractors to perform services, as it allows the company to avoid implementing costly payroll processes.
Lori Hoberman
Here's How to Grab an Investor's Attention and Land Funding
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Here's How to Grab an Investor's Attention and Land Funding

In an environment where many startups are seeking funding but few get it, entrepreneurs need to know how to stand out.
Lori Hoberman
Before You Form an S Corp, Consider These Points
Legal Center

Before You Form an S Corp, Consider These Points

Our legal expert breaks down the pros and cons of forming an S Corporation.
Lori Hoberman
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What to Consider When Deciding Between Forming a Sole Proprietorship or LLC
Legal Center

What to Consider When Deciding Between Forming a Sole Proprietorship or LLC

Our legal expert Lori Hoberman discusses the pros and cons of the two different business entities.
Lori Hoberman
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Have a Burning Business Question? Ask the Expert: Lori Hoberman.
Legal Center

Have a Burning Business Question? Ask the Expert: Lori Hoberman.

Our expert this month is a lawyer, and she is looking to take your questions on entity formation, employee compensation, funding and more.
Andrea Huspeni
Presented by
5 Steps to Getting (and Keeping) Employees Engaged at Work
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5 Steps to Getting (and Keeping) Employees Engaged at Work

Here are some crucial steps to simultaneously create a more engaged workforce while reducing turnover.
Tom Gimbel
Here's the Right Way to Screen Potential Job Candidates
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Here's the Right Way to Screen Potential Job Candidates

The face-to-face interview is not going away.
Tom Gimbel
Before You Bring a Co-Founder on Board, Ask These 5 Questions
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Before You Bring a Co-Founder on Board, Ask These 5 Questions

Our expert this week discusses how entrepreneurs can test out a potential partner before going all in.
Tom Gimbel
Have a Burning Business Question? Ask the Expert: Tom Gimbel.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Tom Gimbel.

Our expert this month is looking to take your questions on hiring, culture, employee development and retention.
Andrea Huspeni
Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
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Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Mel Carson
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
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To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Mel Carson
The 4 Pillars New Brands Must Communicate to Their Audience
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The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Mel Carson
Have a Burning Business Question? Ask the Expert: Mel Carson.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Mel Carson.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Andrea Huspeni
Ask the Expert
Entrepreneur's Ask the Expert column seeks to answer questions about everything from starting a business to growing one. To follow the column on Twitter -- and ask a question -- use hashtag #ENTexpert, or leave a comment below. Your query may be the inspiration for a future column.
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