Ask the Expert

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Have a Burning Business Question? Ask the Expert: Doug Wolf.

Have a Burning Business Question? Ask the Expert: Doug Wolf.

Attorney Doug Wolf wants to answer your big startup questions about trademarks, copyright, due diligence and working with venture groups.
Going Beyond Facebook Paid Posts to Reach Customers

Going Beyond Facebook Paid Posts to Reach Customers

With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
Deciding How Much of Your Marketing Time Should Go to SEO

Deciding How Much of Your Marketing Time Should Go to SEO

Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Have a Burning Business Question? Ask the Expert: Jim Yu.

Have a Burning Business Question? Ask the Expert: Jim Yu.

Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
Hiring a 'Newbie' vs. an Industry Pro

Hiring a 'Newbie' vs. an Industry Pro

When it comes to finding qualified hires for your startup, is it better to look for someone fresh out of school or a person that has been around the block?
5 Ways to Market Your Startup on a Dime

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
Finding a Kick-Ass Team for Your Startup

Finding a Kick-Ass Team for Your Startup

Think you need a lot of money to entice a qualified team? Think again. Our VC expert Kirsten Green explains why founders should focus on vision, discipline and confidence when recruiting potential hires.
Gaining Startup Traction on a Budget

Gaining Startup Traction on a Budget

You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.
Have a Burning Business Question? Ask the Expert: Kirsten Green.

Have a Burning Business Question? Ask the Expert: Kirsten Green.

The investor behind hot startups Warby Parker, Birchbox and Bonobos is looking to take your questions.
How to Keep Your Startup's Secrets Private

How to Keep Your Startup's Secrets Private

Our expert attorney Peter Buckland discusses how startups should go about divulging startup secrets to investors, business partners and others.
Figuring Out How to Divvy Up Startup Equity

Figuring Out How to Divvy Up Startup Equity

When launching a startup, often founders need to offer up equity to employees in lieu of big salaries. Our legal expert Peter Buckland offers up advice on how to approach equity option pools.
Finding the Perfect Board of Directors for Your Startup

Finding the Perfect Board of Directors for Your Startup

Our expert attorney Peter Buckland offers up tips on forming a board of directors.
Have a Burning Business Question? Ask the Expert: Peter Buckland

Have a Burning Business Question? Ask the Expert: Peter Buckland

Lawyer Peter Buckland wants to answer your big startup questions about allocating equity, setting up a board of directors, raising capital and intellectual property.
How to Generate Publicity on a Shoe-String Budget

How to Generate Publicity on a Shoe-String Budget

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
How to Separate the PR Pros from the Posers

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
How to Handle Negative Online Reviews

How to Handle Negative Online Reviews

Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
Have a Burning Business Question? Ask the Expert.

Have a Burning Business Question? Ask the Expert.

Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
The Best Way to Land a Job in Social Media? Just Dive In.

The Best Way to Land a Job in Social Media? Just Dive In.

Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Social Media for Small Business: Choose Wisely, Then Execute

Social Media for Small Business: Choose Wisely, Then Execute

Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
Content Marketing and SEO: Proceed With Caution

Content Marketing and SEO: Proceed With Caution

Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.
5 Ways to Become a Social Media Rock Star

5 Ways to Become a Social Media Rock Star

Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing strategies.
Have a Burning Business Question? Ask the Expert: Ian Lurie

Have a Burning Business Question? Ask the Expert: Ian Lurie

Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.
How to Find the Perfect Co-Founder

How to Find the Perfect Co-Founder

Our ASK expert VC John Frankel offers up advice about finding a co-founder and managing the relationship.

How to Attract Talent With Little Cash

Our ASK the Expert VC John Frankel offers up advice about how to nab employees on a bootstrap budget.

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