Ask the Expert

Ask the Expert
Entrepreneur's Ask the Expert column seeks to answer questions about everything from starting a business to growing one. To follow the column on Twitter -- and ask a question -- use hashtag #ENTexpert, or leave a comment below. Your query may be the inspiration for a future column.
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News and Articles About Ask the Expert

Have a Burning Business Question? Ask the Expert: Taryn Langer.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Andrea Huspeni
Attention Service Companies: 5 Ways to Build Your Brand on a Budget
Ask the Expert

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
Joanna Lord
Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts
Ask the Expert

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
Joanna Lord
New Business? Here Are 5 Tips on How to Craft a Great Brand.
Ask the Expert

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Joanna Lord
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.
Ask the Expert

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
Joanna Lord
Have a Burning Business Question? Ask the Expert: Joanna Lord.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Andrea Huspeni
How to Avoid Trademark Infringement
Ask the Expert

How to Avoid Trademark Infringement

Infringing on someone else's trademark is no laughing matter. Attorney Doug Wolf offers up advice on what entrepreneurs need to know about trademark infringement.
Doug Wolf
When Entrepreneurs Should Be Concerned About Copyrighting and Trademarking
Ask the Expert

When Entrepreneurs Should Be Concerned About Copyrighting and Trademarking

Dealing with legalities like copyright and trademarks can be a confusing (and costly) matter for entrepreneurs. Our expert attorney Doug Wolf provides some insight into this gray area.
Doug Wolf
When It Makes Sense to Hire a Patent Attorney
Patents

When It Makes Sense to Hire a Patent Attorney

While patent attorneys can be costly, they can help protect your ideas and work, which can save you money down the road.
Doug Wolf
Have a Burning Business Question? Ask the Expert: Doug Wolf.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Doug Wolf.

Attorney Doug Wolf wants to answer your big startup questions about trademarks, copyright, due diligence and working with venture groups.
Andrea Huspeni
Going Beyond Facebook Paid Posts to Reach Customers
Social Media

Going Beyond Facebook Paid Posts to Reach Customers

With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
Jim Yu
Deciding How Much of Your Marketing Time Should Go to SEO
Marketing

Deciding How Much of Your Marketing Time Should Go to SEO

Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
Jim Yu
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing
Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Jim Yu
Have a Burning Business Question? Ask the Expert: Jim Yu.
Marketing

Have a Burning Business Question? Ask the Expert: Jim Yu.

Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
Andrea Huspeni