Ask the Expert

Ask the Expert
Entrepreneur's Ask the Expert column seeks to answer questions about everything from starting a business to growing one. To follow the column on Twitter -- and ask a question -- use hashtag #ENTexpert, or leave a comment below. Your query may be the inspiration for a future column.
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News and Articles About Ask the Expert

Have a Burning Business Question? Ask the Expert: Bo Yaghmaie.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Bo Yaghmaie.

Assisting startups and major corporations with financing, Bo Yagmaie is looking to take entrepreneurs questions relating to VCs, funding and corporate formation.
Andrea Huspeni
How Media Startups Can Get Investors on Board
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How Media Startups Can Get Investors on Board

Our expert Jon Elvekrog provides insight on how media startups should discuss milestones and scalability to investors.
Jon Elvekrog
Facebook Isn't the End All, Be All for Social Marketing
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Facebook Isn't the End All, Be All for Social Marketing

While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Jon Elvekrog
Finding the Right Team to Lead Your Startup to Success
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Finding the Right Team to Lead Your Startup to Success

Every successful company has an equally successful team behind it. The first step is to build and foster a team that can drive your business to the next level.
Jon Elvekrog
Have a Burning Business Question? Ask the Expert: Jon Elvekrog.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Jon Elvekrog.

For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.
Andrea Huspeni
How to Get the Word Out About a Product Adored by Customers
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How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Taryn Langer
Managing and Organizing an Effective PR Strategy on a Budget
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Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Taryn Langer
The Very First PR Step a Startup Needs to Take
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The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Taryn Langer
Have a Burning Business Question? Ask the Expert: Taryn Langer.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Andrea Huspeni
Attention Service Companies: 5 Ways to Build Your Brand on a Budget
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Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
Joanna Lord
Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts
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Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
Joanna Lord
New Business? Here Are 5 Tips on How to Craft a Great Brand.
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New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Joanna Lord
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.
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Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
Joanna Lord
Have a Burning Business Question? Ask the Expert: Joanna Lord.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Andrea Huspeni