Ask the Expert

Here's How to Grab an Investor's Attention and Land Funding
Ask the Expert

Here's How to Grab an Investor's Attention and Land Funding

In an environment where many startups are seeking funding but few get it, entrepreneurs need to know how to stand out.
Lori Hoberman
Before You Form an S Corp, Consider These Points
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Before You Form an S Corp, Consider These Points

Our legal expert breaks down the pros and cons of forming an S Corporation.
Lori Hoberman
What to Consider When Deciding Between Forming a Sole Proprietorship or LLC
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What to Consider When Deciding Between Forming a Sole Proprietorship or LLC

Our legal expert Lori Hoberman discusses the pros and cons of the two different business entities.
Lori Hoberman
Have a Burning Business Question? Ask the Expert: Lori Hoberman.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Lori Hoberman.

Our expert this month is a lawyer, and she is looking to take your questions on entity formation, employee compensation, funding and more.
Andrea Huspeni
5 Steps to Getting (and Keeping) Employees Engaged at Work
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5 Steps to Getting (and Keeping) Employees Engaged at Work

Here are some crucial steps to simultaneously create a more engaged workforce while reducing turnover.
Tom Gimbel
Here's the Right Way to Screen Potential Job Candidates
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Here's the Right Way to Screen Potential Job Candidates

The face-to-face interview is not going away.
Tom Gimbel
Before You Bring a Co-Founder on Board, Ask These 5 Questions
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Before You Bring a Co-Founder on Board, Ask These 5 Questions

Our expert this week discusses how entrepreneurs can test out a potential partner before going all in.
Tom Gimbel
Have a Burning Business Question? Ask the Expert: Tom Gimbel.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Tom Gimbel.

Our expert this month is looking to take your questions on hiring, culture, employee development and retention.
Andrea Huspeni
Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
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Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Mel Carson
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
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To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Mel Carson
The 4 Pillars New Brands Must Communicate to Their Audience
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The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Mel Carson
Have a Burning Business Question? Ask the Expert: Mel Carson.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Mel Carson.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Andrea Huspeni
Stand Out From the Crowd: 3 Ways to Put a Spotlight on Your Company
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Stand Out From the Crowd: 3 Ways to Put a Spotlight on Your Company

When your company and another one has similar offerings, here is how to differentiate yourself.
Kip Tindell
Is It Smart for Entrepreneurs to Hire Friends?
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Is It Smart for Entrepreneurs to Hire Friends?

Hiring people you know and trust can be very beneficial to an entrepreneur and her venture. But if not done correctly, it can spell disaster.
Kip Tindell
Ask the Expert
Entrepreneur's Ask the Expert column seeks to answer questions about everything from starting a business to growing one. To follow the column on Twitter -- and ask a question -- use hashtag #ENTexpert, or leave a comment below. Your query may be the inspiration for a future column.
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