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News and Articles About Ask the Expert
Have a Burning Business Question? Ask the Expert: Kirsten Green.
The investor behind hot startups Warby Parker, Birchbox and Bonobos is looking to take your questions.
How to Keep Your Startup's Secrets Private
Our expert attorney Peter Buckland discusses how startups should go about divulging startup secrets to investors, business partners and others.
Figuring Out How to Divvy Up Startup Equity
When launching a startup, often founders need to offer up equity to employees in lieu of big salaries. Our legal expert Peter Buckland offers up advice on how to approach equity option pools.
Finding the Perfect Board of Directors for Your Startup
Our expert attorney Peter Buckland offers up tips on forming a board of directors.
Have a Burning Business Question? Ask the Expert: Peter Buckland
Lawyer Peter Buckland wants to answer your big startup questions about allocating equity, setting up a board of directors, raising capital and intellectual property.
How to Generate Publicity on a Shoe-String Budget
Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
How to Separate the PR Pros from the Posers
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
How to Handle Negative Online Reviews
Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
Have a Burning Business Question? Ask the Expert.
Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
The Best Way to Land a Job in Social Media? Just Dive In.
Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Social Media for Small Business: Choose Wisely, Then Execute
Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
Content Marketing and SEO: Proceed With Caution
Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.
5 Ways to Become a Social Media Rock Star
Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing strategies.
Have a Burning Business Question? Ask the Expert: Ian Lurie
Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.
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