Ask the Expert

Ask the Expert
Entrepreneur's Ask the Expert column seeks to answer questions about everything from starting a business to growing one. To follow the column on Twitter -- and ask a question -- use hashtag #ENTexpert, or leave a comment below. Your query may be the inspiration for a future column.
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5 Ways to Market Your Startup on a Dime
Marketing

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
Kirsten Green
Finding a Kick-Ass Team for Your Startup
Growth Strategies

Finding a Kick-Ass Team for Your Startup

Think you need a lot of money to entice a qualified team? Think again. Our VC expert Kirsten Green explains why founders should focus on vision, discipline and confidence when recruiting potential hires.
Kirsten Green
Gaining Startup Traction on a Budget
Growth Strategies

Gaining Startup Traction on a Budget

You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.
Kirsten Green
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Have a Burning Business Question? Ask the Expert: Kirsten Green.
Finance

Have a Burning Business Question? Ask the Expert: Kirsten Green.

The investor behind hot startups Warby Parker, Birchbox and Bonobos is looking to take your questions.
Andrea Huspeni
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How to Keep Your Startup's Secrets Private
Growth Strategies

How to Keep Your Startup's Secrets Private

Our expert attorney Peter Buckland discusses how startups should go about divulging startup secrets to investors, business partners and others.
Peter Buckland
Figuring Out How to Divvy Up Startup Equity
Growth Strategies

Figuring Out How to Divvy Up Startup Equity

When launching a startup, often founders need to offer up equity to employees in lieu of big salaries. Our legal expert Peter Buckland offers up advice on how to approach equity option pools.
Peter Buckland
Finding the Perfect Board of Directors for Your Startup
Growth Strategies

Finding the Perfect Board of Directors for Your Startup

Our expert attorney Peter Buckland offers up tips on forming a board of directors.
Peter Buckland
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Have a Burning Business Question? Ask the Expert: Peter Buckland
Growth Strategies

Have a Burning Business Question? Ask the Expert: Peter Buckland

Lawyer Peter Buckland wants to answer your big startup questions about allocating equity, setting up a board of directors, raising capital and intellectual property.
Andrea Huspeni
How to Generate Publicity on a Shoe-String Budget
Marketing

How to Generate Publicity on a Shoe-String Budget

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
Ivan Ristic
How to Separate the PR Pros from the Posers
Marketing

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Ivan Ristic
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How to Handle Negative Online Reviews
Marketing

How to Handle Negative Online Reviews

Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
Ivan Ristic
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Have a Burning Business Question? Ask the Expert.
Marketing

Have a Burning Business Question? Ask the Expert.

Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
Andrea Huspeni
The Best Way to Land a Job in Social Media? Just Dive In.
Marketing

The Best Way to Land a Job in Social Media? Just Dive In.

Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Ian Lurie
Social Media for Small Business: Choose Wisely, Then Execute
Marketing

Social Media for Small Business: Choose Wisely, Then Execute

Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
Ian Lurie