Baby Boomers

News and Articles About Baby Boomers

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.

Entrepreneurship Is a Midlife Game (Opinion)

Contrary to popular opinion and the media's fascination with young entrepreneurs, baby boomers are more likely to run their own businesses than 20-somethings.

5 Tips for Boomer-Friendly Retail Design

Bring on the boomers. Consider this advice when designing a store where boomers are the customers.

Taking a Gap Year? Go Global

These burned-out professionals decided to use career breaks to tour -- and work -- the world.

What's a Gap Year and Why Might You Need One?

More midlifers are reinventing themselves through self-authorized career breaks and reaping the restorative benefits of time off.

How the Serial Entrepreneur Behind Tazo Tea Brews Up Success

Steven Smith built his career around tea, including selling a company to Starbucks for $9 million. Now this serial entrepreneur is succeeding on his own terms.

How Rent-A-Grandma Got Started

For better quality child care, this franchisor turned to those with the most experience.

Aging Boomers Become a Business Idea Goldmine

The active aging population holds numerous opportunities for entrepreneurs who can fill a niche.

Insights: Starting a Business Later in Life

'Don't listen to: 'You're too old to do this,' ' says entrepreneur Sheldon Zinberg. 'Go for it.'

Senior Care Franchises Among the Fastest-Growing Systems

With the population aging, home-care outfits move quickly up the list of fastest-growing franchises.

Business-for-Sale Market Ready to Expand

Here's what to expect when preparing your company to be sold.
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