Baby Boomers: Page 4
3 Ways Your Company Can Integrate Multiple Generations and Engage Millennials
Micromanagement is a no-no.
Ageism Is Hurting Your Tech Company's Hiring More Than You Realize
Don't overlook candidates just because they have a few years of experience.
Tap Into Baby Boomers' Buying Power With These 5 Easy Website Tricks
The most important thing to keep in mind when marketing to people over 50 years of age is readability.
Why Baby Boomers Make the Perfect Freelancers
Older workers have a few qualities that work to their advantage.
Will You Work When You're Old? A Look at Employment Ages in the U.S. (Infographic)
Today, working past 65 years old isn't uncommon.
7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)
More often than not, they are your ideal customer.
Is Your Generation the Most Valuable at Work?
From willingness to learn to creative thinking, here's how millennials, gen Xers and boomers stack up.
Have You Heard? Millennials Aren't the Only Ones Out There.
These 3 strategies will help you build a culture for everyone -- not just millennials.
Seniors in Emerging Markets Represent Huge Opportunity for Innovative Entrepreneurs
Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.
This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees
They want a job that affords them a life after work. How difficult is that to understand?
5 Ways to Help Your Aging Workforce Embrace Digital Transformation
Baby boomers may be reluctant to dive into digital tools. But they should be encouraged, because they still have so much to offer.
The Surprising Online Marketing Method Most Consumers Prefer
Also, why a one-size-fits-all marketing content and campaign doesn't work for multigenerational marketing.
How Older Entrepreneurs Can Turn Age to Their Advantage
Nearly a quarter of new entrepreneurs are boomers aged 55 to 64. They have experience, financial stability and extensive networks.
Close the Generational Gap with a Smarter Social Content Strategy
When you try to talk to all generations, you talk to none of them.
Why Anti-Aging Products Are the New Startup Frontier
The anti-aging market is flourishing -- and boomers are both its potential investors and customers.